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In fact, it is the human ability to understand context — which AI tools lack — that necessitates the need for greater human skills

specific qualities to look for in talent: “People that can be creative and innovative in the way they find solutions — problem solvers.” Broader research backs this up: A study of 1,700 global companies found that companies that excelled on human capital metrics were four times as likely to have superior financial performance.

One of the greatest values of experienced workers is domain expertise — deep knowledge of one’s environment. As AI takes over more tasks, there is a significant danger of atrophy of skills and loss of this kind of knowledge.

Key Insights from AI Overview Link Analysis 21.1% of Queries Trigger Overviews: Out of 11,163 analyzed queries, 21.1% (2,358) triggered an AI Overview, with each summary containing an average of 8.9 links. Top Linked Domains: The most frequently linked URLs included YouTube (3.88% from youtube.com and 2.59% from m.youtube.com), Wikipedia (3.76%), and less frequently, Southern Living (1.53%). Overlap with Search Results: 46.3% of the documents linked in the summaries were from the top organic search results for the exact match query. Inclusion of Related Queries: When related queries were added to the direct match queries, the percentage of links from both the direct match and related queries in the top search results increased to 60.4%. Combination of Query Types: The integration of direct match, related, and reformulated queries showed that 67.3% of the links in AI Overviews were accounted for in the top search results. SERP Position and AI Overview Visibility: The likelihood of a search result document appearing in an AI Overview depends on its SERP position. A link ranked first has a 53% chance of being featured, while content ranked tenth has a 36.9% chance. This trend holds for related and reformulated queries as well, with higher-ranking documents more likely to be included. Trends in Unaccounted Links: Further analysis of the unaccounted links revealed a significant presence of YouTube and Wikipedia, highlighting specific domains that AI Overviews favor.

Comparative Studies by Advanced Web Ranking and SE Ranking In July 2024, Advanced Web Ranking published a comprehensive study that found 33.4% of links in AI Overviews are in the top 10 results for the query. On average they found AI Overviews to contain just over 7 links. SE Ranking’s latest AI Overview study showed a significant increase in the average number of links, rising from 4 to 9 per overview. Moreover, SE Ranking found that 73% of the links in AI Overviews aligned with the top 10 search results, highlighting a stronger connection between AI Overviews and organic rankings.

AI Overview Optimization Recommendations Based on Research Findings Based on the findings from our research into Google AI Overviews, here are targeted optimization strategies to explore to increase your content’s visibility in AI Overviews: Optimizing for Direct Match and Related Queries Target direct match queries where your content can realistically achieve first-page rankings on Google, as AI Overviews often source from the top search results. Prioritize high SERP positions by aiming for top rankings in Google search results; the higher your content ranks, the greater the probability of its inclusion in an AI Overview. For highly competitive queries where first-page rankings are challenging, focus on related or reformulated queries where you can rank high. These are often less competitive but relevant variations of the main queries that can provide alternative entry points into AI Overviews. Use Google’s “People also search for” section to find queries that align with both the AI Overview content and your own, enhancing your strategy to target relevant queries. Leveraging YouTube Given the presence of YouTube links in AI Overviews, create and optimize video content relevant to your desired queries. Ensure your YouTube videos have clear, descriptive titles and detailed descriptions that incorporate the target queries.

The average AI Overview is 169 words and 912 pixels long.Only 12.4% of the analyzed keywords display an AI Overview.A Featured Snippet is showing on 17.6% of the analyzed keywords.On average, AI Overviews appear alongside Featured Snippets in 7.4% of cases. For the Health niche, they show up together the most often (34.9% of queries).AI Overviews contain 7.2 links on average when expanded.33.4% of AI Overview links rank in that query's top 10 organic results.46.5% of the URLs included in AI Overviews rank outside the top 50 organic results.Five-word queries trigger an AI Overview most frequently.Keywords from the Health and Safety niches are more likely to trigger AI Overviews.No AI Overviews show up for brand related queries.Navigational intent keywords are less likely to display AI Overviews.Google Ads are displayed in 28.3% keywords that trigger AI Overviews.From all the keywords that trigger AI Overviews, Ads at the top of the SERP appear for 8.7% of keywords. Ads at the bottom are displayed for 19.5% of these keywords.Shopping Ads are almost never seen together with AI Overviews and when they are, they always appear below the AI Overview.

AI Overview Visibility by IndustryWhich industries show AI Overviews more frequently?The bar chart below shows the frequency of AI overviews across different industries.

Rankings totally different [high impact]​ - SGE's method of selecting and ranking pages it shows is completely different from traditional ranking factors. This could have high impact on sites currently ranking high for keywords.  Local results sub par [low impact]​ - SGE's presentation of local results is clearly not as good as the traditional results, so if it remains as it currently is, users will probably prefer not using it.  Shopping results limit traffic opportunities [high impact]​ - Shopping results could have a high impact if you are not showing up in Google's product results. No web results are shown, so some brand sites will lose traffic. Top of funnel research useful (but you may be left out!) [high impact]​ - Informational searches could have a high impact if your brand isn't included. The key to getting included seems to be getting mentioned in third party lists that SGE depends on heavily.  Intent sometimes “off” [low impact] -  SGE is very bad at understanding the intent of queries. If users see this mismatch often, it may sour them to using SGE.

LLM prompting involves designing text inputs to generate a response from an LLM. The goal of prompting is to steer the behaviour of the LLM in a way that elicits a desired outcome. Recent research has focused on developing effective prompting techniques that can expand LLMs' capabilities when carrying out a variety of tasks. Examples include prompt patterns [21], in-context instruction learning [22], evolutionary prompt engineering [23] and domain-specific keywords with a trainable gated prompt to guide toward a target domain for general-domain LLMs [24]. Zhong et al. [25] experiment with prompting LLMs to do scientific tasks across fields like business, science, and health by providing the LLM with a research goal and two large corpora, asking the LLM for corpus-level difference. Reppert et al. [26] develop iterated decomposition, a human-in-the-loop workflow for developing and refining compositional LLM programs that improves performance on real-world science question and answer tasks.

services.2Includes respondents working for organizations focused on human resources, legal services, management consulting, market research, R&D, tax preparation, and training. Exhibit 1

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023 (Exhibit 2)

The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.

Many reports highlight similarities between featured snippets and the answers provided in AI Overviews.  Some experts have even suggested that this redundancy could lead Google to eventually phase out featured snippets altogether.

Top 10 Web Results Feature in AIO Sources 99.5% of the Time

Digging deeper into the data, we also found that nearly 80% of the AI Overview results contain a link to one or more of the top 3 ranking results. And when looking at just the top 1 position, the AI Overview contained a link to it almost 50% of the time. 

The bottom line? One of the best ways to get referenced in an AIO now is to rank highly in Google.