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Information technology has become extremely important to the hospitality industry. It has helped with customer service, financial status, and in many other ways. With so much changing with information technology it is vital that companies keep up with all these changes in order to not fall behind. As stated in the article if information technology is implemented correctly it can help a company become the most efficient it has ever been. This has also helped improve the communication between companies and their investors, now communication can be done via email or call in a matter of seconds. As I stated above it has also improved guest service and communication, this includes apps, messages and allowing guests to have immediate assistance with any of their needs. When you improve customer service and create an open window for communication, it brings in more guests to want to stay with your company and give their business to you. Not only this but, technology has helped companies save money by needing to provide less staff. This is why information technology has helped so many companies succeed financially.

This article discusses the pros and cons of proximity and location-based marketing. The pros are associated with the potential opportunities a company can take advantage of if done correctly. And the cons relate to the potential pitfalls or challenges a copy can face if they choose to implement this form of marketing

From the fore going, the computers are valuable in the management of a business when applied with information communication technology. Correctly and controlled systems are indispensable to a well-run business that wishes to maximize effectiveness and keep one step ahead of the competitions.  Therefore the impact of information and communication technology to the hospitality establishment can not be over emphasized if effectively applied will out perform others in the face of competitions.

I would like to thank all of you in advance for the lack of highlighting on my part regarding this article. Since the beginning of time, or at least since August, my computer has had a vendetta towards Diigo for reasons that I will never be able to comprehend. Now to the article. A 2.95% increase in the value of United States hotel stock was observed in the month of August and over and 18% per our year-to-date model. For these numbers, we have the accountants to thank. Assuming that the work of accountants is done correctly, we are able to gauge that the status of one our largest industries. In the event that the accountants for these companies do the work incorrectly, the number that we are looking at maybe completely false. The point to all of this is that our market's statistics, such as growth and profit, are all dependent on the work of each company's accountants.

This article talks about how events have changed throughout the years and especially because of 9/11. before this day the event planners and safety personel were focus on traffic control but now it is more safety concerns and the prevention of terrorist attacks. It discusses how and why technology can help them and shows many different examples that were real life like the super bowl an the presidential debates. it also stresses how important it is to know the technology and not to learn it in a crisis. Also it helps in choosing what technology to use. There are so many options out there and there is definitely a way to do all this without technology but technology can help and make it a lot safer and more effective.

Events can be successfully planned, executed and reviewed without the use of technology. However, there are affordable technology solutions that can ease the burden and provide enhanced situational awareness during an event. And the new high tech, E-Sponder, really assist in the automation of business processes, expecially the event planning. E-Sponder was used to automate many critical business processes during the debate and consequently provided real-time information sharing and reduced resolution time for unplanned events. In addition, it gave complete situational awareness both inside and outside the command center to all of those involved in securing the debate activities.

This article touches on events and the process Event Coordinators use to keep track of money. Things like dinners, galas, auctions and fundraisers are examples of events that involve a transfer of money. The "Direct benefit to donors" are the actual costs of the items and services given to guests for their attendance. There are 3 options given to report these benefits. Option 1 - Present the Costs of Direct Benefits to Donors as a line item. Option 2 - Present Special Event Gross Revenues in the revenue section of the Statement. Option 3 - Present the contribution portion as contribution revenue and the exchange portion (fair value received by donor) as special events revenue. To properly report activities each transaction needs to be recorded for revenue purposes. Tracking the number of attendees, ticket prices, and value of the event is important to make sure funds are being allocated correctly. If lump sum donations are made or sponsorships are involved, that revenue needs to be reported as well. On top of this, costs need to be calculated too, event space rental, food, table cloths… in order to come up with a final profit number. Sometimes donated auction items are used to incur a 100% profit for the organization.

The issue of illegal electronic dumping has been a real severity, and mostly because people are unaware of what happens to the products that they used to own. Luckily, our world is advancing to a point where appropriate disposal is being greatly developed. There are different mainstream companies that will take your old products to refurbish them, or handle them accordingly. Most importantly, there are companies like GreenCitizen, who are responsibly recycling products. They gather all of the old technology, and attempt to refurbish it. If not possible, then they use the parts, or just dispose of it in the right way. Certified monitors of the recycling process look over the practices of GreenCitizen to make sure that they are doing their jobs correctly. Actions are being dealt more responsibly, as the EPA and these certified monitors have gotten involved. Recycling used to be claimed, but done wrongly. Now, these groups closely overlook the process, and ensure that things are being done appropriately.

This article talks about some of the alternatives to control e-waste. We recently had a discussion in our course, and my argument was that we needed to educate or inform people of the issue. This article provides examples of all the trusted companies that handle e-waste correctly, and some of the regulations already in place, such as WEEE. The article reviews multiple ways of distributing and handling e-waste correctly. Some examples given are sending the items back to the manufacturers and if they don't accept them, they present the Waste Online website that provides information on trusted e-waste management companies. They also present ideas of donating old electronic devices to start up business and small communities that may be in need of them.

This article begins by quickly going over new technologies that guests can interact with at leading metropolitan hotels. It then takes a turn to delve in to bringing these technologies "behind the scenes"; specifically for meeting planners. For example, the Thompson Seattle gives all their employees Itouch's equipped with Zello allowing them to quickly radio other departments and fill guests needs within minutes. What I found the most interesting was the HIlton Quebec and The Cosmopolitan Las Vegas sharing their guest text messaging interfaces with meeting planners, Event Service Managers, and Sales. Instead of Sales Managers having to chase departments around the hotel, and regularly pop into an event to make sure it was being executed correctly. The meeting planer could easily text when their event was in need. Any technology that allows us to better fulfill the needs of our guest, is worth the trial and error they may come along with.

Accounting within a hotel is very important because it helps to generate reports to determine the cash flow within a hotel. The article that I choose summarizes the changes that have occured that have affected the way accounting is done within a hotel. It touches briefly of how old school vs new school accounting is done. The way accounting was done a few years back was by being done manually with spreadsheets and needed more time to create invoices. As far as the new way accounting is done, there are accounting softwares that allow us to track real time numbers within seconds to determine budgets, statements and other reports. The idea of using the software is to create a more accurate and faster routine to have data represented correctly. It also mentions the integration of PMS and the hotel accounting management software to work together to make it easier for hotels to use. After reading the article, the idea of having these softwares put into place to make it "easier", also comes with the fear of having this technology backfire. With so many benefits being mentioned throughout the article, we would also have to analyze the negatives being hacking, malfunctions and other issues within having technology. Within a hotel, accountants have a lot of individual and group accounts that requires personal information and also deadlines. The use of accounting systems would help to facilitate the amount of data that is being processed and also ensure that its accurate to prevent any mistakes.

The article goes over the different ways that an Indian company is creating an e commerce platform to transform the way business is done. It goes over the benefits, challenges and impacts that are faced when trying to launch the platform, which is becoming more widely used. With technology providing a bigger platform for the industry, the e marketplace aims to help improve the way suppliers do business, by making it easier to manage sales. The article pointed out that companies who have started to implement the e-commerce have seen 51% increase in revenue, which is remarkable. With all that being mentioned the article does briefly mention how the use of this business aims to provide ways to bring suppliers and buyers to improve the way business is conducted. How the supply chain is handled seems to be the biggest priority of the platform. With e ecommerce being such a major market, the ability to capture the online market is important. I think that the article does not touches upon several points that need be focused on, such as website design and security. Having an operational website that is easy to read and directs the consumer to what they are exactly looking for is one an aspects that affects the way a company does business. I these cases, the quality is as important as the quantity of information that is being given. I went ahead and took a tour of the site and seems easy to use, which is important. The site is generating revenue sales, but with more sales creating more information being stored. Having the ability to adapt to higher volumes of personal information creates a security issue, that would need to be addressed if not handled correctly.

This article demonstrates the way how relationship between the airlines (United) and the technology companies which serve as middlemen is build. According to the estimations, the airlines pay to the gds's about $18 per round trip ticket reservation, which results in 7 billion in fees that are payed to the gds's annually. The air companies consider these fees unfair in regard of the gds' performance. To compensate for these payments as well as to promote direct bookings, the airlines (namely, Lufthansa) have added a surcharge for any external bookings. GDS's, however, fight back and start litigations against Lufthansa. The decision on this case will either stop such a practice, or force other airlines to follow LH and add surcharges for gds's too. Another problem that airlines experience with GDS's is the presentation of non-standard products that the airlines offer. For example, it took the GDS's several years to correctly display the Ecomy Skycouch by Air New Zealand (buy 3 seats at the price of 2 to sleep across all of them during the long-haul flight). United is going to introduce its Basic Economy Seats with no carry-on luggage and no qualifying miles. However, they are not sure that the GDS' s will be able to display this product to the customers in a proper way so that they could fully understand what they are buying. The reason for that is that GDS's are mainly reluctant to invest in technologies that are focused on product differentation. In this regard, it becomes more difficult to compare fares since different set of services is included in different products. Thus, the customers might be mislead. Moreover, there are antitrust issues with the gds's. The airlines claim that Sabre has a stranlehold on the US domestic market. Such position allows it to ultimatum the airlines and voluntary decide on search display order. The airlines expect the GDS's to be more prone to partnership ralations. This would imply the fair compensation for what they add to the

The Florida Theatre had been using standard cash drawers and credit card machines to process their guest payments. They had been having multiple issues as far as cash drawer balancing or credit cards not being read correctly. It was affecting their financial statements. They implemented a new POS system to modernize themselves.The POS prophet systems involved the theatre to have to use less equipment and help keep track of their inventory. The POS system overall was a success for the theatre and showed results of having all the cash drawers be balanced . The POS system handles the theatre's inventory and accounting.

This article talks about the Global Distribution System (GDS) and how important this is for the travel agents. This systems enables transactions between the travel services that are provided and allows travel agents to see and sell those services. For example, the GDS will allow travel agents to see available hotel rooms & airline ticket rates in live feeds. But the big questions is why is the GDS important to the travel industry? When managed property with a channel manager, the booking system will give the property an opportunity to customize and adjust availability based on inventory and allow to block out dates. Travel agents and online booking systems use the GDS to search for availability and best available rates in real time. If not managed correctly, this could cause issues and over bookings. The GDS systems also support high traffic to the travel sites. The future of the GDS system might in obsolete in the near future and may be a corporate booking took rather than the system used exclusively by travel management companies.

Interesting read! This article touches on the importance of GDS for travel agents. It is essential for travel agents to use these systems to effectively sell travel services and updated inventory to consumers in real time. The article concludes that although travel agents use this as their method of booking travel, some hoteliers believe this way of booking may become obsolete in the future. As of today, companies still continue to use GDS as their booking system and does not appear to be leaving anytime soon.

The article titled Mobile Key: It's the new reality for hotels by Esther Hertzfeld, discusses the various aspects of the implementation and utilization of the mobile key technology in hotels. The mobile key technology is a Bluetooth enabled lock that a user can open with their mobile devices. The popularity and demand for mobile key entry in hotels is skyrocketing. However, hotels can't implement them as fast as the guests demand and desire them. It will be easier for hotels that are being built from scratch to integrate the feature than established hotels switching over to this new technology, but I believe they will eventually. In the article it states that guests rate the hotel 7 points higher with mobile key cards. Higher reviewed hotels will bring in more guests thus increasing hotel revenue. The utilization of the mobile room key allows the guest to check in on their phone remotely. Once the guest arrives to the hotel they can go straight up to their room without having to stop at a front desk. This gives the guest a more personalized and efficient experience, which I agree with. In my opinion being able to walk into a hotel and go up immediately to my room is ideal. I have not stayed at a hotel yet that has used the mobile key feature but I imagine it is great. I think all hotels in the future will run on mobile key entry. The article states there will be a learning curve for the guests and staff initially. It will be important to educate guests who don't travel often and guests in general. It stated that some people might feel embarrassed if they don't use the mobile key correctly and need to return to the front desk. That could be very frustrating to some guests who come to their room and then have to go back downstairs to talk to the front desk if something goes wrong. It is also stated that there will be awareness and comfort challenges with the front desk staff. I believe that mobile key entry is the future of hotel technology. It will take

This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.

This article summarized smart hotelier's top ten digital marketing resolutions of the year 2012 and the author analyzed each resolution's situation as well as the action plan in details with an improved outlook for the industry, technological advances, and the usage of mobile devices growing exponentially, opportunities for incremental revenues abound. The top five ones are I will bring social, local and mobile marketing initiatives to the forefront of my hotel digital marketing plans this year, I understand this industry is complex and will work to make sense of a very convoluted digital space/online marketplace, I will continue to account for the continued shift from offline to online, and engage the hyper-interactive travel consumer via multi-channel marketing efforts, I will take advantage of the Mobile Channel, especially in this marketplace where my competitors are behind the times, and Now that I know social media is a customer engagement channel and not a distribution channel in hospitality, I will use Social Media correctly to create "buzz" around my hotel, target receptive audiences, provide customer service and enhance customer experiences. This will ultimately stimulate hotel website visits, interactions and conversions on the hotel website. The sixth to the tenth ones are I will rise to the challenge imposed by the recent Google Panda and 'Freshness' updates, I will decrease dependence on the OTAs this year, adding thousands of dollars in incremental revenues to my hotel's bottom line, I will NOT resort to desperate measures and use social buying and flash sales sites in 2012, I will focus on determining the effectiveness and ROI of my digital marketing campaigns and make smarter use of analytics technology to determine true ROI and campaign effectiveness, as well as test, test, test to achieve better results, and I will partner with savvy digital marketers who know it all and can guide me through this process, so I can drive the most re

This article talks about the advantages and disadvantages of E-Marketing. It is really quick return on your investment. It can market your company worldwide with a reasonable cost.  While the technology is changing quick that it needs a lot of upgrade. Security issues is another important disadvantage.

It has always been said that restaurants are a hard business in the hospitality industry to manage. There are many factors that can adversely and favorably affect the progress of the restaurant including and especially accounting. This article discusses what it is a manager should look for when choosing accounting software. Moreover it specifically highlights what factors this software affects. Menu items are something that will be efficiently priced if a good accounting system is in place. Pricing is crucial to the profit margin of a restaurant because it should accurately show costs and ensure that a business at least reaches breakeven. If this is not done correctly restaurants may find themselves spending more than they should be rather than making economical sense in their purchases and pricing. An accounting system can also assist restaurants in keeping track of vendor prices. By cross-referencing the known price of purchases from current vendors up against other vendors in the market, a restaurant can search around for the best prices and maximize their profits decreasing cost. Good accounting software will also prevent bad business by alerting a restaurant when inventory is low. You should never completely run out of supplies will a good accounting system that allows you to track this information. Tell me, have you ever been to Pollo Tropical and they ran out of chicken? How annoying would that be? Lastly the article speaks about knowing where most of the profit comes from. Once again, good accounting software will ultimately keep any manager on top of his game and help him decipher what areas are doing well and can report this efficiently and make decisions based off of this. Agreeing with my belief in the discussion earlier this week, accounting has a trickle down effect on everything within the restaurant and ultimately will have an effect on the profit.

Lee Nazari is the CEO and founder of a payment solutions company in the UK. He provides his thoughts on the tendency for British hospitality merchants to be slower at adopting modern technologies, particularly in the point-of-sale category. Nazari exalts the power of beacon-based advertising and marketing tied to these technological solutions. He illustrates a scenario in which even a micro-business can affordably increase visibility in the marketplace and, consequently, foot traffic and revenues. In particular, Mr. Nazari describes the shifting expectation of consumers to integrate convenient, highly visible technological solutions into hospitality interactions and implores British operators to move past their concerns regarding the initial investment in the technology for the sake of their long-term success. He warns that operations that fail to "fall in line with consumer expectations" will "be left behind".