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Rob Laporte

Beyond conventional SEO: Unravelling the mystery of the organic product carousel - Sear... - 0 views

  • How to influence the organic product carouselIn Google’s blog post, they detailed three factors that are key inputs: Structured Data on your website, providing real-time product information via Merchant Center, along with providing additional information through Manufacturer Center.This section of the article will explore Google’s guidance, along with some commentary of what I’ve noticed based on my own experiences.
  • Make sure your product markup is validatedThe key here is to make sure Product Markup with Structured Data on your page adheres to Google’s guidelines and is validated.
  • Submit your product feed to Google via Merchant CenterThis is where it starts to get interesting. By using Google’s Merchant Center, U.S. product feeds are now given the option to submit data via a new destination.The difference here for Google is that retailers are able to provide more up-to-date information about their products, rather than waiting for Google to crawl your site (what happens in step 1).Checking the box for “Surfaces across Google” gives you the ability to grant access to your websites product feed, allowing your products to be eligible in areas such as Search and Google Images.For the purpose of this study we are most interested in Search, with the Organic Product Carousel in mind. “Relevance” of information is the deciding factor of this feature.Google states that in order for this feature of Search to operate, you are not required to have a Google Ads campaign. Just create an account, then upload a product data feed.Commentary by PPC Expert Kirk Williams:“Setting up a feed in Google Merchant Center has become even more simple over time since Google wants to guarantee that they have the right access, and that retailers can get products into ads! You do need to make sure you add all the business information and shipping/tax info at the account level, and then you can set up a feed fairly easily with your dev team, a third party provider like Feedonomics, or with Google Sheets. As I note in my “Beginner’s Guide to Shopping Ads”, be aware that the feed can take up to 72 hours to process, and even longer to begin showing in SERPs. Patience is the key here if just creating a new Merchant Center… and make sure to stay up on those disapprovals as Google prefers a clean GMC account and will apply more aggressive product disapproval filters to accounts with more disapprovals. ”– Kirk WilliamsFor a client I’m working with, completing this step resulted in several of their products being added to the top 10 of the PP carousel. 1 of which is in the top 5, being visible when the SERP first loads.This meant that, in this specific scenario, the product Structured Data that Google was regularly crawling and indexing in the US wasn’t enough on it’s own to be considered for the Organic Product Carousel.Note: the products that were added to the carousel were already considered “popular” but Google just hadn’t added them in. It is not guaranteed that your products will be added just because this step was completed. it really comes down to the prominence of your product and relevance to the query (same as any other page that ranks).
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  • 3. Create an additional feed via Manufacturer CenterThe next step involves the use of Google’s Manufacturer Center. Again, this tool works in the same way as Merchant Center: you submit a feed, and can add additional information.This information includes product descriptions, variants, and rich content, such as high-quality images and videos that can show within the Product Knowledge Panel.You’ll need to first verify your brand name within the Manufacturer Center Dashboard, then you can proceed to uploading your product feed.When Google references the “Product Knowledge Panel” in their release, it’s not the same type of Knowledge Panel many in the SEO industry are accustomed.This Product Knowledge Panel contains very different information compared to your standard KP that is commonly powered by Wikipedia, and appears in various capacities (based on how much data to which it has access).Here’s what this Product Knowledge Panel looks like in its most refined state, completely populated with all information that can be displayed:Type #1 just shows the product image(s), the title and the review count.Type #2 is an expansion on Type #1 with further product details, and another link to the reviews.Type #3 is the more standard looking Knowledge Panel, with the ability to share a link with an icon on the top right. This Product Knowledge Panel has a description and more of a breakdown of reviews, with the average rating. This is the evolved state where I tend to see Ads being placed within.Type #4 is an expansion of Type #3, with the ability to filter through reviews and search the database with different keywords. This is especially useful functionality when assessing the source of the aggregated reviews.Based on my testing with a client in the U.S., adding the additional information via Manufacturer Center resulted in a new product getting added to a PP carousel.This happened two weeks after submitting the feed, so there still could be further impact to come. I will likely wait longer and then test a different approach.
  • Quick recap:Organic Product Carousel features are due to launch globally at the end of 2019.Popular Product and Best Product carousels are the features to keep an eye on.Make sure your products have valid Structured Data, a submitted product feed through Merchant Center, along with a feed via Manufacturer Center.Watch out for cases where your clients brand is given a low review score due to the data sources Google has access to.Do your own testing. As Cindy Krum mentioned earlier, there are a lot of click between the Organic Product Carousel listings and your website’s product page.Remember: there may be cases where it is not possible to get added to the carousel due to an overarching “prominence” factor. Seek out realistic opportunities.
Rob Laporte

FAQ: Google's Popular Products and how to increase your organic product visibility - 0 views

  • With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages.Here is everything you need to know about Google’s Popular Products section.
  • For now, this feature is only available for apparel and fashion products.
  • The Popular Products feature relies on tools you may already be using for your Shopping campaigns and rich results: product feeds and product schema.
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  • Can I measure traffic from Popular Products?
Rob Laporte

Yahoo Launches Web Analytics - 0 views

  • Oct 8, 2008 at 5:55pm Eastern by Matt McGee    Yahoo Launches Web Analytics Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers. The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009. Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free. In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition: Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.” Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.” Ease-of-Use and Flexibility Yahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page. Update: Yahoo’s Dennis Mortensen explains more and shares screenshots in a new post on VisualRevenue.
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    Oct 8, 2008 at 5:55pm Eastern by Matt McGee Yahoo Launches Web Analytics Yahoo has announced that they'll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo's Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers. The next "big deployment," Kavathekar says, will be for Yahoo's 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009. Yahoo's analytics service is a result of the company's purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo's Dennis Mortensen announced the company's plans to make Yahoo Web Analytics free. In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition: 1. Real-time Data: "While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection." 2. Raw Data: "While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form." 3. Ease-of-Use and Flexibility Yahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page. Update: Yahoo's Dennis Mortensen explains more and shares screenshots in a new post on VisualRevenue.
jack_fox

Testimonials: How & Why to Get Them (+ Tons of Examples) | CXL - 0 views

  • Ask open-ended questions like: Would you refer us to a friend?In your own words, how would you describe our [strongest attribute]?What obstacle would have prevented you from buying our product?What did you find as a result of buying the product?What feature did you like most about the product?
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    "Ask open-ended questions like: Would you refer us to a friend? In your own words, how would you describe our [strongest attribute]? What obstacle would have prevented you from buying our product? What did you find as a result of buying the product? What feature did you like most about the product?"
Verilliance

Women Shoppers Seek Guidance Online - 0 views

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    "INFLUENTIAL REVIEWS The findings spotlight the importance other consumers' online reviews of brands has for these digitally savvy women. Asked to say how "reading consumer reviews about products on community message boards" influences them, 77 percent of respondents said it makes them "more likely to look for the product in the store." Likewise, 70 percent said it makes them "more likely to choose the product/brand over another" and 67 percent "more likely to purchase the product in a store.""
Rob Laporte

Google adds more example categories of sites that may be impacted by the product review... - 0 views

  • As Alan Kent of Google recently said on Twitter “a merchant’s product page with user reviews is not considered a “product review page” in this context.”
  • Identify product reviews. Google also recently clarified that structured data may help Google identify product review-type content, but it is one of many ways Google identifies such content. Danny Sullivan wrote, “as for structured data, it might help us better identify if something is a product review, but we do not solely depend on it.”
Rob Laporte

Google AdWords: Now With Images - 0 views

  • Oct 23, 2008 at 1:42pm Eastern by Barry Schwartz    Google AdWords: Now With Images Some AdWords ads on Google are now showing associated images — and getting much larger in the space they take up — through a “Show products from” Plus Box implementation that some are seeing now when searching at Google. For example, try search for bluenile, which brings up a Blue Nile ad. Under the usual ad title and description is a plus symbol (called a Plus Box), followed by the words, “Show products from Blue Nile for bluenile.” If you click on the box, it opens up three product listings from Blue Nile, each listing with an associated image. The most shocking part of this ad is that how much room it takes up. Here is the ad when it is closed: When you click to open up the product results, the whole visible part of the page is consumed with this one ad. Here is an image of just the ad, that measures about 370 pixels tall for me: The ad also shows on the right hand side, as Steve Rubel shows. I was able to replicate Steve’s findings, by searching for diamonds. This implementation is better, in my opinion, because it does not change how the natural/free results are shown but rather only pushes down other ads on the right hand side. Images associated with search ads are not too surprising. We have seen implementations of video ads in AdWords several times. It just seems to me that Google is willing to try anything now when it comes to ads, from video to images to multimedia and who knows what. Do note that back in November of last year January, I reported that Google was testing product results within AdWords. But those product results seemed to have been powered by Google Base and did not contain product images. Google has also been testing showing banner ads in image search.
Rob Laporte

Google's December 2021 product reviews update was bigger than the April product reviews... - 0 views

  • Please note that Google told us that this product reviews update will take approximately three weeks to roll out and we are only now in the start of week two. So, the data may change but generally when Google rolls out these updates, the bulk of the impact you would see from an update would be in the first few days of that rollout.
  • Data providers show December was bigger than April
  • Semrush did tell us that the November 2021 core update was bigger than the December product reviews update, but they are two different types of updates and that makes sense. In fact, The December product reviews update is not showing huge amounts of movement compared to the November core update, Semrush said
Rob Laporte

Google Now Working With Click Forensics - 0 views

  • Oct 13, 2008 at 9:53am Eastern by Barry Schwartz Google Now Working With Click Forensics Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud. Specifically, Google said they would now accept click fraud submissions through the product, FACTr. FACTr is a product Click Forensics created with the help of Yahoo to gather and submit click-quality reports. Google will now be accepting these reports electronically, hopefully streamlining the process for advertisers to get refunds for approved click fraud. Looksmart and Miva are also now accepting them, along with Google, in news that Click Forensics announced last week. As you may remember, Google and Click Forensics have not always seen eye-to-eye. But this is a nice step to see from both parties involved. As a matter of history, Yahoo partnered with Click Forensics back in March of this year.
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    Oct 13, 2008 at 9:53am Eastern by Barry Schwartz Google Now Working With Click Forensics Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud. Specifically, Google said they would now accept click fraud submissions through the product, FACTr. FACTr is a product Click Forensics created with the help of Yahoo to gather and submit click-quality reports. Google will now be accepting these reports electronically, hopefully streamlining the process for advertisers to get refunds for approved click fraud. Looksmart and Miva are also now accepting them, along with Google, in news that Click Forensics announced last week. As you may remember, Google and Click Forensics have not always seen eye-to-eye. But this is a nice step to see from both parties involved. As a matter of history, Yahoo partnered with Click Forensics back in March of this year.
Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

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    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Rob Laporte

Microsoft adCenter Fall Upgrade - 0 views

  • Oct 28, 2008 at 9:11am Eastern by Barry Schwartz    Microsoft adCenter Fall Upgrade The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits User Management: if previously you were only able to have one user, now you can create multiple account users Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads Here is a breakdown of all the blog posts I found pertaining to this fall upgrade: adCenter Fall Upgrade: New Features, adCenter Blog for Advertisers Blog adCenter API Production Fall Upgrade Now Live, adCenter API Blog for Developers adCenter Fall Upgrade: Campaign Management Updates, adCenter Blog for Advertisers adCenter Fall Upgrade: Content Ads Updates (U.S. only), adCenter Blog for Advertisers adCenter Fall Upgrade: Editorial Updates, adCenter Blog for Advertisers adCenter Fall Upgrade: User Management Updates, adCenter Blog for Advertisers adCenter Analytics Beta Refresh - Check Out The New Features, adCenter Analytics Blog adCenter API Production Upgrade Now Live, adCenter API Blog for Developers
Rob Laporte

Effective Internal Linking Strategies That Prevent Duplicate Content Nonsense - Search ... - 0 views

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    The funny thing about duplicate content is that you don't really have to have it for it to appear as if you do have it. But whether you have duplicate content on your site or not, to the search engines appearances are everything . The engines are pretty much just mindless bots that can't reason. They only see what is, or appears to be there and then do what the programmers have determined through the algorithm. How you set up your internal linking structure plays a significant role in whether you set yourself up to appear if you have duplicate content on your site or not. Some things we do without thinking, setting ourselves up for problems ahead. With a little foresight and planning, you can prevent duplicate content issues that are a result of poor internal link development. For example, we know that when we link to site.com/page1.html in one place but then link to www.site.com/page1.html in another, that we are really linking to the same page. But to the search engines, the www. can make a difference. They'll often look at those two links as links to two separate pages. And then analyze each page as if it is a duplicate of the other. But there is something we can do with our internal linking to alleviate this kind of appearance of duplicate content. Link to the www. version only Tomorrow I'll provide information on how to set up your site so when someone types in yoursite.com they are automatically redirected to www.yoursite.com. It's a great permanent fix, but as a safety measure, I also recommend simply adjusting all your links internally to do the same. Example of not linking to www. version. In the image above you can see that the domain contains the www., but when you mouse over any of the navigation links, they point to pages without the www. Even if you have a permanent redirect in place, all the links on your site should point to the proper place. At the very least you're making the search engines and visitors NOT have to redirect. At best, should y
Rob Laporte

Real-time SEO for Organic Product Features in the SERPs - 0 views

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    "Structured Data for products Product feeds in the Google Merchant Center "
Dale Webb

Product Extensions Available to All U.S. Advertisers - 0 views

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    Google has unleashed a new feature in AdWords and is making it available to all U.S. advertisers. The feature is called Product Extensions and it uses information from an advertiser's account in Google Merchant Center. Product extensions allow images to be shown with your ad. The ads include a plusbox, which expands the ad. Advertisers will not be charged when a user simply clicks the plusbox - only when a user actually clicks through to the site.
Rob Laporte

Questioning the Future of Search - ClickZ - 0 views

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    Questioning the Future of Search By Mike Grehan, ClickZ, Jan 26, 2009 Related Reading New Signals to Search Engines Ajax and Search Engines SuperPages.com Combines Local Search with Social Networking Search Engines Are Allowed to Reject Ads Suggested Searches search engines - social networking - reject ads - static link Subscribe to newsletters Subscribe to RSS feeds Post a comment (0 posted) Last week I presented a Webinar based on the "thought paper" I wrote called, "New Signals To Search Engines." As it was a long read at 23 pages, I highlighted the more salient points, but mainly wanted to try and answer the hundreds of questions I received following its publication. The top question was about social media. It seems that many companies already have barriers to entry. Amy Labroo, associate director of online media at Advantage Business Media, asked specifically about any backlash due to unmonitored content in the social media space. I've come across this situation quite a lot recently. Many companies worry about negative commentary and therefore don't accept comments on their blogs or social network sites. In fact, many haven't started a blog or a dialogue space at a social networking site. This is simply hiding from your audience. If people have negative commentary about you and they can't make it known at your Web site or blog, they'll make it known somewhere else. I advocate putting yourself out there and listening to your audience. Marketing has changed from a broadcast-my-corporate-message medium to a listening medium. The voice of the customer is very, very loud online. And those companies that still believe they own their brand and the message may well be in for a bit of shock as brands are hijacked by customers. Let your customers have their say. Keyword-driven marketing is all about understanding the language of the customer and creating marketing messages in that language. From time to time, I meet with creative agencies and almost always end u
Rob Laporte

How to outdo the PPC robots in shopping ads - Search Engine Land - 0 views

  • Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond.
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    "Over time, as advertisers have gotten more advanced with their shopping campaign structures and Google has gotten better at matching products to relevant queries, a more frequent issue we see is that the query is relevant to several products in a feed, but the ad serving system doesn't pick the best one to show in the ad."
Rob Laporte

Local Search Tools For the SMB and Professional | Understanding Google Maps & Local Search - 0 views

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    Local Search Tools For the SMB and Professional Category: Local Search - Mike - 6:00 am I have been using two "new" local search tools of late and have been impressed with both of them. The Local Search Toolkit from seOverflow has recently been released from beta and upgraded to work with the many changes that occurred recently in Google Places. The tool provides competitive information for a range of information for the top 7 listings in a given geo search. It will provide both URLs and totals for each of the following: Site Title Tag, Categories, Citations, Reviews , Number of Photos, Number of Videos, whether the listing is Owner Verified and the listings Distance to City Center. It's free and provides a wealth of information. It's useful for determining which reviews sites are most prevalent in which industries and which citations sources are the most prominent. Another tool that I often use is the Whitespark Local Citation Finder. The free version has been around for a while and is also useful in finding citations for either keyword phrases, your own site or those of a competitor. They just released the Local Citation Finder Pro version. The Pro Version is $20/mo and normally I do not write about products that charge a fee but it has a new feature that I am finding incredibly useful (they provided me with a free subscription). Local Citations Pro now offers the ability compare the specific citations between any number of  searches and or business listings. So for example you can examine your business listing and the citations for the listing that is tops in your category and against the citations for a series of search pharse. The information is offered up both visually and via a spread sheet file: Pro users also get these other features: Compare Citations Easily determine which citations your competitors have that you're missing. Sort by Value Sort your results by SEOmoz Domain Authority and Majestic SEO ACRank. Get Results in Minutes
jack_fox

Google is Letting All Online Retailers Upload Product Data to Search Results - Search E... - 0 views

  • there is no payment required and it’s not necessary to have a Google Ads campaign.As long as you have a Merchant Center account and sell products in the US, you can upload a product data feed directly to Google.
jack_fox

The Pros and Cons of Google Manufacturer Center - Conversion Path - 0 views

  • Google Manufacturer Center can be most valuable for brands that: Have a lot of collateral surrounding their products such as positive third-party reviews. Convert customers mainly via brick and mortar, letting their online retailers pick up the online demand for their products. Have products that are usually part of a bigger basket. Items that are expensive to ship relative to product cost sometimes do better at ecommerce retailers since they can become part of a bigger basket. Are retailer agnostic – don’t care who sells so long as the sale happens.
Rob Laporte

Replay: The ins and outs of Shopify SEO - 0 views

  • Shopify stores generally score 20 or less on Google’s mobile PageSpeed Insights, with first contentful paint taking about 3.5 seconds, he added
  • Duplicate product pages are also a facet of Shopify. As an inherent characteristic of the framework Shopify is built on, category pages link to duplicate product pages, and although they do canonical back to the correct landing page, this may dilute link equity and make it more difficult for search engines to determine which page from their index they should favor.
  • “The reason this is just a bit riskier . . . is you’re setting up your entire website architecture around duplicate pages,” said Long, “Basically, every single category page on the site . . . is going to push internal links to duplicate product pages, but all of the product pages that are getting internal links technically aren’t eligible to rank in the search engines.” A solution for this does exist, you can read about it in our guide to technical SEO for Shopify.
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    "Search Engine Land's YouTube channel"
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