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jack_fox

The rise of the position-less marketer - 0 views

searchengineland.com/-position-less-marketer-438404

SEM Industry ai

shared by jack_fox on 21 Mar 24 - No Cached
  • jack_fox on 21 Mar 24
     
    AI-Based marketers: These AI-based marketers are position-less marketers. They embody adaptability, innovation, analytics and creativity. They readily embrace AI, leverage data-driven insights and welcome change to remain at the forefront of marketing evolution. Rules-based marketers (legacy): Representing traditionalism, these marketers adhere strictly to established rules, past practices and control-focused approaches. They are hesitant to adopt AI, preferring the comfort of familiar methods and routines.
jack_fox

Does HTML structure matter for SEO? - 0 views

searchengineland.com/ml-structure-matter-seo-437131

seo

shared by jack_fox on 06 Feb 24 - No Cached
  • jack_fox on 06 Feb 24
     
    "When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about: The number of H1 tags on a page. The order of H tags. Whether something is a or a tag. The use of tables versus CSS for styling. How high up in the source code text appears. " "With the introduction of HTML5 and various elements, it's completely normal (and, in some accessibility cases, required) to have multiple H1 tags on a page. This isn't something that will affect your SEO efforts. (Unless you're keyword stuffing and marking up everything as an H1, which may trip some spam flags.)"
Rob Laporte

E-E-A-T: Making experience and expertise your content advantage - 0 views

searchengineland.com/rtise-content-advantage-431517

seo

shared by Rob Laporte on 14 Jan 24 - No Cached
  • “The other thing I want to say is that content does not have to be long form. Gone are the days of creating 5,000 words on this topic to beat your competitor. Needs met doesn’t need 5,000 words. Short-form content works. Short-form answers are good and help the user to find their answer quickly.”
Rob Laporte

Entities In SEO: What Are They And Why Do They Matter? - 0 views

www.searchenginejournal.com/...492947

seo SAW

shared by Rob Laporte on 13 Dec 23 - No Cached
  • This concept can be scaled to create exceptionally strong pages by first breaking all the competing pages for a search phrase into a table showing the underlying entities and their relative importance to the main query.
  • A “binary scoring system” suggests that Google might decide that a document either IS or ISN’T about any given entity.
  • Later clues suggest that “salience” is now measured by Google on a sliding scale from 0 to 1 (for example, the scoring given in its NLP API).
  • ...3 more annotations...
  • Some Research From A Googler
  • Decide on a “dead” term for each entity. I might choose “restaurant,” “Eiffel Tower,” and “distance” because distance has a valid meaning and article in Wikipedia. Cafe might be a suitable synonym for restaurant, as might “restaurants” in the plural. Aim to have all three entities in the header and first sentence. For example: “Restaurants a small distance from the Eiffel Tower.” Aim in the text to talk about the inter-relationship between these entities. For example: “The Jules-Verne restaurant is literally inside it.” Assuming “it” clearly refers to the Eiffel Tower in the context of the writing, it does not need to be written out every time. Keep the language natural.
  • Using Schema To Help Define Entities
  • Rob Laporte on 13 Dec 23
     
    "a paper came out"
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