Heritage Hotels & Resorts Realizes 23% Increase in GDS Revenue Year-to-date with Pegasu... - 1 views
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global distribution
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Michael Anthony on 07 Sep 12I have no idea, why a hotel wouldn't want to focus on global distrubution in the first place. The only reason I can think of would be they don't have enough $
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Heritage hotels and resorts, regarded for their culturally distinct hotels, made a strategic decision to leave its representation service, switch to RezView NG from Legacy CRS, and begin to use Pegasus connect for global distribution. The brand's use of the global distribution systems has yielded a 23% increase in year-to-date revenue. Heritage hotels and resorts initially left its representation service in order to renew its focus on offering its unique and independent hotels, which are tailored to the property's unique local culture. Heritage was forced to make a decision regarding how to maintain global visibility. Kathleen Cullen, who is the vice president of revenue strategies for Heritage hotels and resorts, talks about how flexibility was one of the biggest factors considered when researching the new platform. She also talks about customer service being an important factor, and how as a young company they needed to go with a business partner that would help Heritage grow their business. Pegasus' RezView NG was the first major redesign to the CRS in more than 20 years. It won several awards, and was implemented by more than 8000 properties. Cullen states that RezView NG allowed Heritage hotels to redesign their revenue management strategy, affording them the flexibility to allow their hotels to structure themselves in the best possible ways for their unique destinations. Also, Heritage chose Pegasus distribution through Pegasus connect, allowing Heritage properties to their rates, availability, and overall hotel experience to online travel agencies, corporate travel departments, and tour operators. Overall, since the implementation of these new technologies, Heritage has seen a 23% growth in revenue generated through the GDS, which further increases solid gains realized last year.
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Now with Peagsus CRS system any budget constraint property has the opportunity to market globally. Attracting a foregin market would certainly give the hotel an edge over it's local competition especially in a state like New Mexico.