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Here are some aspects of social media marketing that need managing and tracking: * Timed posts * Notifications * Multinational management * Customer support tickets * Audience management (who likes and comments, activity ratings) * Connections between people (if one comments/likes the other does too) * Locating influencers (if they comment we get wider distribution) * Our fans interacting with competing brands * Monitoring competitor pages and users * Sentiment

by Rose Adamczyk & Samantha Schwartz