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HotelTravel.com partners with Phuket resorts to launch Facebook sweepstake - Hospitalit... - 0 views

  • HotelTravel.com, a worldwide leader in online hotel reservations and part of MakeMyTrip Limited (NASDAQ: MMYT), is celebrating reaching 50,000 fans with a special sweepstake available exclusively through Facebook with free nights at Phuket beach hotels.
  • Mr Kairop Suwansenee, Vice President of Marketing of Thavorn Hotels and Resorts, Phuket, Thailand said, “We are delighted to partner HotelTravel.com in this online competition and wish them every success after winning 2013 Best Online Travel Agent.”
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    HotelTravel.com provides the inside track for the best value online hotel deals. Its brand statement - Real People | Real Service | Real Choice - is the keystone of the company's customer centric business culture and its core value. It is part of MakeMyTrip Limited and is celebrating reaching 50,000 Facebook fans with a sweepstakes for free nights at Phuket beach hotels. HotelTravel.com, partnered with Thavorn Beach VIllage and Spa and Kata Beach Resort and Spa, will be giving away free nights to three separate sweepstake winners. Runner ups will receive vouchers redeemable on HotelTravel.com.
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Ten Key Principles for Building Customer Loyalty Programs | The European Business Review - 1 views

  • By applying appropriate analytical tools, you can determine what your guests most desire
    • Craig S. Wright
       
      This is critical for the luxury market. Hotel guests provide an abundance of likes and dislikes. With proper technology, we can track not just their spending behaviors, but their physical needs as well. An example of this would be tracking a loyal guest's temp in the room. If they always adjust the temp to a specific degree, then the hotel can anticipate that need for future stays.
  • we now have technology that provides the opportunity to learn about guests as never before
  • The idea here is to create an emotional connection between your customer and all aspects of your business, including your brand and your employees. The greater this connection, the higher the likelihood that your customers will have actual attitudinal loyalty, and not just participate for the rewards.
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  • determine which rewards have the highest value for your customers but also have the lowest internal cost for your company. By doing this, you’ve created a two-way value proposition, in which both parties (you and your customers) believe they have received something of value
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    It is clear that touches that are guest specific will make a guest feel important and at home. It is important that upcoming technologies keep customer convenience in mind as new features are developed.
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    The article talks about how to build guest loyalty. There is one thing I like is that "Establish a two-way value proposition". By doing this, both of the business property and the guests feel like they get something valuable which helps with cultivating guest loyalty. It also give tips for hospitality properties to stand out from other competitors.
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    Completely agree, building special relationship between hotel and customer and having a file of information for each customer can help doing statistic researches and sales increase.
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Cvent Delivers $3.4 Billion in Meetings Business to Hotels through First Half of 2012 |... - 0 views

  • Cvent operates the number one marketplace for group meetings business in the world and has driven $3.4 billion in meetings spend through the Cvent Supplier Network through the first half of 2012 – a 50% increase over 2011.
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    Cvent, the world's largest cloud-based provider of event management, venue selection and web survey solutions, operates the number one marketplace for group meeting business in the works and has driven $3.4 billion in meeting spend through the Cvent Supplier Network through the first half of 2012. The strong network provided by Cvent gather the international booking outside of North America and increase 42% meeting volume based on its strong network. Vice President of Sales for the Cvent said the network bring all market participants together and to improve the sourcing process and deliver value for everyone invloved. The value includes more than 200,000 hotels and special event venues worldwide, providing one-stop shopping for meetings buyers and sourcing professionals. The network also extends suppliers' reach to new customers helping hoes maximize their existing sales & marking resources and increasing their opportunities overall. Cvent also developed a platform hotels can use to help hotels develop response templates to provide faster answers to planners, allowing hotels to pre-populate RFPs with basic information and clone responses to common requests. It also proactively guides planners, helping them create better RFPs by, for example, sending a warning prompt when a venue cannot satisfy a request such as number of sleeping rooms.
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Why non-GDS hotels are 'in-thing' for business travel buyers in 2012? | HotelHub - 0 views

  • Our own internal bookings report for HotelHub shows almost flat growth in GDS hotel bookings in 2011, while non-GDS bookings grew at a much faster pace.
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    This article identified some factors that happening in the market which drives a trend for increased bookings through non-GDS hotels. Business travel buyers are increasingly looking at newer opportunities to cut travel costs. Business travel slowdown imminent, The Global Business Travel Association forecasts that the business travel growth is expected to slow in 2012. And business-travel growth will outpace anticipated GDP growth, despite uncertainties in the economy. Rate negotiation process is getting increasingly tougher With a declining market demand, hotels try hard to remain profitable, and have toughened the rate negotiations with buyers. Many are exploring alternative strategies to generate savings from their hotel programs. Some buyers are considering alternative negotiating strategies to derive savings. Due to the demand for wider range of rates to aid policy compliance, corporates are looking for a better value proposition in using hotel aggregators. Hotel aggregation offers key value proposition The latest versions of HotelHub indicate that hotel aggregation offers a major advantage in corporate hotel reservation process. GDS firms and non-GDS are realizing the gap, and aggregation makes Travel Managers save lot of time and cost in servicing booking requests. This article identified some factors that happening in the market which drives a trend for increased bookings through non-GDS hotels. Business travel buyers are increasingly looking at newer opportunities to cut travel costs. Business travel slowdown imminent, The Global Business Travel Association forecasts that the business travel growth is expected to slow in 2012. And business-travel growth will outpace anticipated GDP growth, despite uncertainties in the economy. Rate negotiation process is getting increasingly tougher With a declining market demand, hotels try hard to remain profitable, and have toughened the rate negotiations with buyers. Many are exploring alternative strategies to gener
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How rich visuals generate more travel bookings | Tnooz - 0 views

  • According to a recent study by Cornell University on the so-called billboard effect, almost 75% of the traffic that booked on a hotel brand website visited an OTA prior to making the purchase, and three to nine of those bookings, were directly influenced by the OTA listing. The take away: a listing on the OTAs, will generate more bookings (on your site and the OTA). Furthermore, if you have high quality, large photos, videos and/or 360-degree tours on your website and on the third party sites you will generate more booking, period.
  • Quality visuals will create a positive and lasting impression of the property that helps customers decide where to book. Even a slight increase in the percentage of bookings from rich visuals shows a significant increase on your bottom line.
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    Consumers seeking a vacation are looking for rich visual content to help them understand the value. On the website, social network, everywhere, a quality visual will provide a good representation of the property, the room, and the differentiators, and help the hotel get a better business. The reason is it could let the potential customers understand the value.Technology has made it easy for travel suppliers to create spectacular, rich content at a cost that will not break the budget.
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Stop Saying CapEx Vs. OpEx in Cloud and SaaS Models - Thinking Out Cloud - 0 views

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    Article provides discussion on beneficial reference to the idea of moving expenditures from Operating Expenses (OpEx) vs Capital Expenses (CapEx) when determining cloud vs static installations/deployments to gain economic benefit. Article discusses some of the misconceptions that cloud (IaaS, SaaS or PaaS) have a cost advantage vs static. Additionally, discussed are foundations of general accepted accounting principles (GAPP) in the explanation of OpEx and CapEx. Also expanded on the concept of "cloud requires no upfront investment" vs time value of money (TVM) model. TMV is the a concept used in accounting used in the comparison of two or more financial outcomes. Article applies this concept to values across current cloud service vendor offerings (2009). The author also provides a calculation to evaluate an Instance level cloud deployment can reach same cost as static in three-years.
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Value investors see tech stocks; coming of age - 0 views

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    Valued investors are seeking a sense of opportunity in the stock market and have found it in investing in technology firms. Many of the major and most famous names in technology are becoming a valued investment to big shot investors. The article relates back to 1999 and the 2000's, technology firms were not considered a valued investment. Today companies like Google, Cisco Systems, and Apple are yielding high profits, paying dividends, and have strong balance sheets. The author also points out the faults in investing in the wrong technology company. Examples like the Palm Pilots, Motorola Razor, and now Blackberry that are all obsolete or close to it.
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Network Solutions | Role of Computer Networking in Hospitality Industry - 1 views

  • Network inside your organization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel.
  • nization is as important as outside. Things not end there; when some guests reach your hotel you will need a network to keep track of reservation, inventory, services, and maintenance. Free Wi-Fi accessibility, guests’ connection with front desk and monitoring for safety; these things have now become the signature of modern hospitality. LAN connection for easy and safe data transfer and all other things are needed in networking for smooth running of your hotel. In hotels, computer networking play a vital role, communication between workers and staff creates a stable environment. Communication between front desk and manger office is important as in case of any unusual event. And the link of rooms with the service providers’ staff creates a healthy effect on guest’s mind when services are provided to them in no measure of time. Fire alarm or emergency alarm in case of any accident ensures the guest’s safety and also increase the rating of your hotel. The interlinked electronic systems in rooms which control all the electronic devices in room are too much helpful. The Wi-Fi accessibility now becomes an essential thing in hotels. So networking makes it possible to provide that service efficiently. Some five star hotels provide alarm bells on the table in the dining restaurants. These bell ring in the kitchen and makes it possible for the staff to attend each incoming guests at that time and avoid complaints. Here we present a complete solution to all your network problems; Network Solutions Why Network Solutions? Network Solutions is an organization with an extensive geographic stretch providing IT guides. They have worked with almost every kind of business organization and have an extensive vision of their work. They have genius IT specialists who not only show their professional aptitude during their work but also show personal interest in your business that content you mentally. They have an experience of almost all fields as they have worked with almost every genre of business you can think off from health care to education or flaunting fashion to secret secure banking systems. They know perfectly how to prove themselves as the best option available. They work with you, understand you, give respect to your needs and know how to use resources efficiently and bring up with something that does wonders your business. Some of their core networking values are: Envisage They do a lot of research work and observation, and try to sum up things. First they give a close view to your business in order to know your need of networking. They predict the average traffic you are going to have on your network. So that they can provide you with the best and never disturbing network facilities. In Hospitality industry the network traffic depends on your choice, how much you want to give ease to your business or your guests, connecting every room with the front desk or you just want to establish a connection between you workers and manager. Identification  They observe your style and know your needs. And now is the time to identify your problems and your pains. In hotels the problems you face in network in unresponsive and slow communication which creates irritation both among your guests and workers. So to save you from pain Network Solutions is there. Monitoring They monitors the WAN accessibility and the performance of the established network. Measure Fair usage policy and to monitor the traffic of net is another important thing in networking. Network Solutions has made it possible for you. Analyze Analyze the general or common pattern traffic utilization patterns and try to make it more seamless. Automation The network change and configuration are under Automation. Troubleshoot Any kind of trouble in network afterwards, network solution is there to fix it.  To ensure the quality of their  service. (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Leave a Reply Click here to cancel reply. Comment
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    Networks provide efficiency in the hospitality industry on a multitude of platforms. They are useful to the resort itself, who can connect and make reservations, check guests in, allow guests to charge food or additional items to their rooms, and provide service for any additional guest needs. For guests they can make reservations, learn about the hotel, and be connected and feel at home even away from home. More than that, networks can connect in the article posted and provide security, connecting the entire resort. For example, if there is an emergency the network can link to all rooms and set off the alarm to inform the guest.
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eMarketing Do's and Don'ts | Top Stories | Hospitality Magazine (HT) - 0 views

  • The Do's: 1. Follow the rules of spam filters and the Can Spam Act, which applies to all marketing and promotional e-mail distribution, except transactional e-mails such as confirmations or thank-you correspondence.
  • 2. Play the keyword game.
  • The Don'ts: 1. Avoid messaging without a purpose. Inundating customer mailboxes with generic and too-frequent messaging dilutes the program's value and can be interpreted as spam. Sign-ups without an explanation of the program garner little participation.
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  • 4. Tap e-marketing's immediacy. Among the benefits of e-marketing is the ability to cut the cycle time from offer to close.
  • 3. Make your customers feel special.
  • 2. Don't overwhelm.
  • 3. Don't overuse e-coupons, an easy temptation to succumb to when early campaigns boost business. Making a special offer in every e-mail trains guests to wait for the offer and diminishes the full price value of the product. Narrow e-mail coupons to a few per year and always for a particular reason, and make it time sensitive, tied to a purchase and personalized.
  • 4. Don't forget surveys.
  • Surveys can also flesh out information garnered through earlier solicitations, making for a richer database to mine for marketing uses (and avoiding appearing too intrusive at sign-up).
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    In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.
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Hotel revenue management: Strategies to boost your topline revenue - 2 views

  • The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. But only a small percentage of independent hoteliers use revenue management strategies and thus limit their revenue-generating potential
  • Key takeaways Revenue management refers to the pricing tactics you use to sell your property’s inventory to the right guests at the right time and through the right channel, to boost revenue growth. If guests feel like they are getting maximum value for their money, it’s very likely they’ll be willing to spend more. Be bookable everywhere and think of ways you can more out of each guest. Track key metrics, like occupancy rate, ADR, RevPAR and TrevPAR. Use multiple pricing strategies to get the most out of your business. Segment the market and target effectively. Put together comprehensive forecasting and budgeting plans. Remember to benchmark against your competition. Research the value of revenue management systems and pricing intelligence tools.
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    This article explains hotel revenue management and how to streamline the revenue of your property. Revenue management is the marketing and selling of your hotel products to guest. It could be the selling of rooms or additional products your hotel may offer. Every traveler wants to see the value of there dollar spent.
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E-Commerce Strategies to Drive Restaurant Biz | News | Hospitality Magazine (HT) - 1 views

  • Fortunately, new technology lets restaurants adopt some of ecommerce’s best practices. From an IT perspective, this requires four key elements:   A system to close the loop at the guest level on promotional offers. It’s not enough to have a POS discount key for “Father’s Day promo” anymore. You need to know which dad (or mom!) responded to that offer, what they bought, and who they brought in with them.   The ability (either directly or through your credit card processor) to access payment data in order to identify individual guests when they return. This data set is essential – it’s the lifeblood of ecommerce. Fortunately, the ecommerce players have pioneered safe, secure ways to get at data without compromising PCI safeguards.   A guest-centric data warehouse to store all the key data sets — check level POS data, payment data, marketing data, loyalty program data if available, reservations, online ordering, guest responses, and third party data such as Prizm or Mosaic.   An analytics layer. The requirements here go way beyond static or standardized reporting. Marketing needs to be able to cut data in an ever-changing variety of ways to identify key patterns and segments.   Marketing, in turn, must partner with IT on determining goals. What is the restaurant trying to accomplish and what can be left out? Take joint meetings with IT to look at vendors to help give a sense of what’s possible. But then let IT do their job. Next, build the business case. Moving to a data driven marketing strategy will require shifting budget from other media, or finding new budget dollars. Determine appropriate metrics and the desired payoff. Setting up high level, high visibility “report cards” is critical. For example, “Our 2015 goal is to grow the annual spend of our top three customer groups by 4%, thereby delivering $17.5M of incremental sales.” That will get the CFO’s attention and the goal is doable. Finally, design and execute the marketing plan. That will likely require a trained data and analytics expert, and/or a close partnership with a company that analyzes data 24/7. Either way, it’s important to not over-reach in the beginning. Year one is about becoming familiar with the data, drawing insights, and learning a new language—segments, deciles, annual spend, customer acquisition costs, and lifetime value. The good news is there is usually a great deal of quick wins, such as offer optimization.     Introducing data-driven marketing may seem like a daunting task, but the ability to predictably drive sales should incent even the most cautious. The benefits of bringing an early mover are huge. These restaurants will have more data to work with two to three years out. More data, gathered over a longer period of time, becomes its own competitive advantage. Just ask Amazon.
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    This article speaks to advances which allow restaurants to participate in a better form of ecommerce. Restaurants have always had trouble capturing their guests fully as most guests are in and rewards guests do not provide much detail that is usable. It is possible to gather the information required to properly target guests and encourage them to return with incentives that make sense for them.
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    With all this data available, how do restaurants sort through it all to find out what is truly useful. Deciphering all this information is time consuming, and expensive. As the amount of data we are able to collect increases, so does the need to efficiently interpret and use that data.
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    Many larger restaurant chains already do this, but not to the degree that hotels do. It would be something that would be very expensive for smaller restaurants to do, but might be a great opportunity to drive sales for large chains.
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San Diego airport's multifunctional beacon app streamlines flying - Mobile Marketer - S... - 1 views

  • A growing number of airports are realizing the value of deploying beacons to their infrastructure, particularly when it comes to minimizing hassle and stress for time-strapped travelers.
  • In 2016, there has been a step increase in the activity in the airport market around BLE beacons.
  • major airports will have to move to indoor location technologies over the next five years
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  • users will be able to receive gate and flight information, real-time updates and taxi wait times
  • it can integrate with airline companies’ and airport retailers’ own apps, infrastructure and services
  • What is great about the deployment at San Diego International Airport is that it has built in a huge range of customer utility, while also opening up the platform to third-party apps from airlines
  • “From San Diego’s point of view, it is driving its own value from the platform for internal applications that improve overall efficiency, even before a passenger has downloaded the app.”
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    Beacon-based indoor location technology is driving the future of airport consumer experiences. Mobile applications use these beacons to provide up-to-the-second information to travelers regarding everything from flight data and security checkpoint line length to taxi wait times and baggage tracking. The largest commercial value of these apps and beacons lies in the platforms' ability to integrate with third-party apps and infrastructure from airline carriers and airport retailers. While this integration could potentially drive advertisement revenue for the airports, many of the locations that have begun experimenting with these technologies report that the systems investment pays for itself in increased efficiencies in internal systems, including security checkpoints and taxi queues.
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I.T and E Commerce of Hospitality Industry - The WritePass Journal : The WritePass Journal - 0 views

  • There is a great demand for information from customers and hospitality service provider so hotel industry stared adopting computer based IT facilities to enhance its operational efficiency, control and reduce costs, and improve service quality
  • A new Internet-based procurement system which is considered flexible and user friendly has been implemented by IHG group. 
  • Problems with Micros 1)       When the systems crashes down then the checks has to be manually posted which is like duplication of work and time, there are even discrepancies sometimes and in that the company loses the revenue. 2)      If there is a crash, it needs to be done by the help of a main server computer. But if the problem prevails there is a need to contact the vendor for his service. 3)      The micros system sometimes get frozen which affect the overall performance of the server and the team.
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  • One of the key elements of this research involves the “user friendliness” of the system.
  • Technologies used at Marriott Hotel Company website Point Of Sale-Micros Property Management System-Opera Central Reservation System-Marsha SAP for accounting and Payroll Fire Panel Door locks CCTV Blue Cube -Time Clock (Employee attendance) Cetral Reservation System
  • Professionals want the latest technology at their fingertips, from fax machines to Internet services
  • The new system has enabled the IHG group for excellent quality control.  In this respect, IHG claims that they are able to obtain high quality products at low costs via the Internet.
  • Marriott’s early commitment to high-performance processing, scalable storage and business continuity made the transition to an integrated reservations/Web solution error-free.
  • Now is the time for hospitality companies to take advantage of the opportunities available in creating a new value added customized online travel shopping experience for customers.
  • This travel bot will create a custom experience that suits the particular customer needs offering a range of services including hotel rooms, restaurant tables, airline seats, and rental cars.
  • However, there is still much room for improvement in speed, reliability, and adaptation to new technologies
  • If data is managed properly, the technology can assist hoteliers and restaurateurs in projecting the lifetime value of guests, creating increased loyalty, resulting in an increase in market share. 
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    This article helps us to better understand the information systems being utilized, why they are important and what difficulties they bring about. In the Hospitality Industry, customer service is put at the top of the list of must haves. With customer service comes knowing information about your customer and without Information Technology services put in place, these expectations will never be met. Having a computer based IT is crucial because it allows the employees to work more proficiently which in turn creates a better experience for the guest. Multiple hospitality leaders have been applying fully Internet based technological systems within their organizations. IHG group has implemented an easy to use system so it is simple for every position within the hotel. For a company like IHG with over 500 hotels, it was imperative they eliminated the manual system to provide better quality control. Because of this system they can get better quality products at lower costs. Although this new system is much more user friendly, the overall cost involved is still not confirmed but this system is still predicted to have positive impacts long term. For example at Marriott Hotels, they use a company website, POS Micros, Property Management System and Central reservation system just to name a few. On top of stellar service and quick/ easy information submissions, guests are looking to have the best technology at their disposal to use. Things like computers with full internet access, printers and fax machines to make sure they can still be functional while displaced. An advanced system called MARSHA is being used as a reservation system and stores the rewards system information for Marriot guests. Micros-Opera is a popular property based system provider and has become common within the hotel industry. Vendors usually use this since it gives them the ability to connect to other vendor's applications. MICROS 9700 HMS is the most popularly used point of sale system. There are some
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Website, GDS and OTA: the right mix in distribution channel investments - Insights - 0 views

  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The Internet has made marketing more measurable and accountable with different metrics and analytics that show the contribution of marketing to the bottom line. The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • The CAC is the price a hotel pays to acquire a new customer, which can have a significant impact on RevPAR performance and asset value growth. The CLV is a prediction of the value a business will derive from its entire relationship with a customer.
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  • CAC = Marketing Campaign Costs/Total Customers Acquired
  • CLV = Gross profit from all historic purchases for an individual customer
  • f managed skillfully, the hotel’s website could yield the lowest CAC and the highest CLV as it permits the hotel to have a direct interaction with the customer which could lead to a long-term relationship.
  • Each online distribution channel plays a different role in the hotel’s marketing program:
  • The hotel website is the most critical marketing tool because it can deliver a message that is both relevant and appealing to the target customer.
  • A responsive web design provides an optimal viewing experience by adapting the website to mobile phones, desktop computers, and tablets. A responsive design is an advantage because a wide range of devices are used to make hotel reservations.
  • This could be a significant advantage for a hotel considering that mobile bookings have increased by 42% in the last two years, accounting for 25% of total bookings made in the Americas, as reported by TravelClick.
  • hotel website that contains relevant, unique, engaging, and accurate information will be able to dominate SEO.
  • Online Travel AgentsThis channel has the highest cost for hotels given the bidding process and the commission structure in place, typically amounting to 15% to 30% of revenues generated.
  • Branded hotels typically have agreements and commission structures in place with different OTAs.
  • Most OTAs feature a pay-per-click sponsor listing through a bidding process that typically ranges from $0.25 to $2.00 per click, depending on the market.
  • Each OTA uses a slightly different algorithm to position and rank hotels in the results screen. Regardless of the OTA used, hoteliers should implement the following techniques to position their hotel with the highest possible ranking:
  • The more information we know about customers, the more we will understand how to attract them to hotel properties. Hoteliers need to understand the electronic distribution environment and develop a comprehensive pricing strategy to maximize revenue and profit. Maximizing profitability can only be possible by extracting intelligence on the day-by-day activity of these channels and analyzing the possible displacements.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • Measuring the distribution channelsDemand360 is a market intelligence tool from TravelClick that provides exclusive information and in-depth reports on projected future demand for a hotel’s specific competitive set.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • the hotel website reflects and emphasizes the hotel’s image and competitive edge
  • OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel
  • the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.
  • A vanity domain name with an independent website that reflects the hotel’s unique personality can be an advantage for a branded hotel operator to include relevant information about their particular submarket and the property.
  • The advantage of this distribution channel is marketing exposure. If a hotel is incapable of filling certain days using other channels, even higher-cost OTAs would be considered a benefit.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • The GDS distribution channel remains an important part of the industry, and it can have a significant impact on the amount of commercial demand captured.
  • Data mining will help managers understand how many room nights are being booked and the typical season and day of the booking, which will in turn help them recognize how to maximize profit from these accounts and avoid displacing higher-rated demand.
  • GDS channel advertising opportunities are also available to increase the exposure of the hotel on the GDS
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    Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.
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    An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.
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5 Critical Steps for Your Software Implementation Plan - 0 views

  • You’ve likely just purchased a new software system, which is a great step in the right direction for your business. Now it’s time to get a software implementation plan in place. Proper implementation will maximize the value of your new system.Businesses that fail to define and achieve a software implementation plan have wrecked the long-term value of the new system and wasted what resources were spent on the system.
  • You’ve likely just purchased a new software system, which is a great step in the right direction for your business. Now it’s time to get a software implementation plan in place. Proper implementation will maximize the value of your new system.Businesses that fail to define and achieve a software implementation plan have wrecked the long-term value of the new system and wasted what resources were spent on the system.
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      This is the true importance of having an implementation plan.
  • Your vendor is a key stakeholder in your software implementation plan. The extent to (and cost at) which your vendor will support your implementation varies—but that doesn’t mean you shouldn’t squeeze as much assistance as possible from them.
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  • Our research shows that getting the most from your vendor and new system actually starts during the selection stage.
  • Your needs document defines the capabilities your new system needs so that you can focus on what’s most important during your selection stage.
  • Larger businesses (50+ employees) might look to adopt formal project management systems (but that’s ironic as you’d theoretically need to implement that too). Midsize businesses (11-50 employees) could likely get by with free project management tools (such as Wunderlist) to help manage and assign implementation tasks. Smaller businesses (10 or fewer employees) could always just stay organized using Google Sheets, Calendars, and other manual digital methods.
  • To determine your needs, identify how many business units will be using the new system and estimate of the total number of users. The more business units/users adopting the software, the larger you’ll want your implementation team to be.
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Best High-Tech Hotels | Digital Trends - 2 views

  • By Les Shu — April 24, 2015 7:00 PM 1 94 Subscribe Share Don't Fall Behind Stay current with a recap of today's Tech News from Digital Trends
  • Where technology is concerned, most hotels are behind the times. Sure, they offer amenities like Wi-Fi, flat-screen TVs, USB ports, and perhaps some extras like iPhone docks, but most hotel rooms don’t impress.
  • the Yobot, a robotic luggage handler that stores guests’ bags (Yotel rooms, called cabins, are small, so Yobot is useful for putting away giant suitcases). The robotic arm automatically lifts a bag to one of its available storage compartments. Yobot can even send your luggage off to the airport after you check out (via a delivery service).
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  • Besides the Yobot, Yotel features automated check-ins and check-outs (similar to airport kiosks), adjustable smart beds from Serta, and a “Technowall” with a flat-screen TV and streaming audio.
  • Hotels have gone mobile, giving you the ability to check-in and request services via a smartphone app. The James hotels in Chicago and New York have gone a step further by outfitting their properties with iBeacon sensors. With the app, James Pocket Assistant, installed, guests automatically receive notifications once they step onto the property, which could be anything from hotel information to special discounts. The app functions as a virtual concierge, too, allowing you to communicate with staff or find nearby attractions.
  • If there’s one country that isn’t afraid of robot domination, it’s Japan. Huis Ten Bosch, a European-styled theme park, is planning a hotel that’s not only high-tech, but staffed by robots. The Henn-na Hotel (translation: Strange Hotel) will feature human-like robot receptionists that converse in natural language; robots even handle bellhop and custodial duties. There will be human employees, but the company’s president told CNN that he hopes robots will eventually operate 90 percent of the property.
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    Hotels continue to implement the latest technology to enhance the guest experience. Many hotels are now experimenting with robot butlers, adjustable beds, ipads that allow guest to control all room controls. Many hotels are also using proximity marketing while on the property. Keyless entry using a smartphone, is becoming more and more common as well. There is even a hotel in Japan that wants to handle 90% of its staffing with robots.
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    I feel like every business wants to implement the latest technology, why not? People love to see new features and compare it to the latest trends. This can be either beneficial or drive people away from your business. It really depends on what type of customers you are trying to attract.
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Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
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  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
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    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
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    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
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Article: HRIS trends for 2017 - People Matters - 0 views

  •  HRIS technology trends are changing and challenging vendors to come up with next-generation solutions for employers. Valued at over $15 billion globally, the human resources technology market is one of the fastest growing segments in business IT — and it shows no signs of slowing down. With an HRIS, companies can align HR strategy with business objectives to get the most out of their workforces and adapt quickly to market changes.
  • There are a number of solutions offered by HRIS. Some of these include solutions in training, payroll, HR, compliance, succession planning, attendance tracking, risk management, recruiting, etc. The majority of quality HRIS systems include flexible designs that feature databases that are integrated with a wide range of features available. Ideally, they will also include the ability to create reports and analyze information quickly and accurately, in order to make the workforce easier to manage. It allows employees to exchange information with greater ease and without the need for paper through the provision of a single location for announcements, external web links, and company policies. This location is designed to be centralized and accessed easily from anywhere within the company, which also serves to reduce redundancy within the organization.
  • Software as a Service Explosion
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  • Establishment of Comprehensive Performance Management:
  • Widespread Use of Mobile HR Apps:
  • Increased focus on Employees:
  • Optimized Analytics and Data Use:
  • The Cloud remains in the forecast:
  • A company that takes the time to invest in a HRIS that fits their goals, objectives, mission, and values, is a company that is investing in its future and in its success. It will be necessary to customize any HRIS to the unique needs of a company so the system will remain flexible and relevant throughout the life of the company or enterprise.
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    The article introduces the trend of HRIS system in 2017. As information technology have considerably improved, its functions have heavily impacted on human resources management. Especially, it is said that the human resources technology market is one of the fastest growing segments in business IT and with an HRIS, companies can align HR strategy with business objectives to maintain the workforces and adapt the changes quickly. HRIS is integrated with training, payroll, HR, success planning, recruiting etc. and centralized, which encourages staff to access easily from anywhere within the company and reduce work redundancy. This article emphasizes that as one of the 2017 trends, mobile HR Apps will be spread out, so employees can expect to see the update via their smartphone. As the functions are centralized in one place, the data will be managed easily and it can increase focus on employees. Also, the cloud system can be applied in the HRIS, which means increased flexibility, faster updates, and decreased costs. As the HRIS features are getting various, a company should investigate an HRIS that fits their goals, objectives, mission, and values and choose the best options.
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Enhancing the passenger's digital experience through better airline e-commerc... - 0 views

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    -E-commerce options and features continue to evolve. -The first airline ticket was sold online in 1995. Soon after web check-in was introduced. -The airline industry is about selling tickets online and providing a digital experience. -Expectations of travelers and airlines constantly grow. -An important challenge is the airline keeping its online presence appealing. What is appealing to one person(s) may not be appealing to others. -Booking sites have to be simple and streamlined, but never boring or distracting. It should also have a modern look and be updated every 1-2 years. -User testing, focus groups, advanced software-engineering experiments, market segmentation and analytics investments are vital to determine if the website is fresh and appealing. -Choose usability over aesthetics. -An airline's technology partner needs to be able to customize the website to be unique and be able to refresh the site when needed. -When customers enjoy online services they create an emotional bond and are more likely to come back. -No one is anonymous in the online environment. -If a specific traveler is offered the right product at the right time, then it will increase revenue. -Airlines need to provide relevant services that fit each customer's situation. -Responsive sites are essential to adapt to different devices used. -Consider costs of maintaining a response site, the impact of having too many choices, and providing value in options rather than specifics of each item. -Increased relevancy is when it touches upon what it offers and when it offers it. -Setting trends in e-commerce will bring value to airlines around the world as well as the airline industry.
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Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
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