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Karyn

https://www.reviewjournal.com/business/casinos-gaming/facial-recognition-technology-com... - 1 views

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    This article discusses the wave of facial recognition technology coming to the Las Vegas casinos for not only safety but also for data analytics purposes.
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    Conventions such as the consumer electronics show and World Game Protection expo are showcasing the use of facial recognition technology. As of 2018, the article states that "forward-thinking" companies are using this to analyze data for table games. The technology also increases security. MGM and other companies declined to comment specifically on their security programs. Hospitality companies, especially Strip casinos have been testing out the technology for the past several years.
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    Recent improvements to the technology have included the capability of recognizing criminals by analyzing their facial features and comparing it quickly to a database.
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    Consider the Oct. 1 2017 mass shootings, implementing facial recognition technology using facial biometrics and vein recognition can allow casinos and hotels to identify people who should not be in an employee hallway and/or people impersonating vendors.
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    A thief was caught in Las Vegas due to the facial recognition technology utilized in the building. Also, casinos and hotels are adding internet connected devices like temperature monitors, call buttons and door sensors, and surge in demand is lowering the cost and can be implemented for as little as $1per month
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    3-D mapping is allowing casinos and hotels to better understand their guests. So much data can be gathered that the difficulty is employing a team of "PhD's," to analyze the data. The article finishes by stating that there is a huge amount of competition for capital inside a casino. Casinos are in a constant cycle of upgrading and that it is difficult to convince everyone of the value of the investment.
anonymous

The Evolution of Event Technology - MHT Partners - 1 views

  • Live events and technology have a unique relationship
  • The event technology industry is full of organizations striving to find the best possible use of technology, leading to more efficient event registration platforms, live event apps, ticketing software, and much more.
  • According to a study by Mordor Intelligence, in 2017 the event management software industry was valued at $6.89 billion USD globally and is projected to grow to $12.51 billion USD by 2023.
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  • Technology solutions have evolved rapidly with the mobile and digital revolutions, and now many vendors are offering their solutions as a service.
  • the most successful providers moving forward will be able to collect large amounts of data and present it to event organizers in a format that is easy to understand
  • Data will also be extremely useful in building and maintaining attendee databases, allowing event organizers to attain greater success year over year.
  • The advances in event technology have been so profound that now event organizers have trouble keeping track of the latest available services.
  • most cited issues currently seen with event technology include staying up to date with the latest tech, getting attendees to engage with the new technology, and the IT skills of event staff.
  • However, the industry is still highly fragmented, and it is rare to find a technology provider that can cover the entire spectrum of demands, including venue planning, ticketing, data collection, sponsor engagement, data improvement and payment services. Often event producers are forced to reach out to multiple technology providers to find all the solutions they need.
  • Mordor Intelligence, Capital IQ and Reuters indicate Cvent, Patron Technology, Aventri and Eventbrite are some of the more prolific buyers.
yijingyang

Didi gets $500M from SoftBank to develop autonomous driving technology | PhocusWire - 0 views

  • Ride-hailing platform Didi is hoping to accelerate the development and use of autonomous vehicles as a result of landing a $500 million investment round this week.
  • Didi claims it is the largest ever fundraising round in China for the autonomous vehicle industry. To-date Didi has raised $21.7 billion in capital.
  • Previous Didi investment rounds to support the core ride-hailing business hit a high of $5.5 billion in May 2017.
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  • Didi says it plans to "deepen cooperation with global upstream and downstream auto industry partners towards mass production of autonomous driving vehicles."
  • Testing of vehicles is not far away for Didi, with open-road licenses secured in the Chinese cities of Shanghai, Beijing and Suzhou, as well as California in the U.S.
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    Didi gets $500M financing for the development of autonomous vehicles. This is the largest ever fundraising round in China in autonomous vehicle technic. And the testing of autonomous vehicle in China is one its way. Didi already get the permit to test in serval cities in China and California.
sharline86

This Week in Green Tech: How COVID-19 Will Affect the Renewable Energy Industries > ENG... - 0 views

  • Economic recessions tend to result in lower energy usage as travel and energy consumption decrease.
  • This will create cash flow problems for utilities, which will be exacerbated by the fact that many low-income customers will likely struggle to pay their utility bills for a while.
  • It’s likely that projects already underway will be completed, but concerns about the future may delay some utilities’ plans to increase their renewable energy portfolios.
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  • ome of that funding will undoubtedly be invested in smart grid technology (essential to large-scale sustainable energy) and
  • Some analysts estimate that wind farms, which normally operate at 95 percent capacity, could drop to just 85 percent capacity due to travel issues related to COVID-19. And much like solar, new wind farms could be delayed because of factory shutdowns, travel restrictions, and investor concerns.
  • Economic uncertainty will likely lead many consumers to delay large capital expenditures, causing a temporary downturn in rooftop solar installations.
  • Residential sales and installations will continue, however, which leads to concerns about worker and customer health and safety.
  • microgrids, which frequently make use of renewable energy sources.
  • In general, we can expect the renewable energy industry to experience a slight setback during the next year or two, but it’s already gained enough momentum to keep moving forward, regardless of short-term slowdowns.
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    Engineering.com explores how renewable energy industries will operate post COVID-19. With focus on: Utilities, Solar, & Wind Power.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
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    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
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    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
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    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
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    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
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    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
anonymous

Managed WiFi Hotel Solutions, Benefits, Features | Blueprint RF - 1 views

  • Yet, adding IoT solutions or hosting large conferences may strain your existing system. Your tech amenities won’t deliver a high return on investment without a stable and secure wireless network.
  • Overseeing your WiFi system is a full-time job. It requires time and financial resources to update infrastructure, replace old equipment, and patch firmware.
  • Fortunately, managed WiFi providers solve your wireless dilemma with tailored recommendations.
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  • What does managed WiFi mean? With managed WiFi, you outsource your wireless network to a third-party vendor.
  • Hotel owners switch to a managed WiFi service to preserve time and financial resources while providing a secure and reliable guest WiFi network. Managed solutions offer features, like reporting options and capital planning assistance, that support your current and longterm goals. 
  • In short, your managed WiFi network runs seamlessly in the background. Your IT team isn’t overburdened with infrastructure improvements. And management has access to advanced analytics and reporting features to adjust bandwidth and predict future needs. 
  • Enterprises turn to managed service providers for their “skilled human resources, infrastructure, and industry certifications.”
  • With managed WiFi services, your provider develops a secure wireless network and monitors it 24/7/365. You pay a monthly fee, which helps you avoid unexpected expenses.
  • For many hoteliers, the best part of a managed WiFi service is that you can simply call for help. Your provider remotely evaluates your system. They perform updates, identify hazards, and work with you to troubleshoot minor issues. From afar, a managed WiFi provider can even boost a nearby signal as a temporary patch during a device outage. For challenging problems, a certified technician visits your location and resolves the issue. 
  • The system learns, tracks and adapts to your guest and property needs without forgoing essential security and privacy protocols.
  • top managed WiFi providers also offer options like:  Conference management features handle VLAN configurations, bandwidth shaping, extra ports, and even online scheduling and resource guides for events.  24/7/365 customer support services assist your hotel staff and hotel guests for positive experiences with your high-speed wireless network. 
  • It no longer makes sense to employ a full staff to manage your hotel’s wireless network. Instead, partner with a reputable managed WiFi service provider dedicated to the hospitality industry.
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    The author presents the argument that optimum performance of a hotel's wi-fi network is critical to a hote and that the demands of IoT, large conferences and the need to update infrastructure require constant oversight. It is argued that outsourcing the hotel wi-fi network to a managed WiFi provider has many advantages over placing the burden and responsibility on the hotel IT team. In my opinion, the article makes a strong case for engaging a managed WiFi provider. What would have been a useful addition to the article is how hotel's should go about managing and overseeing the provider that they engage.
mannypjr

Hotel Sustainability: Top 3 Technologies to Implement in 2020 - Hospitality Net World P... - 2 views

  • PaaS models
  • solar PV systems
  • waste heat recovery
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  • Occupancy sensors
  • room automation
  • Utilities are 2nd highest cost of the hotel
  • a step back t
  • submetering
  • renewable energy
  • technology to reduce food waste
  • Digitize Building-Material Waste
  • Continuous performance monitoring
  • waste management
  • research and conservation
  • smart building resources and reducting emission technology
  • food waste management software
  • Solar Photovoltaic
  • Occupancy Sensors
  • Carbon Measurement Tools
  • work well and efficiently
  • base decisions on more than just capital costs and to realize that embracing sustainability
  • refrain from rushing to “get the job done regardless of the cost”
  • better utilisation of your information technology
  • sensor tech
  • smart energy tech
  • social technology
  • low-cost high-resolution monitoring equipment
  • real-time reporting
  • (water and energy)
  • Building Management Systems
  • Smart Water Systems
  • Food Waste Analysis Technology
  • digital thermostat
  • Renewable energy
  • Internet of Things (IoT)
  • Big Data Analytics
  • Machine Learning
  • data collection
  • food waste
  • “paperless” experience for guests and staff
  • smart green mobility
  • closed-loop technologies
  • truely green energy systems
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    This article asks 21 hospitality experts what their top 3 technologies to implement in 2020 are. Recurring choices include: renewable energy, smart rooms, food waste management, water conservation, and data collection.
jasdhami95

How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
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    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
khadija2050

What is an Human Resources Information System (HRIS)? A Full Guide - 1 views

  • used to collect and store data on an organization’s employees.
  • be cloud-based
  • . This means that the software is running outside of the company’s premises, making it much easier to update.
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  • these systems are also called Human Capital Management systems, or HCM. In this article, we will use the terms HRIS and HRIS systems interchangeably.
  • keeps track of changes to anything related to employees
  • ability to offer self-service HR to employees and managers.
  • This includes material for the identification for employees in case of theft, fraud, or other misbehaviors, first contact information in case of accidents, citizens identification information for the tax
  • one plac
  • the tracking of data required to advance the HR and business strategy. Depending on the priorities of the organization, different data will be essential to track. This is where the HRIS comes in.
  • Record-keeping
  • This software handles all the company’s recruiting needs. It tracks candidate information and resumes,
  • Payroll automates the pay process of employee
  • is benefits management
  • time and attendance data from employees
  • allows HR to track qualification, certification, and skills of the employees, as well as an outline of available courses for company employees. This module is often referred to as an LMS, or Learning Management System, when it’s a stand-alone
  • talent pipeline and having replacements available
  • having employees and their direct supervisors manage their own data
  • involves the analysis of this data for better-informed decision making. We’ll explain more about this in the section below.
  • databases that record a company’s transactions. An example of a transaction is when an employee joins the company.
  • . They are
  • They simply haven’t been designed for this. In addition, not all HRIS systems have all the above functionalities build-in.
  • as it means that data is dispersed into multiple systems. In order to report data, a new layer needs to be added on top of all HR systems to report and analyze the HR data.
  • These include Workday, Oracle, SAP, ADP, Ceridian, Kronos, and more. Listing all the HRIS suppliers would be impossible, so we decided to explicitly mention the four HCMs that are considered to be leaders.
  • they offer different suites including recruiting, learning, performance management, and an e-learning LMS.
  • Workday is arguably one of the best-known HRIS out there
  • These are systems that keep track of a company’s resources, which include among other things financial assets, orders, and people. In 2011, SAP acquired SuccessFactors,
  • It includes modules on talent management, workforce rewards, workforce management, and work-life solutions.
  • HR, payroll, and talent management. Systems include time and attendance, onboarding, performance management, compensation, succession
  • on-the-job training to HR professionals in the use of the system. This function is usually in the IT arm of the HR department.
  • provides support for the HRIS. This includes researching and resolving HRIS problems and being a liaison with other parts of the business, like finance/payroll.
  • This means improving the employee experience in using the systems, coming up with user-friendly innovations, and implementing new policies to be reflected in the system.
  • IT is useful to understand the intricacies of the system while HRM helps to understand the processes that the HRIS is supporting.
  • the specific demands of the different stakeholders inside the company are inquired about.
  • you choose an implementation partner,
  • Here the functional and technical requirements for infrastructure,
  • a core test team is created.
  • communication plans need to be created, and Frequently Asked Question and other support documents created to benefit the software implementation and uptake.
  • the system can Go-Live. Feedback needs to be constantly collected and training material updated with the evolving systems. Cons
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    the articles gives a detailed definition of the HRIS and the benefits it presents to companies . it also touches on different platforms that companies decide to choose to work on the HRIS.
bruss031

Hospitality tech provider Jurny raises $9.5M | PhocusWire - 0 views

  • Los Angeles-based hospitality technology startup Jurny has raised $9.5 million in a round led by Mucker Capital, bringing its total raised to date to $12.45 million.
  • Founded in June 2020, Jurny provides SaaS and hardware solutions for independent hotels and vacation and short-term rental properties. 
  • Jurny Virtual also offers a virtual concierge, access control, guest screening, review management, accounting and 24/7 inquiry support.
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  • “Our mission is to help small- to medium-sized operators and hotel owners access a premium ecosystem that offers the benefit of economies of scale, not yet available to even some of the world’s largest hotel chains,
  • “Jurny Virtual is revolutionizing the industry by providing a premier service at a much lower cost
  • Jurny says it has more than doubled the number of units using its platform, with 635 unites in eight cities
  • on average, a 20% increase in revenue, 50% decrease in overhead costs and 2x net operating income (NOI) within the first 30 days of implementation
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    The 2020 created SaaS platform Jurny has raised another 9.5 million dollars to help expand globally and reach more small-medium sized properties looking for enterprise level solutions. The technology comes at a much less significant cost than many competitors already existent in the space and continues to prove why smaller sized properties should consider the software. Many operators are seeing an average 20% increase in revenue and 2x NOI within the first 30 days of implementation.
dnune013

EXCLUSIVE Amazon considers more proactive approach to determining what belongs on its c... - 1 views

As we discussed cloud computer throughout this module, many of us have mentioned that their places of work within the hospitality industry utilize cloud computing for data storage and in their dail...

cloud computing amazon

svail001

Wyndham Signs on for Next-Gen Technology From Oracle Hospitality - Skift - 1 views

  • Wyndham is tapping Oracle Hospitality for its full-service brands and Sabre for its select-service
  • Wyndham is the first hotel chain to adopt Oracle’s next-generation cloud-based version of its Opera property management system.
  • Four and a half years ago, Wyndham moved to its first-generation hosted systems — meaning, moved away from having computers sitting under the desk or in the hotel closet.
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  • Between 15 and 30 percent of Wyndham’s portfolio of more than 8,900 hotels will move to Oracle Opera Cloud through 2024
  • Every place outside of North America, regardless of where a property is on the chain scale, Oracle Opera Cloud is now Wyndham’s preferred solution
  • Cost efficiencies drove the decision in the case of Oracle Opera Cloud.
  • “Your cost of entry on Opera in a traditional on-premise model could approach six figures for a full-service hotel, with an upfront commitment that used to be in the five-figures for capital expenditure,” said Scott Strickland, Wyndham’s chief information officer. “We can’t quote specific costs, but this deal offers the cloud-based version at a really accessible price-point for our partners.”
  • “With all of our cloud-based offerings, it’s a subscription model tied to a number of rooms in the hotel on what’s kind of a per-room per-month basis
  • “No upfront costs or licenses or maintenance and upgrade fees. We have packages, commensurate with a property’s needs. Costs can flex up and down in cost with demand shifts, like we saw in the pandemic.”
  • A second motivation for adopting the cloud is the product’s simplicity
  • Staff no longer need to use desktop computers and can instead log in remotely with mobile devices,
  • Another factor driving the hotel’s chain’s decision is the system’s scope. For example, Oracle Opera Cloud includes a housekeeping module
  • Their tablets and phones can connect to the cloud and see their arrival list of guests and judge how they want to adjust their staffing or last-minute rate promotions.
  • Wyndham, one of the first hotel chains to return to profitability in the pandemic, sees this move as the latest step in a four-year digital acceleration.
  • It’s a lot harder to innovate when you have four central reservation systems and three digital systems. We now have one of each globally.”
  • It’s faster when it has only one mobile app platform and only two property management systems, compared with a brand running, say, a dozen different property management systems and four versions of a mobile app.
  • Most security incidents result from one of two things. The first is not keeping up with patching of software or system vulnerabilities
  • The second major driver of security incidents comes from the interaction between systems, such as application, infrastructure, and database
  • “With Oracle Cloud technology, we frequently deploy patches in all of our environments across various applications and systems in our cloud
  • API stands for “application programming interface,” which has been described as “the set of functions and subroutines that an outside party can run to build its third-party services on top of a company’s service.”
  • “We have completely removed all the integration friction of the past, with no compromise on the security or performance of the core system,
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    This article discusses Wyndham's decision to transition its property management into the cloud based services through Oracle Hospitality. Their decision was based on the several advantages offered by Oracle's cloud based system such as cost savings, the simplified application and use of only one central system and the protection from cyber attacks. Wyndham is the first hotel chain to adopt Oracle's new cloud based version of their management system.
melnetra112

"The Adaptation of Cloud Computing by the Hotel Industry" by Anthony Schneider - 0 views

  • Investment in technology must bring value to a business whether it’s a large international hotel chain or a small, independent resort. Since business strategy will vary, a detailed study must be performed to identify the major issues that must be analyzed before migrating to the cloud.
  • Cloud computing can dramatically lower the time and cost of entry to business for smaller firms trying to benefit from computer-intensive business applications that were originally available only to very large corporations.
  • Cloud computing offers an adaptable and dynamic provisioning of computer resources
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  • It can provide an almost immediate access to hardware resources, with little to no upfront capital investment.
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    Cloud computing is not the answer to everything however it does have pros that allows its infrastructure to be invested. Cloud computing is cost effective, faster, and easy to share with different businesses in a different location. Although, its does rely on internet in order to make data download to the cloud.
cdamo003

Disruptive Innovation: Are we There Yet? - 2 views

  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
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  • influenced by the theories of Harvard professor Clayton Christensen
  • Disruptive innovations are however differentiated from sustaining innovations
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • Society both likes and fears the concept of disruptive innovation.
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
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    The author holds that the public have ambivalent attitudes of disruptive innovation,and the current understanding of its effects is inaccurate,the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
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    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  •  
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
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  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
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    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
priscillamuniz

Out of Line: How Restaurant Operators Can Utilize The Cloud To Maximize Performance | H... - 0 views

  • 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.So, when restaurant operators go looking for ways to innovate, they’re inevitably met with a need to throw out all the current capital investments to get to the needed improvements - a proposition that results in difficult ROIs.  On top of these impossible economics, the upgrade process is incredibly time-consuming and massively expensive. Updating such a massive and integral part of the business can take years, multiple decision makers and tens of thousands of dollars per store. 
  • Switching to cloud-based technology used on legacy hardware can be an incredibly smart option for restaurant owners who want to improve business operations without long delays and costly hardware overhauls. The restaurant point-of-sale (POS) system, using access to cloud-based data and seamless software updating, can bring important innovations to operators without the wait and expense.
  •  
    This article discusses the aging restaurant (POS) systems which are quickly becoming a blocker to new initiatives. However this is where cloud based software comes into play by maximizing performance. It brings innovations to restaurant operators without the wait and expense. The older (POS) system are not so innovative. The upgrade process is very expensive and time consuming. The cloud based system integration can enhance overall efficiency leading to improved guest service and higher profitability.
krikooo94

What is a Hotel PMS (Property Management System)? | Oracle - 2 views

  • A hotel PMS replaced time consuming, paper-intensive processes.
  • A hotel PMS is now a critical business operations system that enables hoteliers to deliver amazing guest experiences.
  • Today's hotel PMS solutions help hoteliers deliver the experience guests want, while efficiently managing their business.
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  • Increase housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning.
  • improve response time
  • Ensure accurate guest folios for faster, more accurate billing.
  • Increase room occupancy and ADR
  • Boost sales
  • Guests rate their hotel experience in a collective, not piecemeal, fashion. Which means they desire to receive the same level of personalized, exceptional service across the property, whether they’re in the lobby or a restaurant.
  • Understand customer buying patterns so you can define more targeted packages and services.
  • Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • hotels can lower upfront capital expenditure on software and hardware.
  • hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue.
  • Hotel PMS delivered a software platform that replaced time-intensive, paper and spreadsheet-heavy processes.
  • Hotel PMS is now a critical business-operations system that enables hoteliers to deliver a seamless and contactless guest experience.
  • Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • Such integration also permits restaurant transactions to be posted directly to the folio for better accounting and dispute resolution.
  • Hoteliers' demands for a property management system are many: orchestrate hotel operations, manage guest preferences, manage room inventory and rates, and evolve constantly all while keeping data secure.
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    Hotel property management systems or PMS manage all aspects of hotel business operations, including the delivery of superior guest experiences. PMS started in hotels to replace the paperwork aspect with is time consuming. Since PMS has evolved beyond that. You can now use it to check in and check out, request housekeeping services, storing guest data, a more effective hotel distribution method, etc.
  •  
    Thank you very much for sharing this insightful article on Hotel Property Management Systems (PMS's). It is indeed a very good thing that today's hotel PMS technology has evolved well beyond the front desk as the hotel's PMS is a critical business operations system that is needed to enable hoteliers to deliver amazing guest experiences. The advantage/feature that stood out to me the most about the modernized PMS's is its effective hotel distribution since these systems increase room occupancy and ADR through real-time rate and availability management across distribution channels, thus boosting sales through direct booking channels on brand website.
peacejj22

Gamification: The Hotel Effect - 0 views

  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
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  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  •  
    this article talks about how gamification is impacting the Hospitality industry.
mguzm071

2022 Top Hospitality Industry Trends - 1 views

  •  
    "Major technology firms will replace most hotel brands, because they can offer technology solutions and create markets to attract customers. The traditional hospitality industry will evolve into niche markets..." -> This quote from this article is able to summarize where this industry is headed in just a few sentences, but the article as a whole was able to pinpoint the top trends that this industry will have faced in 2022 due to the rapid changes that had to be made due to the COVID-19 pandemic which we still face today. Such as sanitation and other safety protocol that is still enforced. Companies have had to adapt because of this to make up for their lack of revenue. For example, "This means that hospitality venues are being used as make-shift offices for bleisure travelers, as well as locals seeking a change of work environment. This is a great opportunity for hotels and F&B venues to capitalize on the trend and adapt their offering to meet the needs and wants of this emerging segment; ample plug sockets, free high-speed WIFI and great coffee are good starting points." The author of this article stated that the number of guest book long term trips have decreased, but when it comes to reserving hotel conference rooms as office space, staycations have increased with this transition. "Videos providing 360-degree views of restaurant ambiance, café terraces enveloped in greenery or hotel beachfront locations, for instance, are just the ticket to make an establishment stand out this year. As ever, keeping the access threshold low is key to reaching as broad an audience as possible with virtual reality material: making content accessible on a variety of devices, without the need for a VR headset." Another point made in this article mentions how virtual reality is now being used to enhance the customer experience. As a personal observation this has also helped with the transition post Covid-19. The changes that have been made and implemented and have opened the door fo
anaferia

The biggest cyber attacks of 2022 | BCS - 0 views

  • In a year of global inflation and massive rises in energy costs, it should come as no surprise that the cost of a data breach has also reached an all-time high.
  • average total cost of $4.5m
  • Amongst the 550 companies that IBM contacted that had experienced a data breach, a disappointing 83% had experienced more than one in the same period
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  • common attack vector remains credential theft (19%) then phishing (16%), misconfigured cloud (15%) and vulnerabilities in third-party software (13%).
  • Russia has, for many years, attacked Ukrainian infrastructure such as power grids, internet infrastructure and banks. Since the outbreak of physical hostilities, this has extended to systems related to government administration and the military.
  • The Russia-linked cyber gang known as Conti managed to cause major disruption to financial operations throughout Costa Rica in April.
  • cripple Costa Rica’s import/export business.
  • A group known as Lapsus$ began 2022 with a string of high profile targets including Nvidia, Ubisoft, Samsung and Microsoft. In each case, data was stolen and in many cases leaked online. Their operating model is extortion where access is most often gained through phishing and then they seek out the most sensitive data they can find and steal it. Often, they do not deploy encrypting software at all.
  • Hacking back is where offensive security experts will attempt to compromise attacker’s machines. This can be legally murky as often the attacking machines are compromised third parties.
  • June this year, a former Amazon employee, Paige Thompson, was convicted for her role in the 2019 Capital One breach. While working for Amazon Web Services (AWS), she exploited her knowledge of cloud server vulnerabilities and stole personal information of over 100 million people.
  • Ransomware, while not the overwhelming headline grabber it was a year ago, is still a major and terrifying threat to many companies
  • The main attack vectors continue to be credential theft and phishing emails so it is vital to continue to raise awareness through corporate training and public ad campaigns. Finally, the conflict in Ukraine is showing how effective cyber weapons can be in disrupting command and control in a war.
  •  
    To summarize, this article states that, it should not come as a surprise that the cost of a data breach has also increased to an all-time high in a year marked by significant increases in energy prices and worldwide inflation. According to IBM's Cost of Data Breaches Report 2022, the average overall cost is $4.5 million. Additionally, even if ransomware isn't garnering as much attention as it did a year ago, it still poses a serious danger to many businesses. Credential theft and phishing emails are still the major threat vectors, therefore it's critical to keep spreading awareness through public awareness campaigns and business training. Finally, the situation in Ukraine is demonstrating the potency of cyber weapons in sabotaging command and control in a fight.
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