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A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style as it applies to content and voice

Dynamic keyword insertion is an advanced technique which can add a tremendous amount of value and effectiveness to your PPC campaigns. Not only can dynamic keyword insertion make your ads more targeted and increase your click through rate, it can also help you to increase your quality score as a result of having that better click through rate. However, improper use of dynamic keyword insertion can attract unqualified traffic to your site and cause your ads to appear awkward and unprofessional. This article will explain how to use dynamic keyword to increase the amount of qualified traffic to your site and improve your quality score.