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Inbound links: Official Google Webmaster Central Blog - 0 views

googlewebmastercentral.blogspot.com/...-times-with-inbound-links.html redirects inbound links
shared by Dale Webb on 29 Oct 08 - Cached
  • So how can you engage more users and potentially increase merit-based inbound links?Many webmasters have written about their success in growing their audience. We've compiled several ideas and resources that can improve the web for all users.Create unique and compelling content on your site and the web in generalStart a blog: make videos, do original research, and post interesting stuff on a regular basis. If you're passionate about your site's topic, there are lots of great avenues to engage more users.If you're interested in blogging, see our Help Center for specific tips for bloggers.
  • Dale Webb on 11 May 09
     
    How they factor into ranking. Most importantly - Google appropriately flows PageRank and related signals through 301 redirects!!
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Hitwise Intelligence - Heather Hopkins - North America - 0 views

weblogs.hitwise.com/...arch_traffic_share_down_1.html statistics seo ppc
shared by Rob Laporte on 25 May 09 - Cached
  • Hitwise Intelligence - Heather Hopkins - North America Analyst Weblog  « Retailers Turn to Social Media in Face of Downturn | Paid Search Traffic Share Down 26% May 13, 2009 Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks. This trend is apparent across 16 of the 17 Hitwise parent categories (i.e. Automotive, Food and Beverage, Health and Medical, etc). The only category that didn't see a decline in paid traffic was Education, which received 1.45% of search visits from paid clicks compared to 1.39% last year. The following chart shows the share of search traffic coming from paid clicks over the past year to All Categories, Retail 500 (a custom category of 500 leading retailers), Insurance and Travel Agencies. The share of paid clicks to Insurance websites was down 22% for the year, Retail 500 down 20% and Travel Agencies down 25%. The steady and consistent decline across categories indicates that this is not an isolated or seasonal variance.
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Live Search Webmaster Center Blog : The key to picking the right keywords (SEM 101) - 0 views

blogs.msdn.com/...he-right-keywords-sem-101.aspx seo
shared by Rob Laporte on 18 May 09 - Cached
  • Rob Laporte on 18 May 09
     
    Tool time Lastly, augment all of that good data with professional keyword research tools. Microsoft offers a tool called adCenter Excel Add-in Keyword Research Tool for versions 2003 and 2007. (Note: You'll need to set up an adCenter account before you can use the tool. Luckily, unlike most other online ad vendors, adCenter offers customer support over the phone with a real person - at no cost to you! - to help you get your account set up and running.) Both Google and Yahoo! offer their own keyword research tools. In addition, there are many third-party keyword research tools available, some for free, others for a fee. The adCenter Excel Add-in Keyword Research Tool can do the following: * Scan your current website and extract the keywords that offer the highest confidence levels based on their current usage * Suggest new keywords based on user behavior or your existing keyword list * Provide: o Research data on top performing keywords o Performance data on the keywords you specify o Information on keyword usage based on geographic and demographic data Note that the keyword tool is primarily designed to help users figure out which keywords to use with their Pay-Per-Click (PPC) advertising campaigns. However, the tool's output is also extremely relevant to developing or revising a keyword list for your website as part of an SEO update. We'll talk about the process of creating a PPC campaign in later posts. To use the tool, I recommend adding your keywords (one word per line) to an empty Excel spreadsheet, listing them in column A. Select the words for which you want to see adCenter's confidence level rating, click the Ad Intelligence tab, and then click the lower half of the Keyword Suggestion button on the toolbar, using both the Contained and Similarity tasks. You'll get a list of additional suggested keywords and phrases that correspond to each of the keywords you selected. Use the ones that are relevant
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