26) Thank You Page
Did you optimize your thank you page? Have you clearly defined expectations and next steps post-conversion?
Don’t forget about the back-end. Your Thank You page is your chance to seal the deal and delight your converted visitors. Tell them exactly what to expect, how and when, now that they’ve engaged in your offer.
Here’s an example of a Thank You page with everything you can (and should) include from HubSpot:
What happens next? Make it very clear – image source
Fire up Screaming Frog, fire up DeepCrawl, fire up whatever kind of crawler you want to use, have a look at custom extraction, and see how you can make your business more efficient, find out how you can get some really cool competitive insights
"I've managed to identify that a competitor doesn't have a specific product in stock, and, as a result of that, I've been able to increase our prices because they didn't sell it."
Google also recommends that you should use 302 (temporary) redirects rather than 301 (permanent) redirects when using URL redirection to conduct split tests.
try using the AB test results (which often come faster) to inform content and title tag changes. For example, if you find out certain messaging makes people fill out your form more, try using that in your title tags in hopes of producing a higher CTR.
Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn't even increase security, but it does cost you business due to login failures.
first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike
There are several lists of web design mistakes around the Internet. Most of them, however, are the "Most common" or "Top 10" mistakes. Every time I crossed one of those lists I would think to myself: "Come on, there must be more than 10 mistakes..."