DISC Inc

Google saw more than 5 trillion searches in 2024, or about 14 billion per day, giving it a 93.57% market share.

More Google searches. The number of Google searches grew 21.64% in 2024, compared to 2023, based on Datos data.

ChatGPT saw an estimated 37.5 million search-like prompts per day, giving it a 0.25% market share. That’s less than Microsoft Bing (4.10%), Yahoo (1.35%), and DuckDuckGo (0.73%). Google saw ~373 times as many searches as ChatGPT in 2024.

AI Overviews appear in roughly 47% of search results now, up from 25% in mid-2024. 60% of Google searches never leave the results page. When AI Overviews appear, click-through rates drop 34.5%.

But here’s what the doom-and-gloom crowd is missing: 82.5% of marketers increased their SEO budgets in 2024. 

At this stage, the obvious response is to say that the models keep getting better, but this misses the point. Are you telling me that today’s model gets this table 85% right and the next version will get it 85.5 or 91% correct? That doesn’t help me. If there are mistakes in the table, it doesn’t matter how many there are - I can’t trust it. If, on the other hand, you think that these models will go to being 100% right, that would change everything, but that would also be a binary change in the nature of these systems, not a percentage change, and we don’t know if that’s even possible.