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Contents contributed and discussions participated by Rob Laporte

Rob Laporte

12 new KPIs for the generative AI search era - 0 views

Rob Laporte

The Deep Research problem - Benedict Evans - 0 views

  • At this stage, the obvious response is to say that the models keep getting better, but this misses the point. Are you telling me that today’s model gets this table 85% right and the next version will get it 85.5 or 91% correct? That doesn’t help me. If there are mistakes in the table, it doesn’t matter how many there are - I can’t trust it. If, on the other hand, you think that these models will go to being 100% right, that would change everything, but that would also be a binary change in the nature of these systems, not a percentage change, and we don’t know if that’s even possible.
Rob Laporte

Reasoning best practices - OpenAI API - 0 views

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    "How to use reasoning for validation"
Rob Laporte

Why traditional keyword research is failing and how to fix it with search intent - 0 views

  • Some of the best-performing content types include: Comparison content (“Best DSLR cameras under $1,000”). Niche buying guides (“Ultimate guide to ergonomic keyboards”). Interactive tools (e.g., ROI calculators, pricing estimators). Video-first content, which improves engagement and differentiation.
Rob Laporte

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs - 0 views

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    "helpful chart"
Rob Laporte

Is rank tracking dead? Why Google's new rules are changing the game - 0 views

  • But, as Miracle Max said, “mostly dead is still slightly alive.”
Rob Laporte

AI Overview FAQ: Google AI Overview Questions Answered - 0 views

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    "Why are AI Overviews less common in transactional industries like Real Estate and Automotive?"
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