JSTOR: The Journal of MarketingVol. 66, No. 3 (Jul., 2002), pp. 112-127 - 0 views
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Cat Rose on 13 Oct 08This source was an article about the Nutrtion Labeling and Education Act. This act was passed in the 1990s. The article addresses the background and purpose of the act and how it changed food packaging. The study itself is done in three parts evalating field study, lab study, and longitudinal data. This article was very informative as far as the field study. They observed and questioned grocery shoppers. The information was from 2002, so it is slightly dated.