Southwest Will Put Content on GDSs: Business Travel News - 0 views
www.businesstravelnews.com/...hwest-Will-Put-Content-on-GDSs
Southwest GDS travel business content Travelport Amadeus
shared by cwilliamsiona on 24 Jan 20
- No Cached
-
Southwest Airlines at long last will provide content and full booking capabilities in global distribution systems via agreements with Travelport and Amadeus
-
Southwest president Tom Nealon said the GDSs are the "third leg of the stool" in Southwest's distribution strategy for business travel, the other two being direct channels and the Swabiz booking tool.
-
Southwest has rolled all those approaches and its recently revamped sales team into a newly named Southwest Business umbrella
- ...4 more annotations...
-
Southwest projects that the GDS presence will bring between $10 million and $20 million in additional revenue during the second half of 2020
-
"The shift away from our [Basic Booking Request] and the basic approach to an industry-standard GDS is important.
-
"We have a great business product, but we've been harder to do business with in terms of how you book, transact and settle," Nealon said
-
In sum, this article discusses the long awaited partnership with Southwest airlines and global distribution channels Amadeus and Travelport. In the past, there have been many debates regarding the topic of "full content" between airlines and travel intermediaries. However, according to Southwest, this agreement will bring "the highest level of participation." As Southwest continues to revamp and improve the way it competes in the global market arena, Tom Nealon, President of Southwest has stated that, "GDSs are the third leg of the stool in Southwest's distribution strategy for business travel. With its great business product, Southwest is hoping to improve the way consumers book, transact and settle by using global distribution systems. With a conservative outlook, Southwest is hoping that the newly formed partnership with Amadeus and Travelport will generate between $10-$20 million in additional revenue in the second half of 2020.
-
The article demonstrates the benefits of implementing GDS in the hospitality industry. According to the article, installing GDS will enable Southwest Airlines to improve its level of participation by allowing buyers to not only book but also to "change, change, cancel, and modify reservations" via the system. Besides, the implementation of GDS will lead to increase revenue for the company.