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Frederik Van Zande

Turn Usable Content into Winning Content :: UXmatters - 0 views

www.uxmatters.com/...000267.php

content usability usable content

shared by Frederik Van Zande on 01 Oct 08 - Cached
  • Frederik Van Zande on 01 Oct 08
     
    Findable. Scannable. Readable. Concise. Layered. We know much these days about how to make Web content usable-thanks to experts such as Robert Horn, Jakob Nielsen, Ginny Redish, and Gerry McGovern. What we don't understand as well, however, is how to make content win users over to take the actions we want them to take or have the perceptions we want them to have. We don't understand how to make Web content both usable and persuasive. I, by no means, intend to imply that we should sacrifice the usability of content to make it more persuasive. Truly winning content must be both.
upty123 patel

Making Most of An Engaging Content for Digital Marketing - Above The Fold - 0 views

abovethefold.in/...-content-for-digital-marketing

content marketing

shared by upty123 patel on 13 Sep 22 - No Cached
  • upty123 patel on 13 Sep 22
     
    Content is the engagement metric on the World Wide Web. Users or Net enthusiasts arrive on the Net expecting informative, engaging content and recreation. All that can be read heard and visualized on the WWW is content.   Content is not only the written word, it is everything on the World wide web that fills the … Making Most of An Engaging Content for Digital Marketing Read More »
Frederik Van Zande

Predicting the popularity of online content - 0 views

www.hpl.hp.com/...predictions.pdf

digg youtube popularity report e-marketing

shared by Frederik Van Zande on 14 Nov 08 - Cached
  • Frederik Van Zande on 14 Nov 08
     
    Bernardo Huberman, Hewlett-Packard's director of the HP Social Computing lab, and fellow researcher Gabor Szabo have published a highly detailed report (PDF) on "predicting the popularity of online content." Focusing on content submitted and popularized on popular social sites Digg.com and Google's YouTube, the two concocted not one but three ways to predict how much traffic and overall user interaction a story or submitted video will receive well after it hits its initial popularity.
upty123 patel

Info on Seo web site content writing and tips - 1 views

www.websitepromotion-india.com/...seowebsitecontentwriting.htm

website page content writing writer creation seo Internet Web Development

shared by upty123 patel on 31 Jul 10 - Cached
  • upty123 patel on 31 Jul 10
     
    About web page content writing
upty123 patel

Seo Articles and Blogs - 0 views

learn-search-engine-optimization.blogspot.in/...riting-contents-for-users.html

content writing about seo

shared by upty123 patel on 29 Feb 16 - No Cached
  • upty123 patel on 29 Feb 16
     
    About Content Writing
Frederik Van Zande

Junta42 blog: How Poor Marketing Kills Great Content - 0 views

blog.junta42.com/...how-poor-market.html

content copywriting e-marketing marketing social_marketing

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Don't forget to market your content online.
Frederik Van Zande

Crutchfield Email Covers 4 Buyer Personalities | Get Elastic - 0 views

www.getelastic.com/persuasive-emails-with-review

competitive consumer types content copywriiting e-mail e-marketing e-shop humanistic methodical personalities spontaneous

shared by Frederik Van Zande on 01 Oct 08 - Cached
  • Frederik Van Zande on 01 Oct 08
     
    I've been a big fan of Crutchfield's marketing for a long time - I consider them to be one of the top retailers in that regard. Here's a perfect example of why: Crutchfield recently ran this email incorporating ratings and reviews (an effective and underused tactic for retail email), and includes content that speaks to various buying modes effectively.
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Top 10 Web 2.0 Activities for Ecommerce | Get Elastic - 0 views

www.getelastic.com/top-ten-2-dot-0

web2.0 e-commerce e-marketing strategy functionality reviews widgets faq twitter user generated content facebook video

shared by Frederik Van Zande on 18 Aug 09 - Cached
  • Frederik Van Zande on 18 Aug 09
     
    Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content. Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.
Frederik Van Zande

Strategic Content as Marketing for Link Building (and the Win) : SEO Book.com - 1 views

www.seobook.com/content-marketing-win

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.
Frederik Van Zande

Improving Product Descriptions Using Competitor Customer Reviews | Get Elastic - 0 views

www.getelastic.com/improving-product-descriptions

copywriting customer review e-marketing e-shop inspiration review seo

shared by Frederik Van Zande on 04 Jun 08 - Cached
  • Frederik Van Zande on 04 Jun 08
     
    Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want to share a few tips for creating unique, compelling product page copy using customer review content - even when your site has few or no reviews.
Frederik Van Zande

Product Video: Easy Distribution Tools | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Video-Easy-Distribution-Tools

e-commerce e-shop e-marketing video youtube

shared by Frederik Van Zande on 31 Dec 08 - Cached
  • Frederik Van Zande on 31 Dec 08
     
    Editor's Note: This is part four in our special report on "Video for Ecommerce," where we describe real stories of online merchants creatively using video to drive sales and grow their brands. Previous installments are linked in below. What's next once you've added product videos to your site? Get the word out. "We know that [consumers] are looking for videos online," said David Burch at video analytics company TubeMogul.com. "That's why our goal, and the goal of our merchants, is to be everywhere where video content is consumed."
Frederik Van Zande

Call to Action - how to improve them on your website for conversion | FutureNow's GrokD... - 0 views

www.grokdotcom.com/...calling-you-to-action

call to action best practice optimization e-marketing

shared by Frederik Van Zande on 20 Dec 08 - Cached
  • Frederik Van Zande on 20 Dec 08
     
    Hanging out at SES Chicago last week, I spent some time with Stewart Quealy, VP of content development for SES, who told me that he enjoyed my last column about the power of a great unique value proposition. He suggested that as more new faces begin to adopt conversion rate optimization, some may not be as familiar with the fundamentals as many of us are. And of course, the end of the year is always a good time to talk the fundamentals. This week, I want to discuss another conversion rate optimization basic: the call to action (CTA).
Frederik Van Zande

SEOmoz | Divide and Conquer: Creating and Managing Your Link Campaign - 0 views

www.seomoz.org/...nd-managing-your-link-campaign

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    Having battled the SEO war on all fronts (for myself, for clients, for a firm, and most recently, in-house), I've learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you're not a link baiting aficionado or if you're limited by what you're authorized to do, then you'll need to get links the old fashioned way and simply ask for them.
Frederik Van Zande

The Power of Persona-lization | FutureNow's GrokDotCom / Marketing Optimization Blog - 0 views

www.grokdotcom.com/...the-power-of-persona-lization

personalization e-commerce e-marketing demographics persona relationships

shared by Frederik Van Zande on 13 Feb 09 - Cached
  • Frederik Van Zande on 13 Feb 09
     
    Personalization, done effectively, is a lot more than making product recommendations or using technology to welcome a visitor by name. Smart personalization is the process of providing more relevant content and offers to your visitors based on their preferences and behavior.
Frederik Van Zande

Ecommerce Know-How: Use Facebook, LinkedIn to Promote Your Store | Practical eCommerce - 0 views

www.practicalecommerce.com/...LinkedIn-to-Promote-Your-Store

e-commerce e-shop e-marketing social network social media marketing

shared by Frederik Van Zande on 24 Feb 09 - Cached
  • Frederik Van Zande on 24 Feb 09
     
    Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger relationships with customers.
Frederik Van Zande

Tracking New RSS Subscribers With Google Analytics (To Understand Them Better) - 0 views

www.webresourcesdepot.com/tics-to-understand-them-better

RSS custom google analytics subscribers optimization

shared by Frederik Van Zande on 23 Dec 09 - Cached
  • Frederik Van Zande on 23 Dec 09
     
    "For a website, gaining RSS subscribers requires hard work as visitors prefer to subscribe websites with fresh/quality content & expect this to be continious. On the other hand, RSS subscribers are very valuable loyal readers which follow the website regularly. So, for a website, it is very important to analyze "how visitors become RSS readers" like: * from which websites do they reach to yours * which page of yours is the one that gains you most subscribers, etc. Google Analytics, besides all the simplicity it offers, has a very functional event tracking method for analyzing custom events which we will be using to track new RSS subscriptions and see how to analyzing them deeper."
Frederik Van Zande

Hot Ecommerce Trend: Embedded Video in Email | Get Elastic - 0 views

www.getelastic.com/embedded-video-email

video email e-marketing embedding best practice strategy

shared by Frederik Van Zande on 08 Jun 09 - Cached
  • Frederik Van Zande on 08 Jun 09
     
    'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.
Frederik Van Zande

Ecommerce Know-How: Writing Product Descriptions that Sell | Practical eCommerce - 0 views

www.practicalecommerce.com/...Product-Descriptions-that-Sell

e-shop e-commerce content ROI product information copywriting content strategy

shared by Frederik Van Zande on 13 May 09 - Cached
  • Frederik Van Zande on 13 May 09
     
    An ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slow-to-deliver electronic vending machine at worst. Consciously or not, online stores are conceived, designed, and created to sell products while making as little personal contact with a customer as possible. And as such, well-written product descriptions can have a significant impact on a store's success.
upty123 patel

LinkedIn Social Media Marketing Solutions That Matter for all Businesses - Social Media... - 0 views

www.sooperarticles.com/...er-all-businesses-1840073.html

marketing social social media social media marketing businesses solutions

shared by upty123 patel on 09 Sep 22 - No Cached
  • upty123 patel on 09 Sep 22
     
    These are paid marketing strategies that require skills and experience to get optimum results. Unlike Google Ads that use short content comprising of a few lines and a title, social media offer greater Ad options.
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