Group items tagged

APA style is the style of writing used by journals published by the American Psychological Association. APA style web site states, that APA style is not a  writing style but an editorial one that many of the social and behavioral sciences have adapted to present written material in the field. Editorial style is more like a formatting tool that a publisher observes to ensure clear and consistent presentation of written material. (http://www.apastyle.org/aboutstyle.html). The purpose of APA styling is to prevent plagiarism and to maintain consistency amongst the different leagues of writing communities. Also, there are many different editorial styles, but the two most recognized styles are the American Psychological Association (APA) and the Modern Language Association (MLA). APA style is more used for psychology and uses passive voice. On the other hand MLA uses the present tense to describe something that happened years ago.

Dynamic keyword insertion is an advanced technique which can add a tremendous amount of value and effectiveness to your PPC campaigns. Not only can dynamic keyword insertion make your ads more targeted and increase your click through rate, it can also help you to increase your quality score as a result of having that better click through rate. However, improper use of dynamic keyword insertion can attract unqualified traffic to your site and cause your ads to appear awkward and unprofessional. This article will explain how to use dynamic keyword to increase the amount of qualified traffic to your site and improve your quality score.

link from our video for week 2

The world is full of information to be found--however, not all of it is valid, useful, or accurate. Evaluating sources of information that you are considering using in your writing is an important step in any research activity.

HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 3,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.  Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.

This is awesome! Thanks for sharing...

Zotero [zoh-TAIR-oh] is a free, easy-to-use tool to help you collect, organize, cite, and share your research sources. It lives right where you do your work-in the web browser itself.

Thought this was a new, interesting way for us to better our exposure and our websites...a new spin on an old PR premise...

Interesting article about the constantly changing landscape of social media.

Week 2 Discussion: "How Can I find What I'm Looking for?"

Resource posted by Mindy

You can begin evaluating a physical information source (a book or an article for instance) even before you have the physical item in hand. Appraise a source by first examining the bibliographic citation. The bibliographic citation is the written description of a book, journal article, essay, or some other published material that appears in a catalog or index. Bibliographic citations characteristically have three main components: author, title, and publication information. These components can help you determine the usefulness of this source for your paper. (In the same way, you can appraise a Web site by examining the home page carefully.)

"Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products. Here are six of those techniques that you can borrow to create your own Apple-like "unfair advantage" - a loyal market that's eager for everything you have to offer."

Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines.

On most major Pay Per Click platforms, there is a little known feature called "Dynamic Keyword Insertion". Dynamic Keyword Insertion is one of those "dirty little secrets" used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed "gurus". Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively.

A style guide is a book that outlines the "rules" necessary to follow for any one kind of writing. These rules may be about simple things like grammar and punctuation, or more substantive questions about citation, layout, or format. Some guides may also speak to style as it applies to content and voice

Another interesting avenue Twitter takes on getting information to the people - health and wellness....

Really cool new app.

Sync your files online and across computers with @Dropbox. 2GB account is free!

I don't know that I agree with this, but it is an interesting thought.