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The evolving Olympic athlete - 200m freestyle swim Since the advent of the modern-day Olympics in 1896, athletes have redefined limits in pursuit of the Olympic ideal: "Faster, higher, stronger." Through a combination of training, better regimen and technology, they've continued to advance their sports -- shattering records along the way. The graph below shows the progression of gold medalists' times for the 200-meter freestyle swim since 1896. Use the zoom controls at the top right to get a closer look, and hover over the points to learn each year's result. While zoomed, click and drag the timeline to view later years.

Whereas Siri can only perform tasks that Apple engineers explicitly implement, this new program, they say, will be able to teach itself, giving it almost limitless capabilities.

But Kittlaus points out that all of these services are strictly limited. Cheyer elaborates: “Google Now has a huge knowledge graph—you can ask questions like ‘Where was Abraham Lincoln born?’ And it can name the city. You can also say, ‘What is the population?’ of a city and it’ll bring up a chart and answer. But you cannot say, ‘What is the population of the city where Abraham Lincoln was born?’” The system may have the data for both these components, but it has no ability to put them together, either to answer a query or to make a smart suggestion. Like Siri, it can’t do anything that coders haven’t explicitly programmed it to do.

It’s the devices we employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave. It’s a simple investment in either visibility or presence. In social media, just like in the real world, presence is felt.

Embody the attributes you wish to portray and instill. Operate by a code of conduct.

Become a true participant in each community you wish to activate.