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Executive Office of the President Council of Economic Advisers Unleashing the Potential of Educational Technology September 16, 2011 EXECUTIVE SUMMARY Educational technology holds the promise of substantially improving outcomes for K-12 students, but there are significant challenges in bringing new educational technology products for this population to market. It is difficult for producers of these technologies to demonstrate the effectiveness of their products to potential buyers and market fragmentation creates barriers to entry by all but the largest suppliers. The spread of broadband Internet and Common Core State Standards have improved the landscape for educational technologies, but these factors alone are likely insufficient for a "game changing" advance. Working together, stakeholders can form a plan of action to provide local school systems with easy access to good information about the effectiveness of various educational technology products and give prospective developers of these products access to customers on a scale sufficient to make it worthwhile for them to enter the market. The payoff - in the form of more effective and more widely utilized educational technologies, leading to better outcomes for students - could be enormous.

If you want to create a marketing campaign of some kind, this is a great list for your marketing department.

The future of higher education has been changed through online learning. Your career path can be changed by marketing degree from a best UK University.

Phablet is the new term - a portmanteau of phone and tablet - these larger devices really look more like the devices held by star trek officers. ;-) HP is back in because I guess they realize the future is in the palm of users hands. Increasingly our handheld device is becoming our major device and finding just the right size is the holy grail of manufacturers who are fighting for market share.

k12 online conference marketing flyer

K12 online marketing flyer -- this is going to be so exciting! The K12 online conference is a FREE conference for people who teach kids at the K12 level. You'll find tons of great information about how to teach today's kids and information on new tools and classroom best practice. Julie and I are working with the strand "kicking it up a notch" and are very excited!

Jonathan Trenn writes an article on the "fallacy of community" that many of the vendors at NECC should read. Edubloggers / educators/ educational groups of people emerge because we want to. We create a community when we need to and have the passionate desire for a common purpose. However, the word community and social network was so overused at NECC this year as to become a curse word. Used by people told it was important but who may not understand it themselves. This is a great article and strikes a cord with me.

An articlea bout the fallacy of community.

Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics, Travel Stats and Internet Market Research Data, for over 233 individual countries and world regions. See the Internet Big Picture here.

Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics, Travel Stats and Internet Market Research Data, for over 233 individual countries and world regions. See the Internet Big Picture here.

The difference between advertised fast foods and what they really look like when bought. Photoshoot conducted by a professional, and images of actual food purchased are compared to the idealized version from advertisements. Great study for marketing and photography students.

Wow! That's an amazing representation of what I've always noticed, but never captured on film. This site would be a great addition to a unit on advertising and persuasion. I did such a unit in the past with really terrific results; see http://teachwithpicturebooks.blogspot.com/2010/05/as-seen-on-tv-media-messages-unmasked.html for some ideas I incorporated.

That's exactly what I was thinking too Keith; using the site in a lesson, or unit, about advertising, and how manipulative it can be. There's another site with images here, although it doesn't have any of the contemplative thoughts of the original bookmark (http://www.thewvsr.com/adsvsreality.htm).

A great summary of what Twitter is all about... not just for Marketers

After four tiring-exciting-stressful-fun days, we'd like to introduce you to our new little buddy, HelloApp. The idea is simple: When you arrive at a conference, you just say where you're sitting, via Twitter. Once you do that, you can … 1. Search for people with a certain skill-set (ie PHP, jQuery, CSS3, marketing, etc) and see where they're sitting 2. View the seating diagram colored based on Twitter follower count 3. Search for a specific person in the audience and find out where they're sitting 4. View the seating diagram colored based on whether people are Designers, Developers or Businessmen 5. Earn badges and points by meeting people and completing tasks. If you earn a high enough rank, you'll be able to post public messages to the entire audience and win prizes.

After four tiring-exciting-stressful-fun days, we'd like to introduce you to our new little buddy, HelloApp. The idea is simple: When you arrive at a conference, you just say where you're sitting, via Twitter. Once you do that, you can … 1. Search for people with a certain skill-set (ie PHP, jQuery, CSS3, marketing, etc) and see where they're sitting 2. View the seating diagram colored based on Twitter follower count 3. Search for a specific person in the audience and find out where they're sitting 4. View the seating diagram colored based on whether people are Designers, Developers or Businessmen 5. Earn badges and points by meeting people and completing tasks. If you earn a high enough rank, you'll be able to post public messages to the entire audience and win prizes.

You might think this is dumb, but I don't for one reason. If you look at the various senses, smell is one of the most powerful. I recall reading a study stating that if students smelled a certain smell in math class and smelled that same smell as they took the math tests, that they scored better. You can literally recall a smell years later. It is one of the most basic senses. So, although some think the smell-o-vision talked about in this Gizmodo article is "dumb" I know that there will be applications in education (and sales, most likely - just travel to the mall and smell the smells they pump out front of a Cinnabon or Starbucks.) Smell is powerful but it will likely be a bit more time until the practical applications come to market.

Rumbletalk bills itself as a "boutique" backchannel chat tool for live events, Facebook events. etc. They are marketing themselves for integration into Facebook pages and events but it can be put in other places. Lots of backchannel capabilities are emerging as many educators and event planners see the value of providing, managing and leading in the backchannel chats that WILL and DO occur whether you wish they did or not. 

Miguel Guhlin is doing what many of us are doing after the last straw - Google pulling GoogleReader. He's documenting how he's going to pull his dependence upon Google. For me, my biggest decision caused by Google is that I'll be moving to Wordpress over the summer. I do think Google Sites is next although I've received several heated emails that this isn't accurate - if you look at the market share of google sites, it is far less than that of Google reader. Yes, it is something educators depend upon but you get what you pay for. I think Google would be better served to have a freemium model -- if advertising doesn't pay for it, we'll let you keep the service if you pay. I don't know how I"d move from gmail. I just don't but if I had to, I guess I could. I don't think gmail is going anywhere, but I do have my personal email boxes going into that inbox. I agree wikispaces is far superior to Google sites. It started quite a few years a go with Google Lively and it has just continued every year. Thank you Miguel for your transparency. I hope Google is listening, many of us are still HOT about Google reader going away.As great as Feedly is, it doesn't have Diigo or ifttt.com integration yet which is a problem.

FAscinating tool that lets you upload data and make predictions. This would have been a lifesaver in 1990 when I took "Artificial Intellegence Applications in Market Research" at Georgia Tech. IF you are working with predictive modeling at the college level, you should look at the powerful feature set available here.

There is so much publicity and marketing around for the 'Back to school' push, and here in the UK it starts back in June as retailers grapple to win custom. But students are not the only ones returning to school after a pro-longed break, so we asked teachers what their essential items are to buy, before returning back for another school year. Here are the top 15 items, in no particular order, and you can see the responses in the Storify summary...

This case study in Inside Higher Ed about Professor Mike Garver (Central Michigan University - Marketing) shows how this professor is giving lectures by no longer giving lectures. Interestingly, he talks about how Bloom's Taxonomy impacted his change in style. This article ALSO includes a video and I totally applaud the journal of higher ed for including a video. There are so many articles talking about a "great teacher" doing this or "great professor" doing that - SHOW ME. This article did just that. Applause to Inside higher ed and Steve Kolowich - give us more articles like this. If you're in higher ed or a teacher in high school - this is a great read. "It's a good way to, in his words, 'Put a movie in your mind,'

Windows 9 is coming in 2015. Many think Windows 8 was a trainwreck. I think one thing all companies should realize is that as the market matures, the older people who have been using Windows (or any other program for a long period of time) not only want to know HOW to do things the new way but WHY they should. I know many who would be happy to pay for and keep a Windows XP interface for a long time. I understand why the surface style was needed for surface devices but many would be happy with an older system using a traditional windows view.