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Hyperlink to Persuasion - ClickZ - 0 views

www.clickz.com/3101271

call to action links best practice momentum persuasion architecture

shared by Frederik Van Zande on 20 Dec 08 - Cached

Frederik Van Zande on 20 Dec 08

The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.

<div class="cArrow"> </div><div class="cContentInner">The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.</div>

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Personas for Persuasion Architecture and Scenario Design - 0 views

www.futurenowinc.com/personas.htm

architecture copywriting e-marketing information persona usability

shared by Frederik Van Zande on 26 Apr 08 - Cached

Frederik Van Zande on 26 Apr 08

Conversion Rate Marketing - Future Now persuades your prospects to take action

<div class="cArrow"> </div><div class="cContentInner">Conversion Rate Marketing - Future Now persuades your prospects to take action</div>

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