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A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style as it applies to content and voice

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style elements such as tone and voice.

On most major Pay Per Click platforms, there is a little known feature called "Dynamic Keyword Insertion". Dynamic Keyword Insertion is one of those "dirty little secrets" used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed "gurus". Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.

by Rose Adamczyk & Samantha Schwartz

Week 2 Discussion: "How Can I find What I'm Looking for?"

resource posted by Mindy

Evaluating web pages skillfully requires you to do two things at once: Train your eye and your fingers to employ a series of techniques that help you quickly find what you need to know about web pages; Train your mind to think critically, even suspiciously, by asking a series of questions that will help you decide how much a web page is to be trusted. This page is organized to combine the two techniques into a process that begins with looking at your search results from a search engine or other source, follows through by investigating the content of page, and extends beyond the page to what others may say about the page or its author(s).