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FTSE Group, NAREIT, and the U.S. Green Building Council (USGBC) recently announced a jointly developed green property index for both institutional and retail investors. This first of a kind index was a collaborative effort bringing together global market leaders in US real estate indexing, REIT market expertise, and environmental building standards.

The indexes, currently in the final stages of implementation, will give investors a structured and disciplined way to measure and model the risk and reward profile of green property, using the first codified, transparent definition of listed green property. In addition, the indexes will also provide investors with new ways to incorporate principles of sustainability into their property selections and portfolios, and access this investment theme through index-linked financial products

owners include many of the largest green portfolios, measured as the estimated share of total portfolio value that has either LEED or EnergyStar certification. Just a few of the representative green indexed REITs include Douglas Emmett (DEI), Government Properties Income Trust (GOV), Piedmont Office Realty Trust (PDM), Boston Properties (BXP), Franklin Street Properties (FSP), Brandywine Realty Trust (BDN), Vornado Realty Trust (VNO), SL Green Realty (SLG), Ashford Hospitality Trust (AHT), Kilroy Realty (KRC), Washington REIT (WRE), and Cousins Properties (CUZ).

So my first-hand experience with trying to build a greener home and office space is this: We’re relying way too much on the end consumer to move the market forward.

’m not saying you should stop marketing to the end consumer -- we must normalize green building for them so they can comfortably adopt it. But we can’t rely on the consumer to push the architect, builder, appraiser and banker to get a green or more-efficient home or building built. It’s just too hard. And at the end of the day, our ongoing research has proven time and again that consumers will choose the more convenient, comfortable option. They simply don’t want to do battle with the construction industry to get a greener home.

So if you’re responsible for marketing an energy efficient or green building product, take a chunk of your marketing dollars and spend them on an out of the box campaign to show everyone in the value chain what’s in it for them. When we stop relying on consumers to tilt at windmills, we’ll quickly make green building the new normal.

“To date, no comparable benchmark has been available. We’ve already received expressions of interest from many large asset owners concerned about their exposure to a rapidly changing sector directly affected by the transition to the low carbon economy.”

The new indexes will be a milestone for real estate investment worldwide and will enable more real estate investors and managers to integrate sustainability factors into their strategies – both as benchmarks and as the basis for investment products.”  Rick Fedrizzi, President, CEO & Founding Chair, USGBC said, “Green building is a win-win, offering both environmental and economic opportunity. Greater building efficiency can meet 85% of future demand for energy in the United States and a commitment to green building has the potential to generate 2.5 million jobs. The sector has seen incredible growth and is projected to add $554 billion to the U.S. economy each year. This partnership creates significant investment opportunities for those ready to participate in this growing market.”

To date, however, the industry has yet todevelop standards to evaluate ESG datathat compare to its traditional evaluation o portolio perormance.

  5 Responsible Property Investment [RPI] is anemerging investment strategy and disciplineconcerned with integrating environmental,social, and governance [ESG] data intoinvestment decision-making

Real estate investment plays a undamentalrole in determining how society usesresources, how the built environmentshapes social lie, how economic activitycan be sustainable over time. As an assetclass, real estate oers especially tangibledemonstrations o the importance o ESGanalysis in creating value or investors andsociety alike. We believe that a robustmetrics system can help shape the marketto better create sustainable outcomes or allstakeholders

In recent weeks, college students on dozens of campuses have demanded that university endowment funds rid themselves of coal, oil and gas stocks. The students see it as a tactic that could force climate change, barely discussed in the presidential campaign, back onto the national political agenda.

“Our students are already demanding action, and we must not ignore them.”

But at colleges with large endowments, many administrators are viewing the demand skeptically, saying it would undermine their goal of maximum returns in support of education.

Look at index after index, and you see SRI funds that consistently outperform their non-responsible counterparts. It's easy to understand why, if you consider companies incorporating sustainable and socially responsible practices are generally also innovative and forward-thinking in other areas -- which tends to lead to better returns.

Cliff Feigenbaum, publisher of Green Money, believes that SRI is gaining wider market acceptance, but still remains niche. As he told me, it's migrated from values-based personal investors to become part of much larger institutional portfolios, but only a minute part of these portfolios. It would appear institutional investors include SRI funds to tick off a box for trustees and shareholders.

In an article titled "Relevance Achieved" in the fall 2012 issue of Green Money Journal, Amy Domini of Domini Social Investments commends sustainable investors for their successful campaign to pressure corporations into issuing sustainability reports. What was a rare occurrence 30 years ago is now practiced by more than 80 percent of companies, she writes.    As a result, regulators are now more willing to mandate that companies report on issues such as greenhouse gas (GHG) emissions and asset managers are increasingly considering environmental, social, and corporate governance (ESG) factors in their investment analysis. And academics are reporting more and more examples of outperformance by leading sustainable firms.  "As society sees the full cost of traditional business behavior," Domini concluded, "SRI (socially responsible investing) will be embraced as the single most important lever towards building a better world than the planet has ever seen." 

Contrasting the growth capitalism still dominant today with sustainable capitalism, Joe Keefe of Pax World writes, "The sustainable investment community's role is vital because the fundamental struggle is between a long-term perspective that fully integrates ESG factors into economic and investment decisions and our current paradigm which is increasingly organized around short-term trading gains as the primary driver of capital investment and economic growth regardless of consequences/externalities." 

The CRA was created in 1977 and mandates that banks make credit and capital available to low- and moderate-income communities.

Launched in 1999, the Fund’s CRA Shares are designed specifically for banks looking to receive positive consideration on the investment test portion of their CRA exam. Once a bank makes an investment in the CRA Shares, the Advisor confirms its targeted assessment area(s) and begins seeking CRA-qualified investments in those counties. From a financial standpoint, each bank owns a pro-rata share of the Fund whereby the risks and returns are diversified among all the shareholders. The Fund invests primarily in government-related subsectors of the bond market that support community development such as agency-backed securities and taxable municipal bonds.

The CRA Qualified Investment Fund CRA Shares has provided solid performance throughout its history.

local and city governments play an increasingly influential role.

‘A ‘local developmental state’ model appears to have emerged in many of the most successful countries and regions, most notably in post-war northern Italy, Southern Germany and in several Scandinavian countries…. The core idea is that sub-national levels of government can, and should, be pro-active in building the institutional and organisational infrastructures required for growth-ori¬ented micro-, small and medium enterprises to emerge and succeed.’

They are also at a scale where it is much easier for relatively small organizations to engage at the city level

“We cannot apply the same approach for both.”

As UTC’s Sisson put it, “When we see cities stepping up and making policies and strategies in support of energy efficiency, that is a clear signal to us.” He also pointed out that city visions can vary dramatically, so it’s important to understand their objectives.

This incredibly strong “it’s not my fault” mentality creates a huge challenge for energy conservation behavior change.  According to social scientist J.B. Rotter, perceived locus of control strongly influences whether behaviors are thought to be “instrumental for goal attainment.”

An applicable psychological concept for this situation is called learned helplessness, which develops when people take actions to address a problem that ultimately fail, thereby solidifying the conclusion that they have no control.

Learned helplessness often translates into a serious motivation problem. Those who have failed at previous tasks are more apt to conclude that they can’t succeed in the future. According to pioneering researchers Steven Maier and Martin Seligman, “Exposure to uncontrollable events interferes with our ability to perceive contingent relationships between our behavior and outcomes.” 

Invest as little as $25, or as much as you want, in clean-energy projects. Earn a princely 6.38 percent interest annually for the next five years. Make the world a better place.

Mosaic, based in Oakland, Calif., has figured out how to crowdsource solar projects in a way that seems to be a win-win for everyone. For each project, it seeks investors — smaller fries, like you and me — to fund a given project, promising a respectable rate of return. As loans get repaid, investors can roll the proceeds back into new projects, or take the money and run. Think of it as Kickstarter for clean energy.

He dropped out of Yale in 2002 to help build a youth movement for climate solutions.

corporations like Boeing and Exelon have added $12 million in donations.

The High Line has reportedly spurred more than $2 billion in area investment. Though it cost the city $112 million, the park is expected to bring in an estimated $900 million in additional tax revenues over two decades.

already New York City’s second-most popular attraction, pulling in nearly 4.5 million visitors in 2012, and ranks among the most influential public works projects of the past half-century, altering our thinking about public space and urban revival.