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Joshua Dodson

6 Unfair Market Advantages You Should Steal from Apple - 1 views

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    "Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products. Here are six of those techniques that you can borrow to create your own Apple-like "unfair advantage" - a loyal market that's eager for everything you have to offer."
Joshua Dodson

Dynamic Keyword Insertion - The Ultimate Guide - RedFly Search Engine & Internet Market... - 0 views

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    On most major Pay Per Click platforms, there is a little known feature called "Dynamic Keyword Insertion". Dynamic Keyword Insertion is one of those "dirty little secrets" used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed "gurus". Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.
Joshua Dodson

Marketing Data, Metrics, Charts & Graphs | HubSpot - 0 views

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    HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 3,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.  Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.
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    This is awesome! Thanks for sharing...
Joshua Dodson

What to Expect from Social Media Management System | DreamGrow Social Media - 0 views

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    Here are some aspects of social media marketing that need managing and tracking: * Timed posts * Notifications * Multinational management * Customer support tickets * Audience management (who likes and comments, activity ratings) * Connections between people (if one comments/likes the other does too) * Locating influencers (if they comment we get wider distribution) * Our fans interacting with competing brands * Monitoring competitor pages and users * Sentiment
Shelley Pelletier

Lessons from the Rise and Fall of MySpace : Marketing :: American Express OPEN Forum - 0 views

  • Come up with at least three social media tools that work for your business, and use all of them regularly. You don’t need to use them all equally, but you need to be conversant in more than one social media language in order to stay on top of the competition.
  • But, you can’t start coasting once you’ve taken this step. Keep paying attention, since new social media tools pop up regularly. You don’t have to (nor should you) adopt them all—but you do need to learn enough to know what they can (and can’t) do for you, and whether experimenting with them is worth your time. By diversifying your approach, you avoid the fatal mistake of putting all your social media eggs in that one proverbial basket.
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    Interesting article about the constantly changing landscape of social media.
Joshua Dodson

Search Marketing Infographics | Elliance | Brand. Web. Search. Social. Mobile. - 0 views

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    SEO Infographics
Joshua Dodson

Maximizing SEO through technology practices - White Paper - 0 views

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    SEO or search engine optimization is the business process of driving visitors to your website via organic (i.e. "free") visits from search engines.  By maximizing your position within organic search rankings, your business can gain a competitive advantage by lowering marketing spend and through new brand exposure
Lara Barrett

Photos instead of regular text-updates for Twitter - 0 views

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    Especially thought that "Portwiture" might be a creative way to update or Tweet with out spelling things out...
Lara Barrett

Blogs and Media - 0 views

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    Interesting info about blogging and social media...
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