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Rob Laporte

Website Hacking Statistics in 2020 - WebARX Security Blog - 0 views

www.webarxsecurity.com/cking-statistics-2018-february

site code & design Security_Hacks

shared by Rob Laporte on 18 Sep 20 - No Cached
  • A very worrisome fact about website hacking statistics and hacking websites is that 98% of WordPress vulnerabilities are related to plugins. (See Figure 7 below.) The most popular vulnerability types in WordPress plugins are Cross-site Scripting and SQL Injection. According to CVE Details, XSS attacks are the biggest threat to WordPress sites. The second most popular type of attack is code execution and third are different bypass vulnerabilities. What is even the most worrisome is that in these top 10 WordPress plugins listed you can see 5 commercial plugins, they have around 21 million downloads and one of these plugins is a security plugin. (Source: WP WhiteSecurity) Source: WP WhiteSecurity To top it off, even more, the sad part is that anyone can create a plugin and publish it — WordPress is open source and nobody is performing a code analysis before the new plugin is sent out for the world. Also, there are no serious security standards for these plugins hence, WordPress plugins are unfortunately prone to vulnerabilities.
jack_fox

160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views

www.omnicoreagency.com/ital-marketing-statistics-2018

seo smm

shared by jack_fox on 23 Aug 18 - No Cached
  • Only 43% of online stores see significant traffic from their social media pages.
  • Having a video thumbnail in the search results can double your search traffic.
  • Mobile ad blocking is increasing 90% year-over-year.
  • ...13 more annotations...
  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
  • 38% of marketers are publishing content at least once a week
  • 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
  • 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
  • Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
  • Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
  • People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
  • 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
  • Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
  • Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
  • In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
  • About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
  • Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
Rob Laporte

Search Stats You Need to Know (Sept 08) & Build A Banner In Minutes - 0 views

searchengineland.com/-a-banner-in-minutes-15241.php

ppc banners

shared by Rob Laporte on 29 Oct 08 - Cached
  • Google AdWords: Separate metrics for Google and search partners are now available As reported on the Inside AdWords blog, and in the spirit of transparency, Google is finally breaking out stats between Google Search and the Google Search Network. I’ve actually run mirrored campaigns with each option just to be able to see the difference between the two search vehicles. I’m glad Google has now opened this up to us. According to the Google blog: We’re happy to let you know that we’ve changed the way your Campaign Summary and Ad Group Summary pages present statistics in order to give you additional level of detail into your campaign performance. Previously, these pages divided statistics into two categories: search, which included Google and search partners, and the content network. Now, we show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. You can view ad group or campaign performance at a summary level, or broken down by different combination of Google, our search partners, and our content network. Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center. Click image above for full screen version
  • Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. “Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September.
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  • Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large. More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months, according to a Marin Software-sponsored study conducted by JupiterResearch. More than 90% of the big spenders also said they would spend as much as 22% more if they had better campaign management tools. Change in Paid Search Spending in next 12 Months according to US Search Marketers, 2008. 55% Plan to Increase spending 28% Plan to Maintain spending 17% Plan to decrease spending
  • Free tool of the week: Build banner ads in minutes in AdWords Called the Display Ad Builder, AdWords now offers a wizard type interface which walks you through the process of building a banner ad. As reported on their blog last week: Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve wanted to expand beyond your text ad campaigns, or if you’ve been looking for an easier way to build display ads, this tool can help. This new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. The tool can create ads to fit all possible placements across the Google content network, including video and game placements. The display ad builder is available now to all advertisers in the U.S. and Canada. The interface is very easy to use. Check out the sample ad I designed for this column: Okay, so I’m not going to win a Cleo award for this, but it is a good way to make a quick ad and I’m sure Google will expand the features in the near future. For more info on this tool, check out the YouTube video tutorial and the Display Ads 101 Tutorial.
  • Rob Laporte on 29 Oct 08
     
    Top 10 Industry Search Terms - September, 2008 By Hitwise US The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise All Categories category for the 4 weeks ending September 27, 2008, based on US Internet usage. 1. myspace - .78% 2. craigslist - .47% 3. ebay - .34% 4. youtube - .26% 5. myspace.com - .26% 6. facebook - .20% 7. yahoo - .19% 8. mapquest - .16% 9. www.myspace.com - .10% 10. craigs list - .09% Top 10 Fast Moving Search Terms - September, 2008 by Hitwise This list features the search terms for the industry All Categories, ranked by largest relative increase for the week ending September 27, 2008, compared with the week ending September 20, 2008. 1. dancing with the stars 2. paul newman 3. david blaine 4. clay aiken 5. britney spears 6. 2009 ford mustang concept car 7. hooters 8. criss angel 9. heroes 10. presidential debate Some of the terms that are off the top ten list from August: sarah palin, hurricane gustav, how to get a tax refund, palin, democratic convention Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September. Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer
Jennifer Williams

Tag Categories - 24 views

Hey Dale, I added that for you. If anyone else really thinks a new "tag" (category) is needed, post here to the forum. Don't forget to use these tags and make sure that they are spelled the same...

tags

started by Jennifer Williams on 22 Apr 08 2 follow-ups, last by Jennifer Williams on 20 May 08
Rob Laporte

SEOmoz | Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool - 0 views

www.seomoz.org/...e-launch-of-our-linkscape-tool

statistics seo link marketing

shared by Rob Laporte on 26 Oct 08 - Cached
  • Rob Laporte on 26 Oct 08
     
    After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%
Rob Laporte

Search Engine Statistics 2022: Market Share and Revenue | SerpWatch - 0 views

serpwatch.io/...search-engine-statistics

Statistics SEM Industry roi planning

shared by Rob Laporte on 15 Jun 22 - No Cached
  • Google has 92.04% of the global market share. Bing accounts for 6.79% of the market share on desktop devices worldwide.
  • Globally, search traffic accounts for 29% of the web traffic.
  • In September 2021, Google’s desktop market share was 86.64%.
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  • Google holds an 88.34% share of the US search engine market.
  • Google has 94.24% of the mobile market share in the US.
  • 93% of consumers in the US use local search to find businesses.
  • Organic search generates 53.3% of website traffic across industries.
  • Bing holds 11.05% of the desktop search engine market in the US.
  • On desktop devices, 34.85% of searches end with zero clicks
  • 56.10% of searches on mobile devices are zero-click searches
Rob Laporte

Why Doesn't Social Influence Shopping More? | ClickZ - 0 views

www.clickz.com/...social-influence-shopping-more

roi planning social media Statistics

shared by Rob Laporte on 06 Dec 13 - No Cached
  • According to a recent interview with Jay Henderson, strategy director at IBM Smarter Commerce on Mashable, just one percent of Black Friday sales are attributable to social media. One percent! That said, it would be naïve to think that your social efforts don't have any influence on sales.
Jennifer Williams

Mind Blowing Social Media Statistics | Stella Pop's Official Content Marketing Blog - 0 views

www.yostella.com/...lowing-social-media-statistics

social media

shared by Jennifer Williams on 31 Jan 10 - Cached
  • Jennifer Williams on 31 Jan 10
     
    Recent social media stats.
Rob Laporte

We Analyzed 5 Million Google Search Results. Here's What We Learned About Organic CTR - 0 views

backlinko.com/google-ctr-stats

seo Statistics

shared by Rob Laporte on 13 Sep 19 - No Cached
  • Here is a Summary of Our Key Findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference. 5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range. 7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. 8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words. 9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%. 10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description. I have detailed data and information of our analysis below.
jack_fox

Daily iOS 14.5 Opt-in Rate | Flurry - 0 views

www.flurry.com/...rldwide-us-daily-latest-update

Statistics roi planning

shared by jack_fox on 11 May 21 - No Cached
  • opt-in rates expected to be low, this change is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide. 
    • jack_fox
      jack_fox on 11 May 21
       
      also relevant to STMX, rewards systems projects
jack_fox

Organic vs. Paid Search: (66 Astonishing) Statistics for 2019 | HigherVisibility - 0 views

www.highervisibility.com/...anic-vs-paid-search-statistics

roi planning seo ppc

shared by jack_fox on 07 Oct 19 - No Cached
  • Paid search results gain 150% as many conversions from clicks as organic search results.
jack_fox

PPC Statistics 2018 - Google AdWords Trends and Stats | WordLead - 0 views

www.wordlead.com/...ppc-statistics-adwords-trends

ppc

shared by jack_fox on 07 Oct 19 - No Cached
  • People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result
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