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Contents contributed and discussions participated by Janine Shea

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Janine Shea

Bootstrapping a $10M Creative Marketplace: Envato Founder Couple Collis and Cyan Ta'eed... - 0 views

www.sramanamitra.com/...e-collis-and-cyan-taeed-part-2

marketplace GroundUp Validation Marketing blog Social_Media

shared by Janine Shea on 19 Dec 12 - No Cached
  • Today our largest marketplaces are for website templates as well as Adobe After Effects templates. When you go to the movies and see cool trailers, you are probably watching something that was made in Adobe After Effects. We also have background music marketplaces which is often used in advertising. The marketplaces are very much an exchange. We branched out from Flash into several design marketplaces.
  • chicken-and-egg
  • Our approach was to do a grassroots marketing campaign. We started with content we created ourselves, and we commissioned a little bit of content ourselves. Based on that content, we went over to other sites and started chatting with people to get them to check us out.
  • ...2 more annotations...
  • The first challenge is to get initial momentum, and then the second challenge is to ramp that up. A few months later we rolled out a strategy where we gave away thousands of dollars of free money on the marketplace. That stimulated sales for sellers and helped buyers see how they could use the site. Four weeks later we had reached a thousand dollars of revenue per week.
  • That was essentially your business idea being validated.
Janine Shea

Recent Blog Posts > Local content drives engagement on Facebook - 0 views

www.millwardbrown.com/...es-engagement-on-Facebook.aspx

GroundUp Validation Local Social_Media Marketing Millward_Brown

shared by Janine Shea on 17 Dec 12 - No Cached
  • The experiment found that on an apples-to-apples basis, posting local content drove stronger levels of shares, likes and comments than global content. 
  • We found that during the first four months of this experiment, the average engagement rate across all geo-focused posts was six times higher than all global posts.
  • They identified nine different types of story that drove higher levels of engagement as shown in this infographic.  
  • ...1 more annotation...
  • We know people appreciate personally relevant content and a sense of community, but these findings suggest that relevance may also be found in making content more specific to where someone lives, not just their lifestyle.
  • Janine Shea on 17 Dec 12
     
    Excellent validation for location-based social network
Janine Shea

How Crowdfunding Aids Hurricane Sandy Relief | Solar Mosaic | Invest in Solar Projects ... - 0 views

joinmosaic.com/...ng-aids-hurricane-sandy-relief

GroundUp Validation Crowdfunding Sandy Philanthropy Mosaic

shared by Janine Shea on 15 Dec 12 - No Cached
  • This could be a better practice since it creates a separation of powers. Instead of blindly donating, you can see someone in your community or across the world is in need and set up a page in their name to collect funds for them. This allows those who are too busy to volunteer to feel more active in the donation process. They are able to see the effect of their funds and can even reach out to the person in need after they have donated. 
Janine Shea

Since the interest graph is so hot, why not take a dip 'At The Pool' [invites] - The Ne... - 0 views

thenextweb.com/...take-a-dip-at-the-pool-invites

GroundUp Validation Competition Social_Media At_the_Pool

shared by Janine Shea on 12 Dec 12 - No Cached
  • I realized the Internet does a great job at connecting us with our friends and family, but a terrible job at introducing us to new people and getting us offline.
  • It’s incredibly difficult and frustrating trying to find like-minded people nearby.
  • When you look at what people are searching for, they’re searching for people close by who share their interests.
  • ...3 more annotations...
  • Through interests, pools, and activities on our site, we’re able to connect people in a very strong way, around the interests that actually matter to them.
  • The Facebook connection is important for a number of reasons. First, it allows us to validate a member’s age (must be over 18 to use the site). Second, it allows us to explore and map around mutual friends, which is important when fostering new relationships. And third, it makes the profile creation process easier by pulling photos and information.
  • The goal with At The Pool is to bridge the online-offline gap and get people meeting up in the real world.
Janine Shea

At the Pool snags $750K, launches redesign to create offline friendships - 0 views

pandodaily.com/...-to-create-offline-friendships

At_the_Pool GroundUp Validation Competition Social_Media Community-Level Local Customer_Acquisition Market_Size_Growth

shared by Janine Shea on 12 Dec 12 - No Cached
  • According to the company, 55 percent of its users are female, with 85 percent under the age of 35, 55 percent under 25. Illustrating the healthy engagement levels, 30 percent of members return daily, 100 percent of members to date have added photos, and 25 percent filled profile out their profile completely.
  • “I’m continually impressed at how well they understand human nature and their ability to take existing behaviors and move them online.”
  • Meeting new people can be intimidating. Sites that offer a bit of intelligent matchmaking have the potential to simplify this process
Janine Shea

Time to Try the 'Anti-Facebook'? | Entrepreneur.com - 0 views

m.entrepreneur.com/225132

GroundUp Social_Media Facebook Web_Design Pinterest

shared by Janine Shea on 12 Dec 12 - No Cached
  • While Facebook helps users connect with people they already know, At the Pool wants people to connect with strangers who have shared interests.
  • The new approach showcases bold photos, so if you want to buy a sponsored story for your own business, make sure you have an eye-catching image to go with it
Janine Shea

Recent Blog Posts > Beyond the mindless pursuit of fans and followers - 0 views

www.millwardbrown.com/...uit-of-fans-and-followers.aspx

GroundUp Marketing Brand Social_Media Facebook

shared by Janine Shea on 10 Dec 12 - No Cached
  • the brand’s fan page “serves as a small, tight-knit community for our very loyal, rabid fans.”
  • If they are not solely interested in freebies and giveaways, then what fans really want is content that is personally relevant on one hand and a sense of being part of a larger community on the other.
  • The former requires the brand to post content that is varied and useful to their fan base, while the latter requires the brand to find ways to encourage interaction between fans.
  • ...1 more annotation...
  • They conclude that the number of content likes, shares and comments (as opposed to likes of the brand page) were strongly correlated with organic reach. Frequency of posting had a far lower although still positive correlation.
Janine Shea

Top 20 Great Facebook Fan Pages for Business - 0 views

socialmediainbusiness.com/acebook-fan-pages-for-business

GroundUp Marketing Brand Social_Media Facebook

shared by Janine Shea on 10 Dec 12 - No Cached
  • The Facebook fan page of this company offers visitors a virtual tour that interactively explains how to use their product.
  • Specialized in calls to action, the company has adorned its Facebook fan page with mini games and a web TV program.
  • Through a clever photo contest, the company gets fans involved in the making of its Facebook fan page.
  • ...3 more annotations...
  • trivia games, and stimulating discussions around coffee on its fan page.
  • weekly specials!
  • chic designs and great pictures
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