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Professors are also being left out of marketing decisions, personal branding campaigns, and how the intellectual capital of their life’s work get’s disseminated.

In addition to academic prowess, future SuperProfessors will be ranked according to attributes like influence, fame, clout, and name recognition. Future criteria for winning the FacultyRow SuperProfessor designation will likely include benchmarks for the size of social networks, industry influencer rankings, and gauges for measuring effectiveness of personal branding campaigns.

Currently we are seeing a tremendous duplication of effort. Entry-level courses such as psychology 101, economics 101, and accounting 101 are being taught simultaneously by thousands of professors around the globe. Once a high profile SuperProfessor and brand name University produces one of these courses, what’s the value of a mid-tier school and little-known teacher also creating the same course? As Ball Corporation executive, Drew Crouch puts it, “Education is definitely moving from a history of scarcity to a future of abundance. Just like Gutenberg freed the written word, the Internet has freed information.”

the more someone believes in improvement, the larger the amplitude of a brain signal that reflects a conscious allocation of attention to mistakes. And the larger that neural signal, the better subsequent performance. That mediation suggests that individuals with an incremental theory of intelligence may actually have better self-monitoring and control systems on a very basic neural level: their brains are better at monitoring their own, self-generated errors and at adjusting their behavior accordingly. It’s a story of improved on-line error awareness—of noticing mistakes as they happen, and correcting for them immediately.

If we think of ourselves as able to learn, learn we will—and if we think we are doomed to fail, we doom ourselves to do precisely that, not just behaviorally, but at the most fundamental level of the neuron.