Baha Mar Launches Its First Marketing Campaign | Travel Agent Central - 1 views
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Aiming to highlight Baha Mar's power to elevate real life moments for every guest into something spectacular, the campaign celebrates Bahamian warmth and Baha Mar’s distinct positioning as a destination offering a moment in the sun and everything else under the sun, according to the resort.
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Each family member experiences the same resort destination, whether looking for “me time” or “we time,” and leaves having fulfilled different personal desires and expectations.
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We needed to communicate that there is no ‘one size fits all’ approach at Baha Mar. Every nuance of the resort from amenities to special experiences and offerings is purposefully created.”
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Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.