The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in... - 0 views
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A strong loyalty program may be just what is necessary for hotels to implement to recover bookings lost in the shuffle during 2020 and beyond.
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Loyalty programs excel at setting logical expectations for a guests’ stay, improving their overall experience and enticing others to join.
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PMS system enabling guests to grow their relationship with the hotel during every transaction and interaction including pre and post stay,
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This article explains how PMS, property management system, is integrated to manage and grow customer loyalty independent hotels. It is no secret that some of the best loyalty programs keep guests coming back to the same company/hotel. They attract these guests by incorporating a strong loyalty program that provides rewards, incentives, and exclusive access to certain amenities. It is believed that this is what is needed to attract more bookings that were lost during the pandemic in 2020 up until today. The way to most effectively do so is by integrating a PMS system that allows guests to grow the relationship with the hotel during every transaction and interaction they have prior to, during, and post their stay. There needs to be much more than free wi-fi integrated in hotels as loyalty access as it is becoming so popular that it is not considered an exclusive access feature. Hotels should offer incentives for those who book repeatedly, like free nights, credits at the hotel's restaurant, premium guestroom amenities, hotel spa, and much more. Guests like to feel special, and doing so will guarantee their return to this hotel brand as they want to indulge in this experience every single time.