Ed Norton's Crowdrise Brings Fundraising (And Fun) To The Masses | Co.Exist: World chan... - 0 views
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Janine Shea on 10 Dec 12"GroundUp is a personal narrative platform where you anchor your local life." Envision a future where folks are as closely identified with their 'local community personas' as they are with their broader 'second lives' on Facebook and Twitter
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There’s a new era of social networking that’s taking shape around charitable giving. Younger people are rapidly adopting these new tools, and learning to use them in more and more substantive ways, to go beyond mere socializing and make these tools extremely productive. We’re seeing the sphere of social networking mature in a way that’s very exciting. People who continue to dismiss these social platforms as "a waste of time" or "just social chatter" are missing the boat. This is how people interact with each other and get things done. They share their personal and professional lives online. It should be no different when it comes to their philanthropic lives. More and more, we’re seeing the Crowdrise community share their charitable efforts with their social networks, both as a way to highlight their own commitment to a cause and as a very efficient way to turn their friends and family into new supporters.
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They say “time is money,” but time is also an irreplaceable and personal connection to a cause.
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