Skip to main content

Home/ Groups/ DISC Inc
Rob Laporte

8 must-have SEO tools every marketer should use in 2025 - 0 views

  •  
    "Localo"
Rob Laporte

Google Search is 373x bigger than ChatGPT search - 0 views

  • Google saw more than 5 trillion searches in 2024, or about 14 billion per day, giving it a 93.57% market share.
  • More Google searches. The number of Google searches grew 21.64% in 2024, compared to 2023, based on Datos data.
  • ChatGPT saw an estimated 37.5 million search-like prompts per day, giving it a 0.25% market share. That’s less than Microsoft Bing (4.10%), Yahoo (1.35%), and DuckDuckGo (0.73%). Google saw ~373 times as many searches as ChatGPT in 2024.
  • ...1 more annotation...
  • But. Just because people are searching more doesn’t necessarily mean Google is sending as many clicks or as much traffic to websites. As a reminder, an estimated 60% of Google searches ended without a click in 2024.
Rob Laporte

Don't kill your SEO budget, shift it - 0 views

  • AI Overviews appear in roughly 47% of search results now, up from 25% in mid-2024. 60% of Google searches never leave the results page. When AI Overviews appear, click-through rates drop 34.5%.
  • But here’s what the doom-and-gloom crowd is missing: 82.5% of marketers increased their SEO budgets in 2024. 
Rob Laporte

12 new KPIs for the generative AI search era - 0 views

Rob Laporte

The Deep Research problem - Benedict Evans - 0 views

  • At this stage, the obvious response is to say that the models keep getting better, but this misses the point. Are you telling me that today’s model gets this table 85% right and the next version will get it 85.5 or 91% correct? That doesn’t help me. If there are mistakes in the table, it doesn’t matter how many there are - I can’t trust it. If, on the other hand, you think that these models will go to being 100% right, that would change everything, but that would also be a binary change in the nature of these systems, not a percentage change, and we don’t know if that’s even possible.
Rob Laporte

Reasoning best practices - OpenAI API - 0 views

  •  
    "How to use reasoning for validation"
jack_fox

Reddit SEO: Everything you need to know - 0 views

  •  
    'Monitor key metrics like karma growth, engagement on your posts, and referral traffic.'
1 - 20 of 3588 Next › Last »
Showing 20 items per page