Using Spa Management Systems to Enhance Profitability | By Bill Healey - 1 views
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The spa industry, like all business sectors, is continually monitoring performance to ensure they"re meeting revenue and profit targets. Software tools have been available for more than a decade to assist directors in managing and enhancing the way they do business.
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Utilizing software tools, the spa is able to enhance the ways in which they interact with their guests
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Build and maintain an extensive database of information on the spa"s guests.
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I found this article to be really interesting as it explains the use of technology in spas. There are many benefits to using such systems in the spa industry. The link between PMS and the spa booking system improves relations with clients, and increases the likelihood of clients returning to a spa where they have previously felt welcomed and valued. I must admit that I am not a big fan of the 360 view of guests' profile that this technology promotes, I feel like it is an invasion of privacy of some sort. However, I understand that some guests appreciate when their preferences are met each time they visit a spa. At the end of the day, the use of spa management systems is a great way for spas to drive up the revenue and maximize their profits.