This post is going to look at some of those nagging, lingering falsehoods that continue to thwart good SEO efforts.

It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag

Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.

about time!

You can use Google Website Optimizer and Google Analytics together to open up a whole new world of optimization and testing for your site.

Enter URL and see what % of users wee different parts of site

I need to explore this more

Thank You and Feedback follow up emails can make a huge difference.

Google has unleashed a new feature in AdWords and is making it available to all U.S. advertisers. The feature is called Product Extensions and it uses information from an advertiser's account in Google Merchant Center. Product extensions allow images to be shown with your ad. The ads include a plusbox, which expands the ad. Advertisers will not be charged when a user simply clicks the plusbox - only when a user actually clicks through to the site.

Google acquiring Teracent, which will be integrated in Adwords and helps automatically optimize display ads.

Google is starting to roll this out - automatic CPC ads based on Merchant Account feed. Seems like only a matter of time until youll have to pay to get any exposure in this medium, as more and more advertisers pay for ads and push non-paid further down.

SEO browsers are designed to highlight features of a web page pertinent to the work of SEO. Try these three out, they really do give up alot of info in one place. This could be useful in Reporting, if only for getting multiple pieces of info in one place.

Article I found about PixelSilk in my Blog rounds. It does look pretty slick and user-friendly. I'll be very interested to see how easy it is to work with from a development perspective, how it's coded, etc. This article is interesting and insightful because the person is unfamiliar with CMS/coding in general, but knows SEO, and finds it very easy to use and likes the SEO features.

Analytics Intelligence - watch the two minute video at the end of the article. This feature will be useful in monthly reporting, as well as an aide for campaign tracking.

Archived and on-demand

Google de-emphasizing "ads by google" tag, this making display ads look more like normal part of the site