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Web based system to create any type of event and be able to book and organize any amenity needed for the event. Complete customization of event can be done and all legal and binging documents can be added in order to be followed and agreeded on.

This article talks about the 5 technologies hotels should be investing into for 2020 in order to stay competitive. The technologies are website simplicity, upselling tech to boost profitability, secure payment systems to increase consumer confidence & credibility, self service and automated check-in, and an omni platform which centralises operations.

Hotels are taking new major steps into tech integration as more and more developments are constantly being requested by guest and made by property owners. These I.T investments can help these properties majorly and help increase guest satisfaction. One advantage that many companies can use is it up selling aspect to help push sales. Investing in secure payment options helps with data security and gives the hotel credibility.

-Website simplicity -Upselling technology to boost profitability -Secure payment systems to increase consumer confidence and credibility -Self service and automated check in -An omni platform which centralizes operations -In a 2,000 people study, a quarter of people take into high consideration the quality and detail of a hotel's website before making a direct booking online. -Website simplicity acquires traffic, increases conversion rates and drives more people to book direct. -Upselling can happen subsequently through nudge marketing via emails, push notifications of even on arrival at the hotel. -Investment in secure payment gateways protects the data of hotel guests and the hotels credibility. -Also checks in advance whether the credit card exists and is covered which could reduce chargebacks. -In a survey of 2,654 consumers, 78% of respondents said they would like to see self-service kiosks more widely available for check in. -Self check in is faster service, more privacy, and waiting time/lines are much shorter. -Omni channel platforms enable you to centralize operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.

This article focuses on the important drivers that hotels can employ to seal the deal with online booking. Hotels should consistently update their websites with links to their social media, guest testimonials and high quality photos while also making it easy to book a room. It is also suggested that websites be mobile friendly, easy to navigate and secure in processing financial transactions. Prominently featuring contact information along with a way to collect email information, ensures that the property can reach out to the guest and vice versa. A hotel can seal a booking transaction with a call to action by using techniques such as urgency and scarcity as persuasion points.

There is a lot of talk within the travel industry about the future of travel distribution. Some argue that direct bookings from airlines are the new future, while others are arguing that the continued use of GDSs still remain essential to travel distribution. ASTA and Travel Weekly conducted a survey of travel agencies to get their take on GDSs. Although the use of GDSs continues to shrink, the declining rate of use has been slowing down. In 2010, the rate was 76% and in 2011 the rate was 75%. In 2012, surveys found that 72% of agencies surveyed were still using a GDS. ASTA predicts that the rate of decline will eventually stop because no other method of booking flights beats the GDS System. Agencies surveyed said that they continue to use GDSs because of the speed, and the ability to easily compare airlines and hotels. Airline bookings continue to be the main reason for the success of GDSs, with 90% of air bookings made through the GDS. 95% of car rentals are made through a GDS, and 50% of hotel bookings are done through GDS. GDS systems continue to drive competition, and make it easier for agencies to negotiate with suppliers. Agencies also continue to receive incentives from GDSs as long as they use a GDS. I believe that as long as travel agencies stay in business and are continuing to turn a profit then the GDSs are safe. Travel agencies are not likely to switch to a new system if the easily accessible, and easily manageable system is still GDS. If travel agencies begin to become less popular, then GDSs may see a rapid decline in the use of the system.

This news tells us that the hotel management corporation upgrades online booking system. Oriens Travel & Hotel Management Corp., is an International Boutique Hotel Brand Operator operating hotels world-wide. On September 6th, it announced they had completed to upgrade its Online Booking System. As all we know, online booking system is an easy to use, web-based internet reservation system used internationally by a diverse range of accommodation providers. The upgrades included payment gateways for processing credit cards, PayPal payment solutions, Google Payment Solution, 128bit security encryption, and a more user-friendly backend platform being used by hotel revenue managers on a daily basis. What's more, the mobile App is being integrated into the system. These upgrades will make the booking progress more seamless and easier.

This article discusses the development of new electronic distribution channels for hotel suppliers and consumers to use. There has recently been an emergence of new search engines such as roomkey.com and room77.com that offer a different booking experience than the more established Expedia.com or Orbitz. Roomkey.com is offering a search for high quality hotels with price transparency and links to direct booking on the hotels website. www.roomkey.com Room77 is interesting because it shows the rates of many other OTA websites, all the standards plus some less common sites. You can choose what OTA site you want to book from. The highlight is that room77.com offers floor plans of hotels where you can see the view from multiple rooms and even how far the closest elevator is. www.room77.com Another important emerging channel is mobile phone applications that are geared toward last minute travelers. These channels typically offer a limited inventory at up to a 30% discount. The discount group is yet another new development in distribution channels. Websites such as Tingo.com offer an automatic refund if the price drops after you book your reservation. www.tingo.com Social media also has to be considered. Online reviews can have a tremendous impact on future bookings and hotels have to take this into consideration.

Great help for my Strategic Management Class! Thank you...I wish though, there would be more numbers...But thanks anyway

Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.

According to this article, there is a common misconception that Travel Agents always book through GDS's and that they are the reason for increase in GDS bookings. This is false. As years pass, Travel Agents are losing their value over the online world that now consumes everyone's time. According to the article, in 1995 there were approximately 35,000 accredited travel agencies and last reported, in 2015, that number dropped to 12,780! I personally thought that Travel Agents were the main reason for the grand majority of these GDS bookings, but in the article they mention a fair point - Travel Agents have access to GDS, but if rates are lower elsewhere, they will not book through the GDS. It is important for a hotel property to track what rates they are showing on all channels.

This is one of the topics that has greatly affected the hotel industry. When guests seek the lowest rate possible, we are losing potential revenue and considering a travel agent seeks commissionable rates, our net profit is much less than the displayed rate.

This article is about new disruptive innovating technology of hotels and event planner using virtual direct booking for small booking of rooms, and small event and meeting. This new disruptive innovating technology was the after affect of the pandemic. It's the industry way of growing and surviving into the world today, which is using more technology than ever before.

This article focuses on GDS emerging competitors now and in the future. Online booking has become more attractive to the consumer, with no surcharges unlike the GDS system airlines use for booking.

The article's main point ties into the third question on this week's discussion: is there a need for the GDS today? Hoteliers have recently been focusing on the OTA sales channel, which leads them to ignore their high-value, corporate guests, and guests who like to use traditional travel agents. The main reason for this is because hoteliers do not want to pay the fees associated with GDS's; however, they are still paying commission fees to OTAs. On average, hotels pay a 20% fee to a GDS when a room is booked, which is typically less than what is paid in commissions to the top OTAs. So why do they still use OTAs and pay the fees? Because they work, and GDS's work also. By eliminating a tried and true method such as the GDS, you are shooting yourself in the foot by getting rid of an effective channel that was bringing in revenue. The author argues that a GDS is still useful in creating more visibility and increased revenues from bulk bookings, travel agents, and especially from corporate and luxury travelers. Corporate and luxury travelers are less concerned about price and typically pay higher rates. They also spend more on ancillary charges in the hotel, which leads to recouping some of that money spent on fees. Given this perspective, I would agree with the points made in the article and how the GDS is still a viable system to be used today. It is especially important to gain exposure to corporate travelers, which is a big market that you don't want to leave untapped.

GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.

Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.

Covid has put a large strain on the global travel industry and a large portion of the hospitality industry are relying on technological means to recover. Hotel chains such as Japan's Ressorttrust inc. has made an agreement with Sabre Corporation to utilize Sabre's SynXis booking engine. The platform expands Ressorttrust's points of access by exposing them to over 600 online global platforms and over 900,000 travel agents. The software's ability to provide an easier, quicker, and convenient style of booking has already resulted in growth of Japanese tourism. This decision also posed well for brand image. The success of Sabre SynXis highlighted the company's dedication to helping bring back Japan's tourism.

This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.

Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.

I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html

This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.

The article discuss different usages of virtual reality in hotels, and how it has benefited hotels by increasing the number of hotel bookings and level of satisfaction.

In Today's Society digital is the new engineer and operational tasks in regard to how we book flights before touring, interactive experiences through the media, and memorable expressions. The hospitality and travel industry has realized the potential of Virtual Reality to attracts incoming guests and increase bookings rates.

The article talks about worldwide hotel bookings through global distribution systems. In the year 2012, only three months remained flat compared to the prior year and did not lose ground in GDS bookings. This impact may have been caused "after intensified political uncertainty bred hesitancy in November." According to the article, in the beginning of 2013 business are starting to act upon travel demand from hesitant periods from the prior year so companies can reengage to capture market share. The demand for travel is out there but numbers will only do it justice. North America was the only continent that GDS bookings in December were positive because elsewhere in the world, GDS bookings decreased by 0.4 percent.

This article describes the decline and increase in GDS bookings in May 2012 in comparison to 2011. The March 2011 earthquake and tsunami in Japan may have had an impact in the drop off of hotel reservations as many trips that would have occurred in March and April were postponed to May.

E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.