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Rob Laporte

Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday - 0 views

searchengineland.com/-1-billion-cyber-monday-102468

Statistics mobile advertising

shared by Rob Laporte on 29 Nov 11 - No Cached
  • Rob Laporte on 29 Nov 11
     
    Another compelling batch of data released over the weekend concerns the contribution of non-PC devices (smartphones and tablets) to Black Friday sales. IBM reported a marked increase in mobile shopping: Mobile traffic increased to 14.3 percent  . . . compared to 5.6 percent in 2010 Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices . . . Android came in third at 4.1 percent. Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices
Rob Laporte

Advertisers Lag Consumers in Mobile Adoption, For Now - ClickZ - 0 views

www.clickz.com/3635085

mobile advertising

shared by Rob Laporte on 24 Sep 09 - Cached
  • Only 11 percent of both brands and agencies responding to eMarketer said mobile represented a line item in their 2010 budgets; nineteen percent said they were "experimenting but have no future plans at all;" and 36 percent of brands said it was simply not part of their plans. But with the spread of smart phones and devices that facilitate easier Web searching, advertisers will find themselves faced with more options for reaching consumers on their phones, and are already preparing to take advantage of them. EMarketer projects spending on mobile ads to reach $593 million next year, and $830 million in 2011. By 2013, the report says that number will reach $1.56 billion, 9.9 percent of total spending on display advertising. "Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video," Elkin said. The report also noted that widespread experimentation today is making marketers -- and consumers -- more comfortable with ads on mobile devices, and will pay off in the coming years. Of course, talking about mobile is talking about many different things: search, display and SMS texting, to name a few. As for where marketers will put this money, eMarketer predicts the steepest rise to come in money spent on search, from 18 percent of the total in 2008 to 37 percent in 2013. Meanwhile, SMS will see a decline in share as messaging options become more sophisticated, from 60 percent in 2008 to 28 percent in 2013. Display is expected to grow its share, from 22 percent last year to 35 percent in 2013.
Rob Laporte

Google Shares Mobile Search Volumes - Search Engine Watch Forums - 0 views

forums.searchenginewatch.com/showthread.php

roi planning sem & other tools

shared by Rob Laporte on 02 Oct 09 - Cached
  • 1 Week Ago AccuraCast vbmenu_register("postmenu_141249", true); This is just a forum. Opinions expressed here are not official!   Join Date: Oct 2004 Location: London, UK Posts: 115 Google Shares Mobile Search Volumes After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can put a number and a value to mobile search advertising, and make a stronger business case to prospective clients.
Rob Laporte

The Real Impact of Mobile-First Indexing & The Importance of Fraggles - Moz - 0 views

moz.com/...the-importance-of-fraggles

seo roi planning

shared by Rob Laporte on 21 Jul 19 - No Cached
  • We have also recently discovered that Google has begun to index URLs with a # jump-link, after years of not doing so, and is reporting on them separately from the primary URL in Search Console. As you can see below from our data, they aren't getting a lot of clicks, but they are getting impressions. This is likely because of the low average position. 
  • Start to think of GMB as a social network or newsletter — any assets that are shared on Facebook or Twitter can also be shared on Google Posts, or at least uploaded to the GMB account.
  • You should also investigate the current Knowledge Graph entries that are related to your industry, and work to become associated with recognized companies or entities in that industry. This could be from links or citations on the entity websites, but it can also include being linked by third-party lists that give industry-specific advice and recommendations, such as being listed among the top competitors in your industry ("Best Plumbers in Denver," "Best Shoe Deals on the Web," or "Top 15 Best Reality TV Shows"). Links from these posts also help but are not required — especially if you can get your company name on enough lists with the other top players. Verify that any links or citations from authoritative third-party sites like Wikipedia, Better Business Bureau, industry directories, and lists are all pointing to live, active, relevant pages on the site, and not going through a 301 redirect. While this is just speculation and not a proven SEO strategy, you might also want to make sure that your domain is correctly classified in Google’s records by checking the industries that it is associated with. You can do so in Google’s MarketFinder tool. Make updates or recommend new categories as necessary. Then, look into the filters and relationships that are given as part of Knowledge Graph entries and make sure you are using the topic and filter words as keywords on your site.
  • ...3 more annotations...
  • The biggest problem for SEOs is the missing organic traffic, but it is also the fact that current methods of tracking organic results generally don’t show whether things like Knowledge Graph, Featured Snippets, PAA, Found on the Web, or other types of results are appearing at the top of the query or somewhere above your organic result. Position one in organic results is not what it used to be, nor is anything below it, so you can’t expect those rankings to drive the same traffic. If Google is going to be lifting and representing everyone’s content, the traffic will never arrive at the site and SEOs won’t know if their efforts are still returning the same monetary value. This problem is especially poignant for publishers, who have only been able to sell advertising on their websites based on the expected traffic that the website could drive. The other thing to remember is that results differ — especially on mobile, which varies from device to device (generally based on screen size) but also can vary based on the phone IOS. They can also change significantly based on the location or the language settings of the phone, and they definitely do not always match with desktop results for the same query. Most SEO’s don't know much about the reality of their mobile search results because most SEO reporting tools still focus heavily on desktop results, even though Google has switched to Mobile-First.  As well, SEO tools generally only report on rankings from one location — the location of their servers — rather than being able to test from different locations. 
  • The only thing that good SEO’s can do to address this problem is to use tools like the MobileMoxie SERP Test to check what rankings look like on top keywords from all the locations where their users may be searching. While the free tool only provides results with one location at a time, subscribers can test search results in multiple locations, based on a service-area radius or based on an uploaded CSV of addresses. The tool has integrations with Google Sheets, and a connector with Data Studio, to help with SEO reporting, but APIs are also available, for deeper integrations in content editing tools, dashboards and for use within other SEO tools.
  • Fraggles and Fraggled indexing re-frames the switch to Mobile-First Indexing, which means that SEOs and SEO tool companies need to start thinking mobile-first — i.e. the portability of their information. While it is likely that pages and domains still carry strong ranking signals, the changes in the SERP all seem to focus less on entire pages, and more on pieces of pages, similar to the ones surfaced in Featured Snippets, PAAs, and some Related Searches. If Google focuses more on windowing content and being an "answer engine" instead of a "search engine," then this fits well with their stated identity, and their desire to build a more efficient, sustainable, international engine.
Rob Laporte

Relying On Print Yellow Pages? Most Local Customers Turn To The Web! - 0 views

searchengineland.com/mers-turn-to-the-web-15082.php

local & mobile marketing

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 7:13pm Eastern by Greg Sterling Relying On Print Yellow Pages? Most Local Customers Turn To The Web! Online marketers have been predicting the death of print yellow pages for years. While that will never happen, print yellow pages are no longer the primary way that people seek local information. In fact, the internet collectively - through search engines, local search sites, online yellow pages and other venues - is the top way consumers look for local information. A new study underscores this change and documents with hard numbers why local advertisers have to take the internet into account when trying to reach customers. The study The shift from print to web was captured by advertising agency TMP Directional Marketing, which commissioned comScore to perform a study in May 2007 about local search user behavior - online and off. The stated purpose was to "understand the use and value of on- and offline local search sources," including Internet yellow pages, print yellow pages and search engines. That study involved behavioral observations and survey responses from 3,000 members of comScore's US consumer panel. TMP followed up that original study with a second one this year, in July 2008. The results were released late last week. This overview compares the topline findings from the previous study and those just published. Internet now 'primary' local information source When asked about their "primary" source for location business information, here's how survey respondents answered: In the 2007 findings, print yellow pages were the single, leading source for local business information. However the internet, in the aggregate, was used as a primary tool by almost twice as many respondents. In the 2008 survey, search engines (e.g., Google) have pulled ahead of print yellow pages, while internet yellow pages (e.g., Yellowpages.com) saw growth and local search sites (e.g., Google Maps, Yahoo Local) experienced a slight usage
Rob Laporte

The Dawn of a Totally New Mobile Marketing - ClickZ - 0 views

www.clickz.com/3634016

mobile advertisting

shared by Rob Laporte on 24 Jun 09 - Cached
  • In fact, the Mobile Marketing Association is anticipating a 26 percent jump in mobile marketing spending this year. Remember, this is a year where overall spending on advertising is expected to be either flat or declining. I think the association is dead-on accurate with its projection, thanks to massive evolution in both services and the hardware itself. New Services for Mobile If you ever want to predict the near future for technology, look at what young coders are getting excited about. Years ago, search was the cool thing to get into. Before that, it was Java apps, and before that it was operating systems. Right now, the best programmers want to try mobile applications, particularly for the iPhone, but also for Google's Android operating system.
Rob Laporte

Mobile Statistics - Exclusive: Mobile now the primary way consumers shop online - Inter... - 0 views

www.internetretailer.com/...mary-way-consumers-shop-online

roi planning social media mobile advertising

shared by Rob Laporte on 08 Sep 14 - No Cached
  • Rob Laporte on 08 Sep 14
     
    the newly published 2015 Internet Retailer Mobile 500
Rob Laporte

How To Best Optimize Your Mobile Site For SEO - 0 views

searchengineland.com/our-mobile-site-for-seo-112940

seo mobile advertising local & mobile marketing

shared by Rob Laporte on 28 Feb 12 - No Cached
  • Rob Laporte on 28 Feb 12
     
    mobile SEO best practices beyond this
Rob Laporte

5 Things Google Ads can now do automatically - Search Engine Land - 0 views

searchengineland.com/an-now-do-automatically-301338

ppc local & mobile marketing

shared by Rob Laporte on 05 Nov 18 - No Cached
  • Smart campaigns for small business Along with Google’s recent rebranding of AdWords to Google Ads, they announced the arrival of a new automated campaign type for small businesses, called Smart Campaigns. This campaign type, now available in the US, is built on top of AdWords Express, and according to Google, it can produce significantly better results. For now, this will become the default campaign type for new advertisers. The target users of this type of campaign might have chosen AdWords Express or Local Service Ads in the past, and those options will remain available until further notice from Google. If a small business decides to work with an agency or wants to venture into PPC management, it can still opt for the full Google Ads experience. This means they can choose from varying levels of automation and make decisions about where to trade off using machine learning to drive results with manual management that provides more control.
  • What is automated In the case of Smart Bidding strategies like Target CPA, Target ROAS and Enhanced CPC, Google automatically predicts the likelihood of conversions by looking at auction-time signals including device, location, language, dayparts and more. These predictions feed the automated bids that are used for every unique auction. What still needs to be done manually While Google can predict changes in conversion rate and conversion value based on a variety of factors that are widely applicable across a range of advertisers, these systems don’t yet consider unique factors that impact individual advertisers. This means that advertisers should supplement “automated” bid strategies with a management methodology that changes targets based on business-specific conversion factors. Things like flash sales, coverage in the media, weather, social media buzz and so on can all impact how an ad campaign converts, but these factors may not be apparent to Google’s machine learning, so the advertiser who is aware of these factors must do active bid management. But instead of managing things by changing a max CPC bid, management now entails changing the target.
Jennifer Williams

AppLoop Tracks iPhone Users, Advertises Accordingly - 0 views

www.techcrunch.com/...le-ad-network-apploop-launches

iphone mobile advertising

shared by Jennifer Williams on 04 Jul 08 - Cached
  • Jennifer Williams on 04 Jul 08
     
    Mobile local marketing for iphone
Rob Laporte

Mobile SEO Best Practices - 0 views

searchengineland.com/or-effective-mobile-seo-129100

mobile advertising seo

shared by Rob Laporte on 08 Jan 13 - No Cached
  • Rob Laporte on 08 Jan 13
     
    Mobile SEO Best Practices
Rob Laporte

Search Engine Land: Must Read News About Search Marketing & Search Engines - 0 views

searchengineland.com

advertising mobile ppc

shared by Rob Laporte on 25 Aug 08 - Cached
  • Report: Verizon May Opt For Google To Provide Mobile Search Front Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verzion are close on a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other search companies invade this space, but that might be over with. The Wall Street Journal says Verizon wants Google to create a new search platform that would be a one-stop shop. In exchange, Google would share the ad revenue with Verizon under this platform. The details of the deal are not complete yet and as soon as we have more information, we will update you. Click to continue reading...
Rob Laporte

BruceClay - Responsive Mobile Site Design - 0 views

www.bruceclay.com/...responsive-mobile-design.htm

seo mobile advertising site code & design

shared by Rob Laporte on 21 Jun 12 - No Cached
  • Rob Laporte on 21 Jun 12
     
    mobile XML Sitemap
jack_fox

Daily iOS 14.5 Opt-in Rate | Flurry - 0 views

www.flurry.com/...rldwide-us-daily-latest-update

Statistics roi planning

shared by jack_fox on 11 May 21 - No Cached
  • opt-in rates expected to be low, this change is expected to create challenges for personalized advertising and attribution, impacting the $189 billion mobile advertising industry worldwide. 
    • jack_fox
      jack_fox on 11 May 21
       
      also relevant to STMX, rewards systems projects
Jennifer Williams

Tag Categories - 24 views

Hey Dale, I added that for you. If anyone else really thinks a new "tag" (category) is needed, post here to the forum. Don't forget to use these tags and make sure that they are spelled the same...

tags

started by Jennifer Williams on 22 Apr 08 2 follow-ups, last by Jennifer Williams on 20 May 08
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