How Technology has Shaped the Hospitality Sector in 2019 - BW Hotelier - 0 views
-
hotels have started investing in personalisation and AI technologies that take guess-work out of the equation and automate the entire process of creating personalised guest experiences.
-
We’re seeing an increasing number of hotels recognize this reality, and begin to integrate technology with the service they provide to deliver a better guest experience.
-
cloud systems connect with each other more easily and can help hotels make data-backed smart decisions instead of relying on fragmented data of disparate systems.
- ...3 more annotations...
-
94% of business travelers and 80% of leisure travelers appreciated the ability to request in-room services and message hotel staff using their own smartphones. 38% of guests chose to use tech platforms like a hotel concierge to search for food and beverage options, activities and more instead of searching the internet, or asking recommendations from hotel staff.
-
millennials have a decidedly digital approach to purchasing behavior, and this demand is a primary driving force behind the need for business to adopt relevant technologies to cater to these generations of travelers.
-
Now, guest expectations include the need for an experience rather than a service, the ability to personalize their stay, privacy of data and more.
-
In "How Technology has Shaped the Hospitality Sector in 2019," author Pranjal Prashar believes that the use of certain technological advances, will allow hotels to provide exceptional guest experiences. Prashar states that there has been an increase in the number of hotels that have recognized new and innovative technologies and have started to implement these advances to deliver a better guest experience. One of the benefits of using such advances as the PMS and RMS systems is that it can help hotels make data- backed decisions. In today's world, guest expectations have moved from basic needs such as clean rooms to including the need of an experience says Prashar. With millennial's projected to overtake baby boomers as America's largest population, I believe it is vital that the hospitality industry as well as other industries invest in technology to stay in front of the curve.