Janet discusses a tool Bing has in its Webmaster tools that lets you see the types of links that point into you, and lets you look at their value, so you can go after similar links.
Consumers Head Online for Local Business Information - Search Engine Watch (SEW) - 0 views
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Importance of Ratings and Reviews From 2008 to 2009, usage of consumer ratings and reviews increased to 25 percent (+3) among IYP searchers and to 27 percent (+5) among general searchers. Additionally, people who use social networking sites for local business information are more likely to use consumer reviews (53 percent). It's interesting that, while overall usage of ratings and reviews is only 24 percent, its importance during the business selection process is 57 percent! Because users of ratings and reviews heavily rely on them to select a company to do business with, they should be a serious component of any marketer's online strategy.
BruceClay - SEO Newsletter - INTERNATIONAL: Universal Search Occurrences and Types in G... - 0 views
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Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations.
In addition, we wanted to test what Marissa Mayer, the Google VP of Search Products & User Experience stated in November 2009. In the interview, she noted that when Universal Search launched in 2007 a Universal Search item appeared in 4 percent of search queries, whereas in November 2009 a Universal Search item appeared in 25 percent of search queries.
We selected a sample of different search results in Google.com.au (searched from an Australian IP and eliminating the impacts of personalised search) and recorded the occurrences and types of Universal Search results. We gathered this data across a number of different keyword groups including brand, high-volume, mid-tier, long-tail and celebrity- and news-related keywords. We then tracked those search results over a period of days to determine the level of change.
Please note that these are based on a sample size and are based on an average across the sample set. The results of our research are outlined below:
Our research shows that:
- 86 percent of all searches returned a Universal Search result on page
- 74 percent of all searches returned a Universal Search result above the fold on page 1.
BruceClay - SEO Newsletter - FEATURE: Takeaways from SMX Advanced Seattle 2010 - 0 views
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You & A with Matt Cutts of GoogleGoogle's new Web indexing system, Caffeine, is fully live. The new indexing infrastructure translates to an index that is 50 percent fresher, has more storage capacity and can recognize more connections of information. The Mayday update was an algorithm update implemented at the beginning of May that is intended to filter out low-quality search results. A new report in the Crawl errors section of Google Webmaster Tools indicates "soft 404" errors in order to help webmasters recognize and resolve these errors. Keynote Q&A with Yusuf Mehdi of Microsoft Bing is opening up new ways to interact with maps. The newly released Bing Map App SDK allows developers to create their own applications which can be used to overlay information on maps. Bing Social integrates to Facebook firehose and Twitter results into a social search vertical. Bing plans to have the final stages of the Yahoo! organic and paid search integration completed by the end of 2010. Decisions about how to maintain or integrate Yahoo! Site Explorer have not been finalized. Bing's Webmaster Tools are about to undergo a major update. Refer to the Bing Webmaster Tools session for more on this development.
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Bing's program manager said that the functionality provided by Yahoo! Site Explorer will still be available. It's not their intention to alienate SEOs because they consider SEOs users, too.
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The Bing Webmaster team has built a new Webmaster Tools platform from the ground up. It is scheduled to go live Summer 2010. The platform focuses on three key areas: crawl, index and traffic. Data in each area will go back through a six month period. Tree control is a new feature that provides a visual way to traverse the crawl and index details of a site. The rich visualizations are powered by Silverlight. URL submission and URL blocking will be available in the new Webmaster Tools.
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What Google Thinks of Your Site - Search Engine Watch (SEW) - 0 views
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Internal Links Listings Sitelinks have been around for years, about five to be exact. Another important SERP feature that has also been around this long are site's internal links in the SERP listings. The occurrence of this isn't always deemed by branded or domain related searches as well as having a first place listing. These horizontally placed links located between the SERP listing description and URL are most often a mirrored replication of the anchor text of the text links you possess on your home page. To perform optimally at getting Google to display these, make sure the text links are placed in the first few paragraphs of copy to help increase your internal page CTR. Also, ensure that the anchor text is identical to the destination pages overall keyword focus. Having placement of internal links in Google SERPs is Google's thumbs up that you have a proper internal linking to keyword strategy.
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Hierarchical Category Links One of the most recent SERP listing features you can use gauge Google's perception of your site are the hierarchical breadcrumb links placed in the URL line of SERP listings. These began to appear half a year ago and, like the internal link placement above, also don't require first place ranking, brand, or domain related searches to appear in SERPs. Receiving the hierarchical category links are achieved by utilizing a network of breadcrumb navigation across the internal pages of your site. To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. Your URL structure should include keyword rich and content relevant category/folder naming conventions and ensure that site content falls into the appropriate categories. Furthermore, having a breadcrumb navigation in which the category links closely mimic the folder path of the URL helps to indicate to Google how the content of your site flows and that you have taken steps to properly deliver site content to search engines as well as users. Taking into consideration these Google SERP features will allow you to gain insight as to how Google understands the most important elements of your site from an SEO standpoint.
Official Google Blog: Edit video online with the YouTube Video Editor - 0 views
Google Share of Searches Hits 72 Percent in May 2010 @SEWatch - 0 views
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June 21, 2010 Google Share of Searches Hits 72 Percent in May 2010 Share tweetmeme_source = 'sewatch'; tweetmeme_service = 'bit.ly'; Experian Hitwise today announced that Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.23 percent and 2.14 percent, respectively.
The Google Killer No One Dares Discuss - Search Engine Watch (SEW) - 0 views
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The Empire Strikes Back Taking the Google example, Google is already working desperately to capture all of the shared human experience data and to work it into their index in a usable form. That is what their attempts, though less than pretty, at presenting real-time search have been all about. Sharing data between people by creating Buzz for Gmail users was headed in exactly the same direction. And Google Analytics together with personalization have both been collating human behavior data for quite some time. Launching Android as an open source vehicle was about taking facilitating share in that vitally important mobile phone access zone. So, in fact, the "crawler+data organization (index)+algorithm+ search ranking" pattern of search we understand today has to disappear and be replaced with "human behavior logging+data organization (index)+algorithm+ranking" to produce the right result. Google could actually be its own Google Killer as they, for one, are well placed to do this.
SEO & Link Building: The Domain Authority Factor - Search Engine Watch (SEW) - 0 views
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Authority Comes With Age The main ingredient of authority is time. Websites gain authority by behaving themselves for some time, having links pointing to the site for a longer period, and having other authority sites linking to them.
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Subdomains start out with the same authority as their www parents, but when they start out linking intensively to low or negative authority websites they can lose theirs without affecting the rest of the domain too much. This effects the choice between using subdomains or subdirectories, because activities within a directory influence the entire (sub)domain it's on.
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Links from authorities aren't easily acquired because they're careful when linking out. Use the Bing operator "linkfromdomain:authority.com" to discover what they already link to. Discover why those sites are being linked to and, by emulating that strategy, you might get great authority links.
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