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SEO or search engine optimization is the business process of driving visitors to your website via organic (i.e. "free") visits from search engines.  By maximizing your position within organic search rankings, your business can gain a competitive advantage by lowering marketing spend and through new brand exposure

Week 2 Discussion: "How Can I find What I'm Looking for?"

resource posted by Mindy

Evaluating web pages skillfully requires you to do two things at once: Train your eye and your fingers to employ a series of techniques that help you quickly find what you need to know about web pages; Train your mind to think critically, even suspiciously, by asking a series of questions that will help you decide how much a web page is to be trusted. This page is organized to combine the two techniques into a process that begins with looking at your search results from a search engine or other source, follows through by investigating the content of page, and extends beyond the page to what others may say about the page or its author(s).

Resource for Searching the WWW from Mindy

SEO Infographics

Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines.

On most major Pay Per Click platforms, there is a little known feature called "Dynamic Keyword Insertion". Dynamic Keyword Insertion is one of those "dirty little secrets" used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed "gurus". Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.