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CHRISTINA BARO

Hotels Seek an Edge in Offering the Right Digital Perks - 1 views

About a decade ago, hotels were stagnant when it came to technological upgrades, however travelers, especially those on business, are requiring to "stay connected" in world that seems to have enter...

http:__www.nytimes.com_2012_09_11_business_hotels-seek-an-edge-in-offering-the-right-digital-perks.html?_r=2

started by CHRISTINA BARO on 19 Sep 12 no follow-up yet
anonymous

The $28 billion opportunity for hotels | PhocusWire - 0 views

www.phocuswire.com/billion-opportunity-for-hotels

cross sell upsell

shared by anonymous on 12 Sep 20 - No Cached
  • Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a decade ago with impactful results.  How can hotels do the same and best complete their guests' travel experience by offering products beyond hotel rooms?
  • This article will share some of the findings of the new white paper, which show that the majority of business travelers surveyed are very interested in purchasing either on-site or off-site extras. The research also identifies business traveler segments and details the preferences on when, where, and what extras business travelers are interested in buying.
  • business travelers are receptive to offers that will make booking their trip easier.
  • ...7 more annotations...
  • Hotels that participated in the white paper cited reasons why they do not currently offer ancillary services. Many talked about resources, including a lack of technology to streamline ancillary offerings for both on-site and off-site trip extras. With many hotels having their staff and management doing multiple jobs, hotel management is reluctant to add another task to management’s plate. This highlights the need for digital ancillary technology to address these valid concerns and reduce such effort while simultaneously scaling the operation.
  • managers are focused on perfecting the on-site process, instead of branching out and offering new services to differentiate their brand from their competitors.
  • Hotels, both large chains and independent boutiques, can learn from other companies in the travel sector who have successfully implemented an ancillary sales strategy.  Airlines were quick to offer ancillary services more than a decade ago. Now these non-core services such as priority booking, baggage fees and car rentals make up an estimated US$28 billion in revenue annually for the top ten airlines. This trained travelers to  purchase travel add-on services during checkout, and at other cross-sell merchandising points such as confirmation emails.
  • ancillaries that increase productivity provide value.
  • Trip extras that increase productivity include wifi access, early check-in/ late check out to continue working between meetings and travel. More than 70% of business traveler respondents indicated they are interested in purchasing more than core hotel products such as on-site dining, retail sundries and transportation options
  • Business travelers surveyed were most interested in purchasing off property local dining (36%), access to fitness/wellness activities (32%), and tickets to live shows/ events (31%), while in destination or on the day of service.
  • An ancillary strategy that is managed and implemented, with constant communication at the individual properties, can offer a consistent guest experience across the brand. Off-site ancillary offerings are opportunities for hotels to access more wallet-share for the business traveler’s trip. Offering car rentals, or restaurant reservations through strategic partnerships and additional loyalty points add revenue streams to the hotel, boosting profits without increasing ADR.
  • anonymous on 12 Sep 20
     
    The article describes how hotels have been late in adopting the cross-selling and up-selling trip extras that airlines have been so successful with over the last decade or so. It also summarizes the results of research done by Phocuswright with iSeatz which found that the majority of business travelers surveyed are interested in purchasing additional on-site extras and off-site extras. The research also found that the hotels that were surveyed cite reasons such as a lack of technology and stretched resources at hotel level as barriers to implementation.
  • anonymous on 12 Sep 20
     
    The author fails to recognize that the e-commerce platforms developed by the airlines over the past decade have been focused on selling unbundled extras, whereas until recently the hotel e-commerce platforms have been very focused on offering the customer bundled packages and only had limited capability for up-selling and cross-selling.
Chris Cardoso

How Technology is Changing Event Planning - 0 views

www.bizcommunity.com/...102624.html

shared by Chris Cardoso on 10 Nov 13 - No Cached
  • Chris Cardoso on 10 Nov 13
     
    Forbes magazine named an event planner as the 6th most stressful jobs behind military general and police officer. An event planner must manage and navigate through multiple venues, proprieties and customs. This article identifies aspects of event planning that are now being dominated by technology. First, attendees are no longer limited to have to show up to the venue. Guests now are video streaming from anywhere around the world. Second, guest expectations are high. Attendees are savvy and knowledgeable about new technological trends and expect to be wowed at events. Third, electronic such as touch screens, wifi, and broadband are norms in the industry. Fourth, social media has monopolized marketing. Fifth, mobile technology allows for access anytime/ anywhere. Apps are everywhere! And finally, online management systems are designed to integrate invitations, check-ins and registrations online to speed up and streamline the process.
hannahamorton

Marriott Breach Exposes Far More Than Just Data - 0 views

www.forbes.com/...xposes-far-more-than-just-data

data breach cybersecurity hotel

shared by hannahamorton on 14 Feb 19 - No Cached
  • for about 327 million victims, compromised data may include names, addresses and passport numbers
  • "they should have been able to isolate hackers back in 2015."
  • Currently many companies opt for inadequate data security because it's cheaper than the consequences of a data breach,"
  • ...5 more annotations...
  •  "The Consumer Privacy Act fixes that and would hold companies accountable."
  • The CCPA — which gives Californians the right to know what personal information is collected about them, whether and to whom it is sold or disclosed, as well as the power to prevent such sales — takes effect in 2020 and, while it may sound like reasonable legislation, has already faced a grueling uphill battle.
  • Fancy Bear, which has been tied to Moscow's military intelligence service GRU, was found to be using the leaked NSA hacking tool Eternal Blue to hack victims via their hotel WiFi connections.
  • This is much more than a consumer data breach. When you think of this from an intelligence gathering standpoint, it is illuminating the patterns of life of global political and business leaders, including who they traveled with, when and where. That is incredibly efficient reconnaissance gathering and elevates this breach to a national security problem.”
  • Hotels are easy targets, constituting 92% of all point-of-sale intrusions in 2017, and hotel mergers are only expected to accelerate.
  • hannahamorton on 14 Feb 19
     
    Marriott's data breach in 2018 exposed the information of over 500,000 guests including names, addresses, and passport numbers - leading to a class-action lawsuit and falling share values. The California Consumer Privacy Act, taking effect in 2020, gives Californians the right to know what information is collected about them and where this information goes. Amazon, Facebook, Google, Microsoft, Twitter, Uber, AT&T and Verizon are lobbying against the CCPA, but data-security regulations are being enacted regardless to protect customers against these breaches.
miamigol

Top five technology trends for meeting and event planners - Corporate Meetings Network - 0 views

www.corporatemeetingsnetwork.ca/...for-meeting-and-event-planners

technology Hospitality business tech mobile

shared by miamigol on 31 Oct 18 - No Cached
  • miamigol on 31 Oct 18
     
    This article is about the top technology trends for meetings and events. One of these trends is to have a dedicated high speed WIFI network available to guests, allowing them to download and share media in real time. This is very appropriate for weddings, birthday parties, and baby showers. When it comes to business meetings, having high-performance mobile computing is a must. With top Hi-Tech manufacturers concentrating on mobile solutions, presentation materials can now be shared via portable screens in 3D formats, whether it is on site or through video streaming. Another trend in modern event planing is online photo and video publishing. Given the growing disposable nature of media content, especially on mobile devices, publishing efforts should be a part of every event. Encourage guests to share stories, and incorporate quotes and commentaries. Finally, something I found very interesting in modern event planning is content marketing. In a world where businesses are defined by online footprint, content marketing efforts should be an integral part of promotional efforts. Whether it is business or private, events provide the perfect venue to promote or market anything.
jasdhami95

How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

www.hotspotrevenue.com/hospitality

hotels chains prioritize Expedia partner marketing adaptive technology

shared by jasdhami95 on 05 Oct 20 - No Cached
  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
  • jasdhami95 on 05 Oct 20
     
    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
yuliannab

What's Hot in POS Hardware: 2016 Innovations & 2017 Insights | News | Hospitality Magaz... - 1 views

hospitalitytechnology.edgl.com/...ovations---2017-Insights106845

POS Predictions in 2017

shared by yuliannab on 20 Jan 17 - No Cached
  • Top POS Predictions for 2017 “Windows will no longer be the number one operating system in the market, as multiple operating systems are being offered to allow greater flexibility to consumers. Data collection will be a bigger selling point for consumers, not only to track sales and inventory, but also to manage shifts and training, as well as deploy customer loyalty programs.” — Bematech “We will see increasing configuration flexibility to adapt to more fluid layouts in a hyper-channel oriented world, smaller counter footprints, more intensive future-proofing and increased value.” — Fujitsu America, Inc. “Major restaurant chains will continue to adopt online ordering and line-busting technology and POS hardware will do a better job of connecting wirelessly to each other (Internet of Things) and to mobile (smartphone and tablet) devices. It will also integrate with sensors, cameras and video monitors to provide smart advertising to customers based on environment and purchasing trends.” — Epson “A lot of the new requests for hardware are around supporting initiatives for increasing customer engagement. These come in the form of minimizing the barrier for traditional POS, installing kiosks of varying sizes and form factors, mobility solutions, and customer-facing screens on the POS for supporting both touch and non-touch versions.” — Par Technology Corp. “In the end, hardware is simply the platform for software and consumer omnichannel demands. The rise in mobile payments and the EMV mandate will prod hospitality to upgrade legacy POS systems because of the need for security compliance and to accept more payment options. Tablets, smartphones, software- (SaaS) or POS-as-a-service models, and cloud-based POS will continue to drive the need for POS hardware to adapt to new IT and consumer interaction.” — Posiflex “POS hardware will expand connectivity in keeping with the IOT revolution, so operators will be able to provide a more personalized experience to customers at checkout.” — Toshiba “There will be increased investments in WiFi, location-based services (LBS), mobile computers and data capture solutions as more consumers use their smartphones to engage in mobile ordering and loyalty programs for personalized offers. In addition, businesses will have an increased need for visibility in automating food safety processes.” — Zebra
    • yuliannab
      yuliannab on 20 Jan 17
       
      It is interesting to see the predictions of the POS systems for 2017. Windows is a major contender in both hardware and software and I wonder if this prediction is true. Online ordering will most definitely be on the raise. Consumers will be using similar technology as UberEats, and at restaurants, people would be able to order and pay at their desk - there are already chains out there doing this.
  • acarter001 on 22 Jan 17
     
    Online ordering is a very popular thing here what I live. We have a local business here that comes to my hotel several times a day for guests that don't want to go out and eat. All they have to do is place their order from the full menu through the app and the food is brought to them for a $5 upcharge. The casinos have seen so much traffic from it that they have put a stand for the delivery service to drop off and pick up food near the taxi stops.
  • mtorres619 on 23 Jan 17
     
    It is becoming very popular to order take out form restaurants through a variety of apps or websites. Some of these include, deliverydudes, postmates, deliverywow, ubereats, and eat24. I know that postmates not only delivers food but they will also pick up groceries, supplies, or alochol and deliver it to you. I also believe that amazon prime will soon be adding this to their services and will be delivering food in the near future. It is very convenient for those customers that don't mind paying tip and a delivery fee for the food to be delivered.
Jiaqi Xu

IT investment proves a help to struggling Station Casinos - 2 views

www.computerworld.com/..._to_struggling_Station_Casinos

hotel Technology

shared by Jiaqi Xu on 10 Feb 12 - No Cached
  • Station Casinos, which runs 18 casinos and hotels that are located off the Vegas Strip and primarily serve residents of the Las Vegas area rather than tourists, is seeing major benefits from the heavy investment in unified communications, unified computing and wireless technology, said company officials accompanying journalists on a tour of the Red Rock Casino and Resort here during the Cisco Live conference this week.
  • Unified Computing System (UCS
  • Cisco's Call Manager software.
  • ...2 more annotations...
  • wireless IPICS,
  • The UCS and related technologies that Station Casinos has installed have made the network more adaptable and resilient,
  • Yichuan Hao on 10 Feb 12
     
    Unified Computing System (UCS) technology is widely used byStation Casinos Inc., which is a one of high-tech Station Casinos Inc. invested and do a good implement in their properties. It not only help this company do a good business and also help the it employees keep their jobs.
  • ...2 more comments...
  • Yu Zhai on 10 Feb 12
     
    I see that about 80% of our revenue comes from slot machines, I think that's why IT investment means a lot and so helpful for them.
  • YUCHEN TI on 21 Mar 12
     
    Station Casinos Inc. was struggling to reorganize under bankruptcy protection. And the last, company decided to increase the IT investment to solve this problem. Station Casinos, which runs 18 casinos and hotels that are located off the Vegas Strip and primarily serve residents of the Las Vegas area rather than tourists, is seeing major benefits from the heavy investment in unified communications, unified computing and wireless technology recent network installations include a variety of Cisco Systems Inc. technologies, according to Baltz and Bryan Miles, director of networking and telecommunications. The company has deployed 3,000 of 9,000 Internet Protocol phones so far, and it is using Cisco's new Unified Computing System (UCS) technology to consolidate data center operations. Miles said UCS allowed the company to cut the number of data center server racks from 12 to one. Cisco officials noted that IPICS systems are normally used by emergency personnel to communicate across various wireless bands while responding to fires or other disasters. The updates to the Station Casinos network have helped the company connect 15,000 different devices, including some of the 23,000 newer slot machines installed at its various casinos.
  • Jiaqi Xu on 22 Mar 12
     
    Hotel guests are a captive audience and are often looking for the convenience factor when making their purchasing decisions, such as where to eat that night. If hoteliers take the initiative with their WiFi solution, they could be soon be reaping the financial rewards.
  • Ligia Elizondo on 24 Mar 12
     
    Implementing the right technology can bring a company back to business therefore it is really important to Know what technology is the best for the organization in order to improve productivity and attract potential clients.
yvenisem

How Wi-Fi 6 is changing the hospitality landscape | CommScope - 0 views

www.commscope.com/...ging-the-hospitality-landscape

Technology hospitality Hotel business tech mobile wifi revolutionary

shared by yvenisem on 07 Sep 20 - No Cached
  • Wi-Fi was originally designed to support basic network connectivity for limited services such as retail point of sale (POS) transactions in proprietary business environments.
  • Intel’s endorsement and integration significantly simplified connecting wireless clients and helped make Wi-Fi a standard requirement at hospitality suites across the world.
    • yvenisem
      yvenisem on 07 Sep 20
       
      Faster internet = happier customers in the 21st century
  • ...8 more annotations...
  • arly iterations of the IEEE 802.11 Wi-Fi standard were relatively limited in terms of speed, spectrum utilization and the efficiency of communications
  • The latest Wi-Fi iteration – Wi-Fi 6 (802.11ax) – offers a four-fold increase in speed over its Wi-Fi 5 predecessor, enabling hotels to smoothly stream a range of guest applications
  • This provides higher throughput and performance for networks, allowing everyone to move at 15 miles an hour instead of 10. 
    • yvenisem
      yvenisem on 07 Sep 20
       
      REVOLUTIONARY, changing the game, prioritizing efficiency
  • it is smarter (deterministic) and moves away from a ‘first come, first served’ model
  • Wi-Fi 6 (802.11ax) is revolutionary, rather than simply evolutionary.
    • yvenisem
      yvenisem on 07 Sep 20
       
      Efficiency
  • the dominant enterprise Wi-Fi standard by 2021
    • yvenisem
      yvenisem on 07 Sep 20
       
      shows how quickly technology can go
  • yvenisem on 07 Sep 20
     
    This article was surprisingly a very interesting read due to how fast things actually are in the world of technology as it relates to the hospitality industry. In this article, I read about the origins of Wi-Fi when it was primarily used as basic network connections for POS software to where we are now with an expectation of the revolutionary technology that is Wi-Fi 6 to roll out in 2021. Currently, we as a society are only really familiar with Wi-Fi 5 that functions on a first-come, first-served basis. Wi-Fi 6, moves past the focus of getting faster internet to getting more efficient internet. While this is a factor of the technology in that it is 4-5 times faster, it actually goes about giving people better internet acces in a more intelligent manner. Based on the article, this intelligence means that instead of someone benefitting from 100MB download speeds when they're watching a short YouTube video since they logged onto the hotel internet first, a person that is streaming a live convention with several cameras and computers would benefit more because it would be more efficient than a simple YouTube video. Something that the author of this article makes very known is that this technology is not getting "better" interms of evolution of product. Wi-Fi 6 is actually entering a new era of intelligence, making it a more revolutionary development in the tech industry and hospitality. In the 21st century, new technology like this is essential because we see so many things moving onto online services when it comes to booking a hotel, buying event tickets, interacting with other people, etc. In a hotel setting, this new technology would lead to increased satisfaction since their Snapchat and Instagram stories are being uploaded at nearly instantaneous speeds, same with their YouTube videos, and Facebook photos. While this may not be the best thingsto do when considering how much of our lives we spend online, it is best to go along and welcome it since the advancemen
mguzm071

2022 Top Hospitality Industry Trends - 1 views

hospitalityinsights.ehl.edu/hospitality-industry-trends

technology hospitality travel solution

shared by mguzm071 on 27 Aug 22 - No Cached
  • mguzm071 on 27 Aug 22
     
    "Major technology firms will replace most hotel brands, because they can offer technology solutions and create markets to attract customers. The traditional hospitality industry will evolve into niche markets..." -> This quote from this article is able to summarize where this industry is headed in just a few sentences, but the article as a whole was able to pinpoint the top trends that this industry will have faced in 2022 due to the rapid changes that had to be made due to the COVID-19 pandemic which we still face today. Such as sanitation and other safety protocol that is still enforced. Companies have had to adapt because of this to make up for their lack of revenue. For example, "This means that hospitality venues are being used as make-shift offices for bleisure travelers, as well as locals seeking a change of work environment. This is a great opportunity for hotels and F&B venues to capitalize on the trend and adapt their offering to meet the needs and wants of this emerging segment; ample plug sockets, free high-speed WIFI and great coffee are good starting points." The author of this article stated that the number of guest book long term trips have decreased, but when it comes to reserving hotel conference rooms as office space, staycations have increased with this transition. "Videos providing 360-degree views of restaurant ambiance, café terraces enveloped in greenery or hotel beachfront locations, for instance, are just the ticket to make an establishment stand out this year. As ever, keeping the access threshold low is key to reaching as broad an audience as possible with virtual reality material: making content accessible on a variety of devices, without the need for a VR headset." Another point made in this article mentions how virtual reality is now being used to enhance the customer experience. As a personal observation this has also helped with the transition post Covid-19. The changes that have been made and implemented and have opened the door fo
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