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Dynamic keyword insertion is an advanced technique which can add a tremendous amount of value and effectiveness to your PPC campaigns. Not only can dynamic keyword insertion make your ads more targeted and increase your click through rate, it can also help you to increase your quality score as a result of having that better click through rate. However, improper use of dynamic keyword insertion can attract unqualified traffic to your site and cause your ads to appear awkward and unprofessional. This article will explain how to use dynamic keyword to increase the amount of qualified traffic to your site and improve your quality score.

On most major Pay Per Click platforms, there is a little known feature called "Dynamic Keyword Insertion". Dynamic Keyword Insertion is one of those "dirty little secrets" used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed "gurus". Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.