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Today's online space is more complex and more fragmented. There is a tremendous amount of growth in the mobile research and booking space, which in turn is leading to shortening booking windows.The rise in importance of the mobile channel garnered much attention at PhoCusWright. There are OTAs that are helping solve a problem hoteliers could not do on their own and there are OTAs that are maliciously attacking hotel revenue with large margins. Search-engine marketing, particularly with new parameters introduced by Google, is making it harder to promote and sell hotel rooms.

This article explains the many questions surrounding the GDS or global distribution system. More importantly, the article explains how smaller hotels can use the GDS system to their advantage. The GDS system is more commonly used by larger entities such as the airline industry, larger hotels, travel agents, etc. However this does not mean that the GDS system cannot be used for a smaller hotel. Using a GDS may be able to greatly benefit those smaller hotels.

Consumers seeking a vacation are looking for rich visual content to help them understand the value. On the website, social network, everywhere, a quality visual will provide a good representation of the property, the room, and the differentiators, and help the hotel get a better business. The reason is it could let the potential customers understand the value.Technology has made it easy for travel suppliers to create spectacular, rich content at a cost that will not break the budget.

This article brings us into a deep insight of whether pricing technology offered by OTA is reliable or not. Firstly, two views should be considered before answering this question: one, there is a conflict of interest between an OTA and a hotel property; two, what data goes into their formulas, where it comes from and is it sufficient to make reasonable pricing recommendations. The author provided deep analyses for these two main point and came to the conclusion that: being sure that you know the game rules before utilizing those free pricing intelligent tools.

This is an article about the 3 main GDS in the world and how GDS helps Travel agencies to grow more using an OTA model. It explains the importance of the GDS in the travel industry as well as the possible future for it.

There has a report about the travel agents are booking less with GDSs, the customers booking air tickets 15% less than they did in 2006 and they found they are booking tickets from the company the airline website 65% more than before. According to the research, more than 32,000 travel agencies in the US in 1998, but there are less than 10,000 travel agencies in the US today. According to this report, the article trying to find the answer about if travel agents are doing significantly fewer bookings with GDSs. Online travel agencies are very popular led by Priceline.com, Expedia, and Orbitz etc. More and more people would like to book the hotel rooms, airline ticket via the OTA. The benefit of the OTA is the customers can see the price of the different hotels or airline companies on one website rather than several websites. That can help customers save the time and money because they always can show you the lowest price. OTA make the booking easier and clear. We know how popular of the Online travel agent in these years. That's why this article trying to find it out of why the percentage of direct booking more than their booking via GDSs. Travel agents attract a lot of customers that can directly influence the number of booking with GDSs. "ASTA's survey found that American agents use GDSs to book hotel rooms 29% less today than they did in 2006 but agent reservations made on hotel websites have increased 58%". But if we change a perspective, TravelClick found that GDS room grew 5.3% in the 2013 year over year. Therefore, we can found that travel agents use of the GDS for hotel booking growing very fast than direct booking via the company website.

This article from HotelTechReport.com focuses on 8 software and tech related trends in the hospitality industry. Software as a Service (SaaS), Application Programmable Interfaces (API), Online Travel Agencies (OTA), and WiFi6 are some of the featured technologies whose impact on competition, innovation, security, and revenue growth are explored. The article begins by acknowledging that despite a great deal of technological innovation in the past decade, there is a great deal of unrealized potential when it comes to more effectively leveraging technology and data to improve efficiency, increase revenue, and remain competitive in the industry.

This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!

This article talks about the challenges of internet referral webpages that is hurting American Airlines and other big airlines.  This is an example of how this travel business is loosing profit by paying referral fees.

This article analysis the future of the GDS for airlines from both the airline company's perspective and the marketing perspective. The conflicts between airlines and GDS and the agencies is a recycling battle. It has been back and forth with the airlines withdraw from the system and ended up renewing contracts. The most recent war initiated by American airline pulled its inventory from Orbitz in December, 2010, in order to force GDS Travelport to drop the distribution cost. The two parties need each other and it is time for them to reach common ground and have mutual benefits.Delta has done something for that by adopting three second-tire OTAs. http://www.tnooz.com/2010/12/22/news/delta-cites-apple-experience-exits-cheapoair-bookit-com-onetravel/ But those are the short-term issues. In the long term is that " airlines' long-term strategy to advance distribution from fare- and schedule-led selling to merchandising. " The article also give a marketing perspective. It shows the intention of American Airline to build a system that link directly to the airline that don`t have to obey the searching rules of the agency. It also listed nine unanswered questions and wild cards, which indicates the risk of this strategic shift.

"Recent global data released by TravelClick projects 2015 to be a record year for bookings through global distribution systems, the channel used when guests book through traditional travel agents. TravelClick is projecting 62 million bookings through GDSes in 2015, which is up from 61 million in 2014 and 42 million during the depths of the recession in 2009. According to the data, a total of $12 billion in revenue was booked across all channels in the second quarter in the top 50 global markets, encompassing 69 million roomnights. GDS bookings covered 16.3% of those bookings. The highest portion of bookings came through direct bookings (36.9%), followed by Web bookings (22.5%). Central reservations system bookings (12.8%) and OTA bookings (10.2%) represent the remaining portion. GDS bookings have managed to hold their share of transient bookings through the past two years, staying steady at 19.1% during the second quarter of each year. The total revenue from transient bookings in the top 50 markets during the second quarter grew year over year from $11.5 billion in 2014 to $11.8 billion this year. " This article elaborates the rise in current and predicted bookings by GDS systems in the Hospitality industry. Over 12 billion dollars in revenue has been recorded thanks to the rise of GDS systems. This revenue has managed to hold on to a steady rise since over the last 5 years. If projections are correct, revenue in top markets will only grow larger.

This article talks about some of the key digital marketing trends that hotels should implement in order to stay relevant. OTAs continue to dominate the market offering competitive pricing. Hotels need to ensure rate parity is in play and that they are setting themselves apart from the OTAs. Social search optimization and social media marketing are becoming more important in today's society. Hotels need to ensure their posts are social search optimized in order to have better placement in Google searches. They can also choose to advertise through social media platforms. This article also states that mobile optimization is more than just a trend. Travelers are increasingly using their mobile devices to play trips including booking hotels. Hotels need to make sure their websites are optimized so guests can easily make reservations. This article also recommends that hotels feature special offers for those guests who book using a mobile device. This is key for setting themselves apart from OTAs. Video marketing is the final trend discussed in this article. Creating videos is a great way to stay relevant and also connect with guests. Having videos on your website also helps your social search optimization because guests will typically spend more time on the site, which ultimately improves your ratings.

In 2016, hospitality marketing MUST include e-marketing in order to stay relevant. E-marketing methods should take into account social media marketing, as well as mobile compatibility and videography to increase traffic to your sites.

The contention between these OTA's and Google is a bit confusing and requires further research, but I think what is essentially at hand is severe competition. Google Flight has implications to cross over into OTA territory, which puts GDS's in a difficult position: support the OTA's or enter another profitable partnership with Google. Amadeus seems to be backtracking on its stance regarding new Google Flight Search, originally implying forming a partnership with Google, and now stating it is taking the sides of "anti-Googlers Expedia and TripAdvisor.

The article states that future Revenue Managers must be very tenacious in balancing the power of technology and managing the data process. With the advances of technology, social networking, e-commerce, online travel agencies, and mobile technology e-business have a great impact in our industry. Mourier claims "Already schooled in the way in which mobile has radically altered the air travel booking and in-flight entertainment experience, hotels guests are using everything from social media to online travel agents, (OTAs) to seek out and locate the best value." With the influence of social media, e-commerce, and travel review sites such as tripadvisor, Revenue Managers have to consider the impact those have in their businesses. Revenue managers need to understand what drives potential customers to stay in their hotels. The future Revenue Manager should possesses technological skills, understand the global market conditions, advances in technology, being cost effective, understand the importance of overall package deals and incentives, familiarize himself with the great impact of social media and advances in technology. "What's the cost-benefit analysis of launching a mobile-enabled web page versus an app and is having both redundant? Admittedly, there's no single answer to these questions and no one size fits all so the sooner RMs and hotel executives begin this conversation, the better," and have great leadership skills. It is really important that hotel managers understand that in todays' world technology can be a competitive advantage of their hotels if the use it adequately.

Your description of the article is very enlightening. Revenue managers really need to step up their game if their hotels are to remain in the running. This places a lot of pressure on them, but I like how you addressed their meeting with hotel executives. Perhaps the need for review of e-commerce and social media along with travel review sites will create a new position within the organization, it seems like too much for one RM.

Mark Starkov, President & CEO at HEBS Global provides advice as to how to understand and optimize several tools hotels use for bookings. We live in a world where mobile connectivity is on the rise with no fall in sight. More and more people are spending more time and money on and through these devices, and it is something that our travel and hospitality industries are booming from. In 2014, nearly 40% of web visitors and page views were credited to non-desktop computers. In terms of hotels, these devices can also account for over 20% of bookings and 17% of sleeping room nights. Between 2013 and 2014, hotel revenue generated via tablets more than doubled and booked over 77% more room nights than non-"pure" devices. These stats alone should have all hoteliers seeing opportunity. The world of e-commerce is allowing hoteliers and other travel companies to open up many revenue streams. Between DGS, OTAs, and CRM, we are able to reach a much wider audience and bring in an exponentially larger amount of business. These tools do not work for free, as there are often commissions or subscription fees these companies are compensated for. As valuable as these third-party tools are, it is equally important to invest in your direct-booking outlet. Booking direct business keeps the most money in your pocket. Not only will you get optimum rates, you will also save on commissions, referral fees, etc. Just imagine not having to pay a third-party commission of 10% of a $100,000 dollar piece of business. That's 10 thousand saved. Sometimes, when large corporate events are booked, there can be two referral services involved, resulting in 15% commission payout. In terms of direct vs. third-party business, a hotel could not survive on only one.

This explores how the OTA Expedia is bypassing the rules of the rates they are given by hotels to show unauthorized prices and thus affecting how the customers shop for rooms in the future. Customers will see these lower rates, which are only meant to be sold as part of a larger package, then compare them to the hotels site, which of course will be higher and in the future disregard the direct buy from the hotel, not knowing that the rates they were given should have never been available without a package which includes airfare and car rental.

This article discusses how OTA's are stealing and breaking the control of communication with hotel guests. OTA's are an incredibly important channel t attract many guests to hotels as bookings through them are increasing at a steady rate. Last year, was the first year in which OTA hotel bookings exceeded direct bookings in the US compared to 2011 when 4.3 were booked for every indirect booking. Guests often book through the same channel they have booked on before; which are tying them to OTA's. In an attempt to maintain control of all communication between guests, most OTA's do not provide hotels with any guest information. To combat, this increasing problem it is increasingly important for hotels operators to retrieve and store as much guest information as possible. Hotels can then use this the contact information to send guests personalized message and tracking their stay personalization. Hotels that are successful at this can potential break the habit of most guests who book through OTA's.

OYO Hotels & Homes was a young hotel startup in 2013. Now it holds 44,000 locations and over 1.2 million in rooms. Sabre Corporation is one of the leaders in technology and software that powers the global travel industry. Sabre's SynXis increases efficiency by delivering rates and inventory to all major GDS systems and OTAs directly to partners. OYO Hotel & Homes connected its first group of hotels to Sabre's SynXis. This partnership with Sabre has given OYO the global tools to reach a global market. The platform has given them the power to book through Sabre's own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators.

In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.

This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.