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APA style is the style of writing used by journals published by the American Psychological Association. APA style web site states, that APA style is not a  writing style but an editorial one that many of the social and behavioral sciences have adapted to present written material in the field. Editorial style is more like a formatting tool that a publisher observes to ensure clear and consistent presentation of written material. (http://www.apastyle.org/aboutstyle.html). The purpose of APA styling is to prevent plagiarism and to maintain consistency amongst the different leagues of writing communities. Also, there are many different editorial styles, but the two most recognized styles are the American Psychological Association (APA) and the Modern Language Association (MLA). APA style is more used for psychology and uses passive voice. On the other hand MLA uses the present tense to describe something that happened years ago.

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style as it applies to content and voice

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style elements such as tone and voice.

link from our video for week 2

The world is full of information to be found--however, not all of it is valid, useful, or accurate. Evaluating sources of information that you are considering using in your writing is an important step in any research activity.

"Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products. Here are six of those techniques that you can borrow to create your own Apple-like "unfair advantage" - a loyal market that's eager for everything you have to offer."