Tips for Maximizing Your Hotel's Visibility on the GDS Channel - By Lana Tettelbach - 0 views
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Hotel bookings are on the rise, and travel agent bookings are growing–more than doubling since April.
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Solutions like GDS Media provide hoteliers with increased exposure to over 425,000 travel agents searching for certain locations and amenities.
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This article gives 5 tips on ways to maximize a property's visibility on GDS channels. As more regions and tourist hot spots adjust to new safety COVID-19 protocols, bookings are starting rise. With 400,000+ travel agents searching for the best options for their clients, it is important to standout to get the booking. It helps if the hotel updates their travel/safety guidelines, so guests know the property is taking their safety seriously. By targeting ads in domestic areas without travel restrictions, the hotel is getting the most "bang for their buck" with their marketing. This article recommends using two separate creative in your ads: one focusing on offers/promotions and one featuring safety/cleanliness. It suggests marketing for future stays a few months in advance, because as travel restrictions start to ease more people are looking ahead to their future travel needs. It emphasizes the important of holding rates and using added amenities to help reduce price slashing and look more attractive to potential guests.