Call to Action - how to improve them on your website for conversion | FutureNow's GrokDotCom / Marketing Optimization Blog - 0 views
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Frederik Van Zande on 20 Dec 08Hanging out at SES Chicago last week, I spent some time with Stewart Quealy, VP of content development for SES, who told me that he enjoyed my last column about the power of a great unique value proposition. He suggested that as more new faces begin to adopt conversion rate optimization, some may not be as familiar with the fundamentals as many of us are. And of course, the end of the year is always a good time to talk the fundamentals. This week, I want to discuss another conversion rate optimization basic: the call to action (CTA).