Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines.

Dynamic keyword insertion is an advanced technique which can add a tremendous amount of value and effectiveness to your PPC campaigns. Not only can dynamic keyword insertion make your ads more targeted and increase your click through rate, it can also help you to increase your quality score as a result of having that better click through rate. However, improper use of dynamic keyword insertion can attract unqualified traffic to your site and cause your ads to appear awkward and unprofessional. This article will explain how to use dynamic keyword to increase the amount of qualified traffic to your site and improve your quality score.

On most major Pay Per Click platforms, there is a little known feature called "Dynamic Keyword Insertion". Dynamic Keyword Insertion is one of those "dirty little secrets" used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed "gurus". Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.

"Keyword Research Flowchart"

Here are some aspects of social media marketing that need managing and tracking: * Timed posts * Notifications * Multinational management * Customer support tickets * Audience management (who likes and comments, activity ratings) * Connections between people (if one comments/likes the other does too) * Locating influencers (if they comment we get wider distribution) * Our fans interacting with competing brands * Monitoring competitor pages and users * Sentiment

"How to Get Good at Making Money Entrepreneur Jason Fried offers the most fundamental of all small-business advice: how to get good at making money."

SEO Infographics

Sync your files online and across computers with @Dropbox. 2GB account is free!

LinkedIn is the place to not only find others but also to be found.  And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile.  I see many people making fundamental mistakes that actually work against them in this aspect.  If you're going to spend time putting together a profile, I assume you want to maximize your chances of being contacted by the right people, right?

Conflicts on project teams are a fact of life! Only on rare occasions do conflicts not arise - even on the smallest projects conflicts rear their ugly heads! It's human nature to have conflicts and it arises for any number of reasons, including: Misunderstandings. Personality clashes. Disagreements about the right way to approach a problem. Egos.

How to do group assignments online: 5 tips for online collaboration

I don't know that I agree with this, but it is an interesting thought.

SEO or search engine optimization is the business process of driving visitors to your website via organic (i.e. "free") visits from search engines.  By maximizing your position within organic search rankings, your business can gain a competitive advantage by lowering marketing spend and through new brand exposure

"Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products. Here are six of those techniques that you can borrow to create your own Apple-like "unfair advantage" - a loyal market that's eager for everything you have to offer."

by Rose Adamczyk & Samantha Schwartz

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style as it applies to content and voice

APA style is the style of writing used by journals published by the American Psychological Association. APA style web site states, that APA style is not a  writing style but an editorial one that many of the social and behavioral sciences have adapted to present written material in the field. Editorial style is more like a formatting tool that a publisher observes to ensure clear and consistent presentation of written material. (http://www.apastyle.org/aboutstyle.html). The purpose of APA styling is to prevent plagiarism and to maintain consistency amongst the different leagues of writing communities. Also, there are many different editorial styles, but the two most recognized styles are the American Psychological Association (APA) and the Modern Language Association (MLA). APA style is more used for psychology and uses passive voice. On the other hand MLA uses the present tense to describe something that happened years ago.