Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lif... - 0 views
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Frederik Van Zande on 18 Oct 08This is for the advanced only, not a company that is still trying to answer "what or why". To gauge the sophistication of your organization, see this chart. Deploying this strategy without grasping the foundations of social media, the cultural changes it implies or testing trial programs will likely lead to failure.