Industry Pulse Poll Analysis: the Numbers Prove Hotel Mobile Websites are a C... - 0 views
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Smartphone use continues to rise this year, especially in regards to using smartphones to participate in social media channels. 2012 has truly been the year of SoLoMo and hoteliers are acting accordingly by focusing on mobile initiatives such as website development.
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According to a HeBS Digital Industry Pulse Poll performed last month, hoteliers are more interested in mobile website development than any other aspect of mobile marketing, including mobile app development, mobile banner advertising and other initiatives
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As HeBS Digital President & CEO Max Starkov wrote in his “Hotelier’s 2012 Mobile Marketing MUST Dos and Don’ts,” developing and maintaining a quality mobile website is much more important than building, maintaining and promoting a more labor-intensive mobile app
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Since more people are using smartphone and the number of people using mobile devices keeps rising, hoteliers are trying to focus more on mobile marketing, especially on establishing completed mobile website. Based on a survey, 60% hoteliers are interested in mobile website marketing. More and more hoteliers realize that establishing mobile apps are not that efficient and it becomes an unnecessary expense. Considering cost and revenue, hoteliers have to balance mobile marketing and traditional marketing methods.