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This article is about innovative technology within the hospitality industry. It highlights the industry's top 10 advancements in technology and explains how these advancements have transformed the hospitality industry for the better. The article also mentions peer to peer networks, such as the company Airbnb, and how these companies are affecting the industry's approach to travelers.

The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.

The Future of hotel industry on 2020 reflecting the growth of peer to peer such as AirBNB, Hotels need to use all this data to be hand of the game or keeping up other industries. 

The article talks about the use of GDS and its importance in the current Hospitality World. It shows a study which refers GDS as the most important booking tool for travel agents, citing record numbers in booking in 2017

Based on the reading GDS assist and has raise the profit margin for hotel across the board. Hotels are more profitable due to this feature .

This article talks about how hoteliers should be balancing the human touch with technology. Some businesses in the hospitality industry are leaning towards technology, forgetting the human touch is what hospitality is all about. Cutting costs does not outweigh guest experience. Hotels still keep the front desk as a nice touch, yet when we go to the movies we tend to go to the shortest line possible, which is usually the self-service machine. I think this is a trend at the movies because we don't consider it to be hospitality, all we are asking for is a movie ticket and can barely hear the person behind the speaker anyways. Front desk at a hotel is completely different. This is a huge first impression of the hotel itself. Guests are deciding to use mobile apps to check in early or use keyless entry, which means one of the things for front desk: a promotion or getting fired. Hotels are deciding to become more tech friendly to please guests and of course, to cut labor costs. The article mentioned: "The travel industry also needs to rethink its chase of digital tools and services as a proxy to the human experience, and build real social experiences as part of the social spaces it incorporates." This statement was very important to me going back to what I said about human interaction being the face of hospitality. Hotels in China began using mobile check in devices, which seems to be a way to meet in the middle with human experience and technology. These clerks are no longer standing behind a desk. In a way, this seems a bit more personal. Hotel front desks have not changed much within two decades. Of course, certain hotels within Hyatt or Marriott are exceptions. The point here is simply to make checkin and checkout flexible. A hotel can earn customer loyalty this way. It's nice for a guest to feel remembered if they have stayed at the hotel before. Creating loyalty can be very difficult when guests are booking through third parties.When it comes to check

This article is very interesting. Hotels are using direct hotel websites for bookings to further drive their revenue and with great results! There are many of their websites being used to book hotel rooms. Research shows that they are among the top four channels in the markets bringing in about $35 billion in revenue.

The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality

This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.

The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.

This article is specifically related to the short-term rental industry (eg: Airbnb) and not to hotels. Property owners are increasingly using technology hardware and software to create a "contactless" experience that will foster a sense of safety and security with their guests but still allow them to personalize the experience. No dramatically new technology cited but interesting to read that property owners are planning to spend more on technology than on additional cleaning measures in terms of their anti-Covid measures.

GDS, which has lasted for 3 decades, is a platform for the trading of suppliers and customers. In this article, Pathway GDS, a UK base GDS company, adds the concept of holiday rental to the GDS. Like hotels, car rentals and airlines, the application of GDS is thriving now. Nowadays, in order to fulfill the different needs of travelers, Pathway successfully broaden the platform. Like mentioned in the article, PAthway can offer one-stop solution. Pathway utilizes the platform, both suppliers and distributors gain access to multiple business partners through one connection.  

Judging by its title, this may not seem like a breakthrough article. However, there are some important points worth discussing. The article indicates that some GDS companies, traditionally serving the airline industry, are now venturing into hotel property management systems. Since SABRE and Amadeus no longer want to depend exclusively on airline service, they are investing heavily in PMS technology. Furthermore, since the new trend is the implementation of cloud based PMS's, they are focusing their resources exclusively on cloud technology because it gives hotels more flexibility on services and integrations. The article suggests that while Oracle might still be a leader in this field, way ahead of its competitors, industry dynamics change so fast that SABRE and Amadeus will eventually become fierce competitors. Oracle is still the most used tool in this market and most hotel employees have received Oracle training at some point. Nevertheless, although that's an advantage for Oracle when it comes to savings in training cost, innovations on cloud based technology can provide more opportunities not available on conventional system servers.Therefore, this move by major GDS providers can prove a wise investment. Finally, another significant development in this article is the fact that SABRE will eventually add alternative lodging to its inventory such as Airbnb or corporate serviced apartments. This, in my opinion, will be an absolute game changer.

way to make sure hotels are staying ahead of the curve

The article titled "Eight Meetings Tech Trends to Watch for 2018" demonstrates how the rate of technology is increasing through different mediums and strategies. The scope is to alleviate the workload for planners, exhibitors and venues, while also trying to find ways in which a guest's experience can be improved. In terms of major technology trends for events, there is a rise in direct meeting space bookings. Annually, it is interesting to see that there are 1.8 million meetings in the United States. In order to reduce costs, there are streamlined options such as Peerspace, Spacer and EventUp. I also found it interesting how certain technologies are accommodating and adapting to guests' needs. Google Indoor Maps offers directions to users when they are in an area such as a conference or venue which still require mapping and directions. Augmented reality is another useful tool for guests to virtually attend an event or to understand the placement of the venue. Following this same idea, according to the article "Google recently announced at the most recent Google I/O developers conference its Tango Visual Positioning Service, a AR GPS for indoors. Working with Google Indoor Maps and visual data from the camera, Tango will see features in the environment to give users hyper-local directions guidance". Do you think other companies will also invest in these technologies and offer alternatives? As technology increases, I believe that collaboration, as noticed in the article with airbnb, is a tool for success in order to elevate guest experience.

Artificial intelligence may sound like a topic for the future but this article helps to enlighten just how much we are using AI's and shows how they are the "now". The benefits that come from integrating artificial intelligence are incomparable. Examples of the limitless things an AI can do can include, controlling reward programs, detail occupancy patterns and adjust price accordingly, control chat rooms, create personalized experiences, organize marketing and social media, and so much more. It is so powerful that it can practically control and accomplish any task in any hospitality department.

Since this week's topic involved IT investment, I figured this would be a great article to post to help us better understand what hotel business people are investing in and how they are using their investments for their companies benefit. Due to a decrease in their revenue during the 2017 fiscal year, Expedia is doing whatever it takes for consumers to book through their platform, even if it means spending $170 million. Expedia is listening to its consumers through data mining and they've found out that consumers are searching for more independent hotels and less name brands so they've decided to invest in supply to drive demand across their brand. Companies like HomeAway and Airbnb are investing in technology that is making them ahead of the curve. If Expedia doesn't act fast, it could greatly detriment their business.

This article talks about the growing need for customers to have certain in-technology. It also talks about what hotel industry is doing and investing keep it's ahead of the curve and what current are guest expectations when arriving at a Hotel in 21 century.

In this article, it explains that technology is the ruler of today's world. It creates an "easy life" and raises the expectations of customers by the minute, essentially making anything possible. To meet these expectations in the hospitality industry, hotels are incorporating more technological accommodations. This is a must to stay ahead of the competition and attract new customers. A report showed the hospitality industry as the 5th highest investor in sensors to ensure a positive customer experience. From simple technology such as online booking to things such as automated check in/ out are changing the game for the customers overall experience. These things have become normalized for a better guest experience along with keyless hotel room entrance making a shift to app's that act as the bedroom key. Another growing trend is having robots complete simple tasks such as room service as well as more sustainable practices such as adjustable lighting. In order to properly track the success rate of these new technologies, many hospitality related companies are hiring data scientists to assure they are meeting their guest's expectations. All of these advances make life easier for the company and the guests but none of these things can replace the art of human interaction. Although this art is dwindling away, it is something that most still yearn for, regardless of the technology involved in their experience.

This article talks about Mews, a start-up company, receiving a huge investment after there showing of "the first property management systems built for the internet era." Basically, a system that keeps track of all the hotel's check-in, check-outs, and transactions, this is an important system for those hotels who intend to keep up with the ever-changing digital age that we are in. This article focuses on the landscape of many of these types of tech groups who are all competing as well as the growth of this tech company and how they came up with this idea. Though with all new technology, there could be a potential drawback of data hackers mining for information. Thus, it is up to this group to prevent these problems while rolling out their new technology.

This article gives hospitality companies tips on how to stay relevant in this ever changing industry. They suggested that localized content will give your company a competitive advantage. They also suggest that having information in multiple languages will increase you relevance.

This article discuss the idea that cybersecurity has been neglected according to consumers and more emphasis should be placed on protecting their private information. It has been found that point-of-sale systems are the most common victims of these breaches, and most often at restaurants. Attackers are targeting systems with weak points and outdated software, making them at a considerably higher risk for breaches and cybercrime. Companies must start investing more in heightened security measures in order to retain consumer loyalty.

The hotel industry is highly competitive and it is important to maintain an appeal to your customers and gain a competitive edge. Smart technology strategies is a way for a hotel to be able to ensure business and remain relevant to the target audience.

Although this article circulates around hospitality, it just goes to show how broad networking has become in this day and age. Individuals from all over the work are using networks to connect with one another and form communities. Throughout the article, the author refers to Andrea Wittel's notion of network sociality and relates it network hospitality. The article goes on to state that Wittel's use of the term 'network' refers both to new structures of electronic connectivity and to practices of making social and professional ties.