Skip to main content

Home/ Hospitality Technology/ Group items tagged OTAs

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
anaslip

New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the in... - 0 views

www.traveldailymedia.com/ndc-in-air-travel

hospitality industry airlines business

shared by anaslip on 15 Sep 19 - No Cached
  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
  • ...9 more annotations...
  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
  • ayenkiah on 15 Sep 19
     
    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
  • anaslip on 07 Jun 20
     
    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
jfuen093

7 Most-Popular Hotel Management Software for Small Hotels - 3 views

blog.capterra.com/ions-for-small-hotels-compared

small hotels hotel management software Tech solution

shared by jfuen093 on 13 Jan 18 - No Cached
  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience. For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • 11 most popular hotel management software
  • Easy-to-use interface Customizable availability calendar Personalized guest, company, and travel agent profiles that can be exported into marketing campaigns Data encryption on secure servers, and the ability to restrict user privileges
  • ...8 more annotations...
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • you’re wasting time and money—
  • you’re wasting time and money
  • you’re wasting time and money
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run tours as well and need a feature for managing that aspect of your business.
  • For smaller hotels, you may think you’re getting more bang for your buck with a solution designed for enterprise hotels, but in reality you might need some tailoring. You may be paying for a bunch of extra features you’ll never use, or perhaps you run t
  • Cloudbeds serves as an all-in-one hotel management system that can also connect your property to hundreds of channels (such as Booking.com and Orbitz) with real-time, two-way integration
  • Rate management to maximize revenue through seasonal rates Mobile application to receive reports on smartphone/tablet Event management Self-service check-in kiosk
  • amberarias on 13 Jan 18
     
    Capterra is a webiste that offers the proper research for businesses to look for a software that works best for them. The article discusses the most popular software solutions that works best for small hotels. The list of the software's discussed already included what reviewers loved, their advice for improvement, and cost. This is a great article for small hotels to look at because it is an easier way for them to select a software that suits them best.
  • ...4 more comments...
  • sliu043 on 16 Jan 18
     
    For any hotel, it's important to find the right operating software. Especially for small hotels, choosing a well-designed software is able to save more money and time. In this article, the author has introduced 11 most popular hotel management software specially for small hotels, including Cloudbeds, eZee Frontdesk, Frontdesk Anywhere, Hotelogix PMS, Maestro PMS, MSI CloudPM, OPERA Property Management System(PMS), RDPWin, Rezlynx PMS, roomMaster, SkyTouch Hotel OS.
  • berkley7 on 13 Jun 18
     
    The following article reviews the 11 most popular PMS systems that are used within the lodging industry. The importance of choosing the right system for your property is vital and should be taken seriously when comparing the different features offered, etc. I found the article to be very helpful in the fact that it goes into detail analyzing the different systems and highlighting what each have to offer. Depending on the size of your property, facilities, and even location are just a few factors that truly depict which system is best for you. Comparing cloud based systems to dashboards is also something to consider and can drastically change the overall functions of your property based from the system that is used.
  • zxu009 on 23 Apr 19
     
    This article is about the new software technology ad uts benefits in the hospitality industry
  • natyangel on 10 Oct 19
     
    This article discusses the 7 different PMS systems that would benefit each hotel style in the hospitality industry. It's important for hotels to find the right PMS system so they do not waste time and money. Cloudbeds serves as an all-in-one PMS system, it connects your property to hundreds of channels with two-way integration. It allows guests to make direct reservations through their desktop or mobile device. eZee Frontdesk serves to help with rate management to maximize revenue, mobile access to reports, event management, and self-service check-in. This PMS system is mainly used at boutique hotels, hostels/lodges, resorts, and small hotels in 140 countries. Frontdesk Anywhere serves to create personalized guest, company, and travel agent profiles that can be exported for marketing campaigns, data encryption on secure servers, and the ability to restrict user privileges. Hotelogix PMS serves as a multi-device booking engine for third-party integrations with OTAs. This system is mainly used by small to midsize hotels and is used by more than 10,000 properties worldwide. Maestro PMS serves its purpose by helping small properties. Maestro is designed for the cloud, and brings 20 different modules under one umbrella, including reservations, front desk, sales, space and club management, and dining POS. Maestro aims to simplify things, enabling hotel managers to run everything from one dashboard. MSI CloudPM serves to keep costs down by bypassing the purchase of additional hardware. It provides an Automatic backup and optional on-site backup. Lastly, OPERA PMS system serves to help big corporations, as well as independent hotels with profile management, housekeeping management, accommodation management, and much more. These PMS systems all are beneficial to understand them to learn what PMS system fits best for your business instead of going into the hospitality industry blind.
  • leonfai on 26 Jul 20
     
    These are the most popular software that are used by small hotels specifically
  • jfuen093 on 25 Aug 20
     
    Smaller hotels run with tighter profit margins. This article discusses the 7 top softwares that are available to a small hotel that have many features i.e. front desk, bookings, food and beverage - all in one software application.
ghoafat

Exploring new opportunities on the web for hotels | PhocusWire - 0 views

www.phocuswire.com/tunities-on-the-web-for-hotels

shared by ghoafat on 26 May 20 - No Cached
  • e(Facebook)commerce
  • s more consumers spend time on the Internet, the emergence of social networks is making a significant impact on the hospitality industry and commerce.
  • becoming an e-commerce portal.
  • ...6 more annotations...
  • The hospitality industry is joining others by using Facebook as a sales and marketing tool to reach potential clients by designing booking engines within Facebook.
  • hese booking engines launch from a hotel’s Facebook page, and allow users to view the property, pricing, and book a reservation
  • many retailers have designed and engineered mobile apps that allow consumers to view and purchase products on smartphones, much like they would if they were on a PC.
  • Optimizing a hotel’s website to be a mobile booking engine accommodates the traveler and gives the hotel another channel to reach the customer.
  • Currently, 1.5 to 2% of hotel bookings originate from mobile sources
  • Without an optimized CRS that can handle implementing and utilizing mobile apps, Facebook booking engines, inbound calls, reservations from the hotel’s site and reservations from OTAs the reservation strategy would be fragmented and opportunities for increased revenue missed.
  • ghoafat on 26 May 20
     
    This article is interesting because it talks about how the hospitality industry and e-commerce have merged. Technology is continuously evolving nowadays and hotels need to keep up with new ways to reach more customers. They are now using e-Facebook commerce to market themselves. With the ever increasing usage of smartphones, the hotel industry has developed mobile apps for customers to do business through there. These strategies are both very effective and time efficient.
tredunbar

Global Distribution Systems Support Travel Agent Community | Travel Technology - 0 views

www.traveltech.org/support-travel-agent-community

GDS

shared by tredunbar on 05 Oct 20 - No Cached
  • highly essential technology backbone of the travel industry, GDS companies such as Sabre, Amadeus and Travelport play a central role in facilitating the technology used by travel advisors and agents
  • GDS members collectively help board almost 2.5 billion passengers every year and partner with almost 1.5 million hotel properties
  • this maximizes the value proposition for travel agents through better customer service, more competitive pricing and greater efficiencies to better manage travel and serve their customers
  • tredunbar on 05 Oct 20
     
    This article serves to highlight the usefulness of Global Distribution Systems and their importance to the industry. GDS have evolved over the years to become a technological powerhouse that facilitates flights for nearly 2.5 billion people a day and collaborates with close to 1.5 million hotels locations. The central role of GDSs in today's environment is to assist not just OTAs but also traditional travel agents by being more efficient while simultaneously providing competitive pricing and better traveler interactions.
nashalsiddiqi

Future of Global Distribution System and Travel Agencies - 1 views

www.hotelsimply.com/ibution-system-travel-agencies

distribution agencies technology Tech travel hospitality

shared by nashalsiddiqi on 08 Sep 21 - No Cached
  • the future of GDS and travel agencies. It will be like dinosaurs using new techniques for basic altercation which is related to their expenses
  • GDS provides a digital marketplace that brings together buyers and sellers to allow for the smooth processing of travel transactions and technical standards to simplify sales of all types of travel interim products and services at all stop in the travel course.
  • GDS provides a digital marketplace that brings together buyers and sellers to allow for the smooth processing of travel transactions and technical standards to simplify sales of all types of travel interim products and services at all stop in the travel course.
  • ...1 more annotation...
  • tter exposure of the property GDS would not be cheap at begining stage
  • nashalsiddiqi on 08 Sep 21
     
    The article discuss the relationship between global distribuition system and travel agencies, it also focuses on why OTAs are still using GDS as the first point of contact in the business. also discusses couple of statistics on how growth in the need of GDS have decreased through the last ten years.
teresastas

5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views

www.forbes.com/...d-a-travel-agentmore-than-ever

shared by teresastas on 09 Sep 21 - No Cached
  • The major search sites routinely leave out flights (lots of them) and even entire airlines. A lot of the flights they do show are ones you don’t want, starting with “basic economy” fares that hit you with tons of restrictions and fees, so the price you see isn’t the one you end up paying, along with connections way too short or way too long, ones that no responsible travel agent would let you book.
    • teresastas
      teresastas on 09 Sep 21
       
      This is a very good point that is often overlooked. Southwest Airlines is one of those who do not publish their fairs on most of these OTA searches.
  • The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
  • “They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”; “They’re true experts” and “They don’t usually cost extra.”
    • teresastas
      teresastas on 09 Sep 21
       
      I think that the general public believe that TA's cost extra to use. For the most part that isn't true...unless it's a cooperate travel.
  • ...15 more annotations...
  • Travel agents are a thing of the past - they primarily booked tickets and beds. Travel advisors have taken on a much more complex role - part psychologist, life coach, executive producer, concierge, fixer, dream maker, and ‘Blink Blink’ genie, with the multitude of services that they provide.
  • Anything that causes cancelled flights (or cruises, etc.) means hassles, but the people who get through this process the most smoothly and the ones who get rebooked first and get the few available seats out of Dodge are usually the ones who used a travel agent. It’s that simple. First off, you actually have someone to call, versus long lines at banks of airport phones masquerading as “help desks.” But good agencies are constantly monitoring their clients’ flights and they usually know about your problem before you do - and often have a resolution before you even call them.
    • teresastas
      teresastas on 09 Sep 21
       
      They make a good point about having someone to call.
  • Expertise: No one knows everything about travel, no matter how deeply they are involved in the industry.
    • teresastas
      teresastas on 09 Sep 21
       
      Reason #2: Expertise
  • Emergencies: This is the one most applicable to the average occasional travel.
    • teresastas
      teresastas on 09 Sep 21
       
      Reason #2: Expertise
  • It is important to remember that these advantages are not just for luxury travelers. Good travel advisors do not just know what the best hotel is, they know what the best hotel is for you and your budget and can help you find the right fit.
  • Connections: Whether you are trying to book space at a coveted 8-villa safari lodge in Africa or get a room in a top Paris hotel during Fashion Week, most hoteliers keep emergency inventory and guess who gets it? The travel advisors they have known for years who book a lot of guests and send them a lot of business.
    • teresastas
      teresastas on 09 Sep 21
       
      Reason #3: Connections
  • “Travel advisors provide our clients with access: access to people, places, and experiences that could never be replicated, much less imagined. A great travel advisor has invested time and relationships in creating their ‘black book’ of contacts and relationships, so that when their clients travel, they are treated as a VIPs, not just a credit card number.” In my experience, everyone likes being treated like a VIP.
    • teresastas
      teresastas on 09 Sep 21
       
      I think this lends itself to who your travel agent is and what they are most experienced in. I couldn't agree that all travel agents are going to give their clients VIP experiences.
  • “Information overload, thousands of new hotels on the scene, all sorts of new cruise ships, passport and visa issues, weather, transit strikes, political unrest, natural disasters, travel insurance, travel providers going out of business, it’s never ending. How does one navigate all of this? To avoid the travel landmines that lay in front of you, you need to get a great travel advisor!
  • Extras: When you get more than you expected for the same price, that’s a great deal, and with travel advisors this happens all the time.
    • teresastas
      teresastas on 13 Sep 21
       
      Reason #4: Extras
  • “The millennial generation specifically may have seen their parents use a travel advisor, but don’t feel like they need one - until they are deep in the spiral of research. By shifting gears to planning with an expert, they feel liberated from the immense pressure of choosing the ‘best’ resort - because we’re cutting through the noise of all the conflicting opinions they’re seeing online.
    • teresastas
      teresastas on 13 Sep 21
       
      This is a great point. I know first hand that when booking an actual vacation it can be so much easier to have an expert weed out the options they know won't work for you.
  • Air: If you are trying to buy the cheapest round-trip economy ticket from New York to Dallas, even the best advisors probably can’t get it for less than you can buy it online, though you still have to deal with all the pitfalls of the online travel sites and you will lose the safety net advisors provide when things go wrong. But in a couple of other cases, buying your air through an agent can actually save you money, or miles, or both.
    • teresastas
      teresastas on 13 Sep 21
       
      Reason 5: Air Fare You will usually be able to find the cheapest economy online but there are times when a travel agent might be able to save you fees on airlines.
  • It just doesn’t seem possible, but it is, real tickets, same airline, better seats, less money. I don’t know how they do it, and frankly I don’t care, but if you know who to call this happens all the time (if you are not a client of SmartFlyer booking your vacation or business trip, they will charge you a fee to do the legwork and find you great deals on premium and mileage tickets, but in almost every case I’ve seen, it still saves you money).
    • teresastas
      teresastas on 13 Sep 21
       
      This is a great travel tip!
  • Better Trips! At the end of the day this is the bottom line, the big win you get with a good travel advisor. They know more than you do, they are better connected, they have access to benefits you can’t get yourself, and they can match and often beat any prices you find. They plan a better trip and then provide a safety net.
    • teresastas
      teresastas on 13 Sep 21
       
      Reason number 6: Better Trips Your trip is better all around when you use a good travel advisor!
  • Travel advisors take the overwhelming amount of information out there and distill it into the key points that apply to you - the best hotel/destination/tour for your interests, your budget, and your time frame.
  • 5 Reasons Why You Need A Travel Agent - More Than Ever
    • teresastas
      teresastas on 13 Sep 21
       
      We have been discussing a lot about the role of GDS's and OTA's it has become clear that the role of the traditional travel agent has evolved. The question of what is the role of a travel agent and why should we still use them has come up a lot and this article breaks down the answer giving 5 reasons why we still need travel agents. The reasons are listed as emergencies, expertise, connections, airfare and extras. All of these reason collectively make a better trip all around. After reading this it makes me want to book my next vacation through a travel agent!
amajo017

What is a hotel global distribution system (GDS)? (+3 types) - 0 views

www.cloudbeds.com/...hotel-gds

hotel hospitality tech travel mobile business software technology

shared by amajo017 on 08 Jul 22 - No Cached
  • A hotel GDS gives your hotel access and visibility to thousands of travel agents and corporate bookers
  • A global distribution system can integrate with your Property Management System (PMS)
  • As part of a GDS hotel booking system, your hotel will be exposed to a more targeted, professional travel community that alternative property types don’t have access to.
  • ...14 more annotations...
  • First, you should know that GDS services are only available for authorized users who are licensed and registered and not accessible for use by the general public.
  • For the widest visibility and revenue-earning potential, consider connecting your PMS to a GDS distribution platform that will allow you to connect to several big-name hotel GDS providers and manage your account on one system.
  • In terms of hotel GDS providers, there are three main giants that dominate the market:
  • Cloudbeds’ simple solution connects you to a system that connects to the big three GDSs mentioned above, allowing you to manage all your GDS accounts from one platform.
  • Still, GDSs also have the power and functionality to send their inventory to OTAs.
  • A global distribution system (GDS) is one of the best ways for hoteliers to promote their hotel in the global corporate travel market. It’s a critical component of a well-rounded distribution strategy and helps hotel management increase occupancy within the lucrative corporate travel segment.
  • A global distribution system is an online system that delivers real-time hotel, airline, train, and car rental inventory, room rates, discounts, and more to travel agents and other businesses.
  • As part of a GDS hotel booking system, your property will be exposed to a more targeted,
  • GDS hotel booking system allows companies, such as travel agencies and corporate bookers, to book travel on behalf of others.
  • Public rates are visible and bookable to all agencies in a GDS and are subject to commissions paid to the booking agency. Common public rates are the Best Available Rate (BAR), Corporate (COR), and Government (GOV). Negotiated rates are only visible to companies with which you have a special agreement. The authorized agencies that can book these rates must enter an agreed-upon GDS hotel code called a Rate Access Code. Since negotiated rates are based on net rates, they are not subject to commissions.
  • Amadeus has been connecting travel providers to travel sellers since 1987. They serve over 770,000 hotels in 190+ countries worldwide and have a global team of 19,000 employees. Aside from hotels, Amadeus also services airlines, airport operators, rail operators, ground handlers, car rental companies & transfer providers, insurance provider groups, and cruise lines & ferries
    • amajo017
      amajo017 on 09 Jul 23
       
      This is the one my work uses!
  • Sabre has been part of the birth of airline automation since the 1960s. Today, they have almost 400,000 travel agents in their global travel marketplace. Their technology products include travel-focused mobile apps, check-in kiosks, airline and hotel reservation networks, ticket agent terminals, aircraft & crew scheduling systems, revenue management solutions, and more.
  • (Galileo, Worldspan, Apollo) – With origins leading back to 1971, Travelport encompasses the Galileo, Worldspan, and Apollo GDS systems. Their worldwide travel retail platform services travel agencies and suppliers with distribution, technology, and payment solutions, among others. They have partnerships with hotel chains and boutique hotels to develop targeted promotions and flexible rate models to gain greater visibility in their markets. 
  • The GDS system will likely evolve in the coming years rather than become obsolete, so it’s worthwhile connecting to one if you want to attract more business travelers and make gains in the corporate travel industry.
  • tvill22 on 08 Jul 22
     
    This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.
  • amajo017 on 09 Jul 23
     
    This article describes the different types of GDS programs that hotels might use. The one my hotel uses is in here as well! It outlines why they are important, how they are used, and the massive reach that they have. Most companies use GDS to streamline their efficiency so it is interesting to read why it is so effective.
armanyleblanc767

The difference between CRS and GDS in the hotel industr... | Mews Blog - 0 views

www.mews.com/...difference-between-crs-and-gds

hospitality software tech hotel

shared by armanyleblanc767 on 11 Jul 22 - No Cached
  • The primary function of a GDS is to assist travel agents who are looking for hotels that satisfy certain criteria
  • This technology gives travel professionals a common point of entry to access real-time data about travel reservations.
  • central reservation system, or CRS, is designed for the hospitality sector – and in particular for hotel operations – to manage room availability and rates.
  • ...13 more annotations...
  • Amadeus accounts for roughly forty percent of travel bookings, making it the world's biggest reservation system.
  • Sabre accounts for roughly thirty-five percent of travel bookings, making it the world's second-biggest reservation system.
  • , it is still commonly used by business travel agents to book hotel arrangements.
  • a GDS can link your hotel to business travel planners and travel agent networks. A CRS can connect you to these partners as well, but also to customers themselves through your booking engine,
  • metasearch websites and OTAs. 
  • Undoubtedly, with this technology, you can connect with more distribution channels, streamline your reservations department, sell more rooms and increase your bottom line.
  • a CRS can integrate with on-property systems like your revenue management system and generate reports automatically.
  • a CRS streamlines your booking processes by storing all your reservations in one location
  • These business-to-business systems are used by organisations to keep abreast of information about travel arrangements, like hotel room availability. This allows customers to make bookings on demand
  • Whenever rates are adjusted or bookings are made, the CRS updates your hotel’s rates and availability on each channel appropriately
  • If you use a CRS, your hotel will be more visible on lots of distribution channels. This offers a greater likelihood of increased occupancy and revenue. 
  • without a CRS, you would spend ages updating availability, inputting rates and recording new bookings.
  • A CRS promotes your establishment to a wider market, without you having to do any extra work
  • angelacolas9 on 11 Jul 22
     
    In this article, the difference between CRS and GDS in the hotel industry. These two systems may be similar but cater to different business and different markets.
  • armanyleblanc767 on 30 Jan 23
     
    This article talks about the differences between CRS and GDS, their similarities, and how they both help hotels gain exposure. GDS help inform travel agencies and other organizations about travel arrangements like hotel room availability and flight schedules and prices whereas CRS is designed specifically for the hospitality to manage room availability and rates. According to the article, although these systems are both helpful, it seems more valuable to have both, as CRS in combination. With GDS will help to promote establishments to a greater market through various booking platforms.
anonymous

How the Cloud is Changing the Hospitality Industry | Virtasant - 0 views

www.virtasant.com/...nging-the-hospitality-industry

cloud changing hospitality hotel

shared by anonymous on 04 Jul 22 - No Cached
  • With the hospitality sector bound to expand now that vaccinations are available, the travel industry has taken advantage of cloud apps to welcome the influx of travelers who will be worried about health and safety.
  • Hotels are likely to go fully contactless. They’re already beginning to depend on cloud apps for contactless check-ins and check-outs
  • Marriott International recently announced the debut of its contactless arrival kiosk pilot program. As part of their Commitment to Clean Initiative—an industry-wide project spearheaded by the American Hotel & Lodging Association—hotel guests will experience a fully contactless experience for safety reasons.
  • ...6 more annotations...
  • A recent report from the Travel Technology Association said that 65% of travelers say they only feel safe staying at accommodations that have the latest technology
  • Many hotel operators have already taken the next step, using cloud apps to support check-in, housekeeping, sales, distribution, and data warehousing. Cloud technology avoids the upheaval often associated with IT replacement; it also eliminates the cost of upgrades
  • But how can independent hotels keep up with this massive upgrade system run by hotel chains? Some are partnering with these hotels like Magnuson Hotels in the UK with its Magnuson Cloud platform.
  • “Our view is that today, technology is the hospitality engine room and a key differentiator toward profitability for hotel owners.
  • “the Covid economy.”
  • “With our new platform, we can integrate with new business segments and offset high OTA commissions through an alternative suite of channels to drive a 52-week foundation of predictable revenue for any hotel.”
  • anonymous on 04 Jul 22
     
    In the emerging "post-COVID-19 economy" hoteliers are having to make serious changes to current operations in order to make guests feel safe to travel again. The biggest tool in this is the reliance on cloud computing for a more contactless hotel experience. Hotels are now working directly with cloud computing companies to create seamless apps for the best hotel stay experience.
jordanskj

The Impact of AI on the Hotel Industry - 2 views

www.hospitalitynet.org/...4108343.html

Technology hospitality Hotel software tech business Travel

shared by jordanskj on 30 Mar 22 - No Cached
  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
  • ...23 more annotations...
  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • make informed suggestions from the travel/concierge desk
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  • sarahcarniglia on 30 Mar 22
     
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
  • ...1 more comment...
  • djohn304 on 15 Sep 22
     
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  • djohn304 on 15 Sep 22
     
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  • jordanskj on 19 Sep 22
     
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957

hospitality Digital Marketing

shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Mobile Booking
  • Influencer Marketing
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • partnering up with industry influencers to promote
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
« First ‹ Previous 121 - 131 of 131
Showing 20▼ items per page