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Phil Taylor

Education 2.0 - Edmodo - Free Private Microblogging For Education - 28 views

  • strong and growing. Thank you!

    Mrs. Smokorowski

    Middle School Teacher
    Andover, Kansas

     
    • Kalin Wilburn
       
      If you are fearful of Facebook and MySpace then you need to create an Edmodo account. Edmodo was designed specifically for educational purposes. You must be a teacher, student, or parent to gain access. It allows you all the amenities of those other social networking sites but with a lot more security/privacy.
    • Maryalice Kilbourne
       
      You are so right. I already love edmodo!
    • Denise Krefting
       
      Is it COPPA Compliant?
    • Luv2ride
       
      I've used Edmodo for 3 years now. It has revolutionized my teaching to the degree that I don't know what I'll do if I ever have to stop using it.
    • Herb Schulte
       
      That is great question. And do you need parent permission for students to use it?
    • Jordan Moody
       
      Is it free?
    • Gil Anspacher
       
      Yes, it is free and you can manage student accounts. It is only open to those you invite in and only educators may obtain an account. You may monitor and moderate all conversations, administer quizes, embed media, etc. The groups feature is very effective and you may grant access to your group to other classes. We just had 700+ students interacting in a global collaboration project, Digiteen. Students do not need an email address to use Edmodo, so under 13 is OK for CIPA. It looks much like Facebook, so kids love it and parents need some education on it as they fear it at first. Parents can get monitoring access so they may monitor their child's activity. It is a great tool to show parents how social media is used in education.
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    Social networking for teachers & students. Send homework, links, videos, participate in discussions, share ideas.
Martin Burrett

Pora Ora : The Online 3D Educational Game for Children - 196 views

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    This is a MUST TRY site. It's not often that I'm amazed be an educational resource, but I am with this one. Pora Ora is a stunning educational virtual world for Primary school aged students. Play truely fun educational games which practise skills in English, maths and many other subjects. The graphics and useably is superb. Online safety is at the heart of this site. The parential admin account can set the student's account to free chat with everyone to completely locked down where they have the world to themselves and everything in between. The site has a language filter and users can report any incidents of trouble. Also, the first task requires the user to complete an online safety task. The site is free with a few premium features coming out later. You have got to try this one! http://ictmagic.wikispaces.com/ICT+%26+Web+Tools
Paula Baiamonte

The Best Web 2.0 Applications For Education - 2009 | Larry Ferlazzo's Websites of the D... - 116 views

  • The poll for this list — The Best Web 2.0 Applications For Education — 2009 — is located below this post, and closes on February 1, 2010. Please vote for no more than ten of the thirty-two sites listed. Please note that I’ll be listing these sites in my post from my pick from number thirty-two and ending at first place, but the poll is listed in the opposite order.
  • Number twenty: PodOmatic is an extraordinarily easy way to create a podcast. Sign-up and your class has your own channel — all you need is a computer microphone. I’m adding it to The Best Sites To Practice Speaking English.  I’m also adding it to The Best Places Where Students Can Create Online Learning/Teaching Objects For An “Authentic Audience”.
  • PinDax is a new web tool that lets you “pin” virtual “Post It” notes on a virtual bulletin board.  It’s very, very similar to a tool I like a lot called Wallwisher.  It has a lot more “bells and whistles” than Wallwisher.  That additional complexity (and I have to admit, it doesn’t seem that much more complex — it just seems to have a lot more options) doesn’t necessarily make it more attractive for classroom use.
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    What, no Diigo?!
Kimberly LaPrairie

picturing the thirties - 2 views

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    "Picturing the 1930s," a new educational web site created by the Smithsonian American Art Museum in collaboration with the University of Virginia, allows teachers and students to explore the 1930s through paintings, artist memorabilia, historical documents, newsreels, period photographs, music, and video. Using PrimaryAccess, a web-based teaching tool developed at the university's Curry Center for Technology and Teacher Education, visitors can select images, write text, and record narration in the style of a documentary filmmaker. They can then screen their video in a virtual theater. PrimaryAccess is the first online tool that allows students to combine their own text, historical images from primary sources, and audio narration to create short online documentary films linked to social studies standards of learning, said Glen Bull, co-director of the Curry Center. Since the first version was developed in collaboration with U.Va.'s Center for Digital History and piloted in a local elementary school in 2005, more than 9,000 users worldwide have created more than 20,000 short movies. In creating digital documentaries, students embed facts and events in a narrative context that can enhance their retention and understanding of the material, said Curry research scientist Bill Ferster, who developed the application with Bull. Besides increasing their knowledge about the period, "Picturing the 1930s" enhances students' visual literacy skills, Ferster noted, adding that PrimaryAccess "offers teachers another tool to bring history alive."
Maggie Tsai

The Classroom » Using Diigo for Organizing the Web for your Class - 13 views

  • Using Diigo for Organizing the Web for your Class 31 07 2007 A good friend of mine, Randy Lyseng, has been telling people of the tremendous power and educational value that can be gained from social bookmarking in the classroom. His personal favourite is Diigo. My preference is a social bookmarking tool called http://diigo.com. With diigo, you can highlight, add stick notes and make your comments private or public. (Randy Lyseng, Lyseng Tech: Social Bookmarking, November 2006) After listening to Randy praise Diigo at every opportunity, I finally started playing with the site (and corresponding program, more on that in a bit) this summer (I know Randy - I’m slow to catch on…)As I started to play with the system, my mind started reeling with all the possibilities. First off, like any other social bookmarking tool, Diigo allows you to put all your favorites/bookmarks in one “central” location. Students can access them from ANY computer in the world (talk about the new WWW: whatever, whenever, where ever). They just open up your Diigo page, and there are all the links. But that’s just the tip of the iceberg. Diigo’s power lies in it’s group annotations. That’s right, people can now write in the margins of webpages. You can highlight passages of interest, write notes, and even write a blog entry directly from another webpage, quoting passages right from the original text. Sounds great - but to do all that it must be complicated right? Nope. To use these advanced features all you need to do is run the Diigo software. This can either be done using a bookmarklet or by downloading and installing the Diigo toolbar. While both have basically the same features, the toobar is less finicky, and allows you to use contextual menus to access features quickly. I also find the toolbar’s highlighting and sticky notes to be easier to read. Ok fine… I can leave notes on webpages - so what? Here’s an example. I’m thinking about having my 7B’s record radio plays. I’ve looked them up online and found many scripts from all the old classics available. However many also contain the old endorsements from tobacco and other companies. So I go to a play that I’d like to my students to record and highlight the old commercial. If they’re using diigo when they access this page they’ll see the same text highlighted in pink, and when they mouse over the highlighted text they’ll get a hidden message from me - “I’d like you to write a new advertisement for this section. What other advertisement do you think we could write for here? Write an ad for a virtue or trait that you think is important. For example - “Here’s a news flash for every person in Canada. It’s about a sensational, new kind of personality that will make you the envy of all those around you. It’s call trustworthiness. Why with just a pinch of this great product….” They now have a writing assignment to go along with the recording of the radio play. Adding assignments is just one possibility. You can ask questions about the site, or have students carry on conversations about the text. Perhaps about the validity of some information. These notes can be made private (for your eyes only), public, or for a select group of people. You could use the same webpage for multiple classes, and have a different set of sticky notes for each one! Diigo will also create a separate webpage for each group you create, helping you organize your bookmarks/notes further! This technology is useful for any class, but I think is a must have for any group trying to organize something along the lines of the 1 to 1 project. I’m hoping to convince all the core teachers to set up a group page for their classes, and organize their book marks there! I’ve already started one for my 7B Language Arts Class! One of the first questions I was asked when I started looking at this site, and more importantly at the bookmarklets and toolbar was is it secure? Will it bring spyware onto our systems? How about stability? I’ve currently been running the Diigo bookmarklet and toolbar on 3 different browsers, Explorer, Firefox, and Safari (sorry, there’s no Safari toolbar yet), across 4 different computers and 2 different platforms with no problems. I’ve also run every virus and spyware scan I can think of, everything checks out clean. I’ve also done an extensive internet check, and can’t find any major problems reported by anyone else. To my mind it’s an absolutely fantastic tool for use in the classroom. Thanks Diigo! And thanks Randy for pointing me in the right direction!
Kent Gerber

What the Web Said Yesterday - The New Yorker - 42 views

  • average life of a Web page is about a hundred days
    • Kent Gerber
       
      Where does this statistic come from?
  • Twitter is a rare case: it has arranged to archive all of its tweets at the Library of Congress.
  • Sometimes when you try to visit a Web page what you see is an error message: “Page Not Found.” This is known as “link rot,”
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  • Or maybe the page has been moved and something else is where it used to be. This is known as “content drift,”
  • For the law and for the courts, link rot and content drift, which are collectively known as “reference rot,” have been disastrous.
  • According to a 2014 study conducted at Harvard Law School, “more than 70% of the URLs within the Harvard Law Review and other journals, and 50% of the URLs within United States Supreme Court opinions, do not link to the originally cited information.”
  • one in five links provided in the notes suffers from reference rot
  • 1961, in Cambridge, J. C. R. Licklider, a scientist at the technology firm Bolt, Beranek and Newman, began a two-year study on the future of the library, funded by the Ford Foundation and aided by a team of researchers that included Marvin Minsky, at M.I.T.
  • Licklider envisioned a library in which computers would replace books and form a “network in which every element of the fund of knowledge is connected to every other element.”
  • Licklider’s two-hundred-page Ford Foundation report, “Libraries of the Future,” was published in 1965.
  • Kahle enrolled at M.I.T. in 1978. He studied computer science and engineering with Minsky.
  • Vint Cerf, who worked on ARPAnet in the seventies, and now holds the title of Chief Internet Evangelist at Google, has started talking about what he sees as a need for “digital vellum”: long-term storage. “I worry that the twenty-first century will become an informational black hole,” Cerf e-mailed me. But Kahle has been worried about this problem all along.
  • The Internet Archive is also stocked with Web pages that are chosen by librarians, specialists like Anatol Shmelev, collecting in subject areas, through a service called Archive It, at archive-it.org, which also allows individuals and institutions to build their own archives.
  • Illien told me that, when faced with Kahle’s proposal, “national libraries decided they could not rely on a third party,” even a nonprofit, “for such a fundamental heritage and preservation mission.”
  • screenshots from Web archives have held up in court, repeatedly.
  • Perma.cc has already been adopted by law reviews and state courts; it’s only a matter of time before it’s universally adopted as the standard in legal, scientific, and scholarly citation.
  • It’s not possible to go back in time and rewrite the HTTP protocol, but Van de Sompel’s work involves adding to it. He and Michael Nelson are part of the team behind Memento, a protocol that you can use on Google Chrome as a Web extension, so that you can navigate from site to site, and from time to time. He told me, “Memento allows you to say, ‘I don’t want to see this link where it points me to today; I want to see it around the time that this page was written, for example.’ ”
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    Profile of the Internet Archive and the Wayback Machine.
Doug Saunders

The World Wide Web project - 60 views

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    This is the first website to be published to the World Wide Web
Mark McDonough

Diigo 101 - Student Learning with Diigo - 110 views

  • Diigo is much more than a simple web annotation or social bookmarking tool. It is an online research and collaborative research tool that integrates tags, digital highlights, interactive sticky notes, captured snapshots, and group-based collaboration, allowing a whole new process of online information management, learning, and teaching in the 21st Century.
    • terenceonline
       
      Good Summary of Diigo
  • My Network is a new Diigo social features that adds to the product's strength. My Network creates a "content-centric social network," in which people are connected by what they clip, tag, and highlight. Users will be able to collaborate with other users based not on who is a friend to whom, but rather by who is interested in what. My network delivers web content specifically tailored to a user interests and shows users with similar interest. Participation in a larger network is made possible with its community features that connects users with people with common interests; thus, building global communities around topics and knowledge, tags, and sites.
  • Digest of Internet Information, Groups and Other Stuff (Diigo) is a powerful free social bookmarking website with annotating capabilities.
    • Mark McDonough
       
      Bold the first letters of the Diigo acronym: Digest, Internet, Information, ...
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    Diigo is much more than a simple web annotation or social bookmarking tool. It is an online research and collaborative research tool that integrates tags, digital highlights, interactive sticky notes, captured snapshots, and group-based collaboration, allowing a whole new process of online information management, learning, and teaching in the 21st Century. 
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    This is a great resource on Diigo and how to use.
Tracy Tuten

A guide to online educational resources. - NYTimes.com - 90 views

  • Richard Ludlow started the nonprofit Academic Earth two years ago after M.I.T.'s OpenCourseWare helped him pass linear algebra as a Yale undergraduate. His site offers the courses of 10 elite universities — 130 full courses and more than 3,500 video lectures. Viewers can turn the tables on professors and grade courses. Other guidance includes "Editor's Picks" and "Playlists," lectures selected around a theme like "First Day of Freshman Year" and "You Are What You Eat."
  • Connexions, started at Rice University 10 years ago, debundles education for the D.I.Y. learner. Anyone can write a "module," the term for instructional material that can be a single sentence or 1,000 pages. Connexions hosts more than 16,000 modules that make up almost 1,000 "collections." A collection might be, say, an algebra textbook or statistics course.
  • Daniel Colman is a curator of sorts. He sifts through the vast amount of free courses, movies and books offered online to find what he considers the very best in content and production value. Then he features them on Open Culture, the Web site he founded in 2006. It's a task in keeping with his mission as associate dean and director of Stanford's continuing education program.
  • ...2 more annotations...
  • At last count, the site had 2,700 audio and video lectures from more than 25 universities; 268 audio books; and 105 e-books. Dr. Colman says he looks for lectures that "take ideas and make them come to life." And so you can learn 37 languages on Open Culture, or stream Jane Austen audio books, Hitchcock films and a John Hopkins biology lecture.
  • Why pay for test prep? M.I.T. OpenCourseWare has culled introductory courses in physics, calculus and biology, along with problem sets and labs, to help students prep for the Advanced Placement exams. (Not to miss an opportunity, there’s a link to the admissions office.)
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    Thousands of pieces of free educational material - videos and podcasts of lectures, syllabuses, entire textbooks - have been posted in the name of the open courseware movement. But how to make sense of it all? Businesses, social entrepreneurs and "edupunks," envisioning a tuition-free world untethered by classrooms, have created Web sites to help navigate the mind-boggling volume of content. Some sites tweak traditional pedagogy; others aggregate, Hulu-style.
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    Amazing online resources for education
Martin Burrett

Issuu - 69 views

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    A great online publishing site. Upload pdf files and read them online like a professional magazine. Uploading is a little fiddly the first time you do it, but it will be worth it. http://ictmagic.wikispaces.com/ICT+&+Web+Tools
Jenny Gough

An Introduction to Inquiry-Based Learning - 122 views

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    "What kinds of questions make for good inquiry-based projects? As we said, they must first be questions that the kids truly care about because they come up with them themselves. In addition, good questions share the following characteristics: The questions must be answerable. "What is the poem 'Dream Deferred' based on?" is answerable. "Why did Langston Hughes write it?" may be answerable if such information exists, or if the students have some relevant and defensible opinions. "Why did he choose this particular word in line six?" is not answerable because the only person likely to know such a specific answer is Hughes himself, now deceased. The answer cannot be a simple fact. "In what year was Lincoln killed?" doesn't make for a very compelling project because you can just look it up in any number of books or Web sites. "What factors caused the assassination attempt?" might be a good project because it will require research, interpretation, and analysis. The answer can't already be known. "What is hip-hop music?" is a bit too straightforward and the kids are not likely to learn much more than they know already. "What musical styles does hip-hop draw from and how?" offers more opportunity for exploration. The questions must have some objective basis for an answer. "Why is the sky blue?" can be answered through research. "Why did God make the sky blue?" cannot because it is a faith-based question. Both are meaningful, valid, real questions, but the latter isn't appropriate for an inquiry-based project. "What have people said about why God made the sky blue?" might be appropriate. Likewise, "Why did the dinosaurs become extinct?" is ultimately unanswerable in that form because no humans were around to know for sure, but "What do scientists believe was the reason for their extinction?" or "What does the evidence suggest about the cause?" will work. Questions based on value judgments don't work for similar reasons. You can't objectively answer "Is Hamle
Pam Jeffrey

Digitally Speaking / Blogging - 169 views

  • Using Feed Readers

     

    Feed readers are probably the most important digital tool for today's learner because they make sifting through the amazing amount of content added to the Internet easy.  Also known as aggregators, feed readers are free tools that can automatically check nearly any website for new content dozens of times a day---saving ridiculous amounts of time and customizing learning experiences for anyone. 

     

    Imagine never having to go hunting for new information from your favorite sources again.  Learning goes from a frustrating search through thousands of marginal links written by questionable characters to quickly browsing the thoughts of writers that you trust, respect and enjoy.

     

    Sounds too good to be true, doesn't it?

     

    It's not!  Here's a Commoncraft tutorial explaining RSS Feeds in Plain English:

     

    Feed readers can quickly and easily support blogging in the classroom, allowing teachers to provide students with ready access to age-appropriate sites of interest that are connected to the curriculum.  By collecting sites in advance and organizing them with a feed reader, teachers can make accessing information manageable for their students. 

    Here are several examples of feed readers in action:

     

    Student Blogs

    http://www.pageflakes.com/wferriter/20982438

     

     

    This feed list includes several elementary, middle and high school blogs that students can explore during silent reading or while online at home.

     

     

    Current Events 

    http://www.pageflakes.com/wferriter/16714925

     

    This feed list includes links to several news websites that cover topics that are a part of one teacher's required social studies curriculum. 

     

    Global Warming

    http://www.pageflakes.com/wferriter/22534539

    Used specifically as a part of one classroom project, this feed list contains information related to global warming that students can use as a starting point for individual research. 

     

    While there are literally dozens of different feed reader programs to choose from (Bloglines and Google Reader are two biggies), Pageflakes is a favorite of many educators because it has a visual layout that is easy to read and interesting to look at.  It is also free and web-based.  That means that users can check accounts from any computer with an Internet connection.  Finally, Pageflakes makes it quick and easy to add new websites to a growing feed list—and to get rid of any websites that users are no longer interested in.

    What's even better:  Pageflakes has been developing a teacher version of their tool just for us that includes an online grade tracker, a task list and a built in writing tutor.  As Pageflakes works to perfect its teacher product, this might become one of the first kid-friendly feed readers on the market. Teacher Pageflakes users can actually blog and create a discussion forum directly in their feed reader---making an all-in-one digital home for students. 

     

    For more information about the teacher version of Pageflakes, check out this review:

     

    http://teacherleaders.typepad.com/the_tempered_radical/2008/02/pageflakes-for.html

     

     

    For more information on using feed readers to organize and manage information, check out this handout: 

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    Checklist to use before embarking on a blogging project with students
Paul Hieronymus

Adding a Favicon for your Google Site | Teacher Tech - 86 views

  • A favicon is the icon you see in the tab of your web browser. You can see in the below screenshot that I have 3 tabs open.  The gmail logo is visible in the first tab, that icon is a favicon.  In the 2nd tab you will notice the favicon for Google Sites.
Sheri Stahler

Should College Gossip Websites be Banned? « OPPapers Blog - 15 views

  • Should College Gossip Websites be Banned?
  • The Chronicle on Higher Education reports on College ACB: Millsaps blocked access to the site a month ago after student leaders suggested a review of the site contents, said Brit Katz, vice president for student life and dean of students, in an e-mail to The Chronicle. Millsaps had also banned JuicyCampus. Dawn Watkins, vice president for student affairs and dean of students at Washington and Lee University, said administrators there pulled the plug late last year after their numerous requests to Mr. Frank to remove most content mentioning the university were denied. Ms. Watkins said a number of reported cases of cyberbullying among first-year female students prompted those requests. When asked whether restricting access to the site was a freedom-of-speech issue, Ms. Watkins and Mr. Katz both said their primary responsibilities were to prevent anonymous postings that name individuals
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    Review Chronicle article - some schools are banning collegeacb
Margaret Moore-Taylor

Reading Bear - 135 views

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    A well made site for teaching young learners phonics through interactive video presentations. http://ictmagic.wikispaces.com/English
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    Reading Bear, a project of WatchKnowLearn.org, is the first free program online to teach beginning readers vocabulary and concepts while systematically introducing all the main phonetic patterns of written English, all using innovative rich media. We spent an enormous amount of time developing 50 presentations, covering even more phonics principles and illustrating over 1,200 vocabulary items. There is nothing else like it, free or otherwise.
Adrienne Michetti

UoP - Home - 0 views

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    The first fully, 100% online university. Woah.
Mike MacBeth

Storyboard That For Classroom | Teacher Free Trial - 8 views

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    Storyboard That is a robust web tool that allows students to create and edit Storyboards. This site is simple to use and allows users to drag and drop stick figures and screen elements, as well as add their own content, to the storyboard time line. Enough tools and features to be really useful and not too many to confuse young users, this is a nice way for students to create storyboards for class projects, videos, or anything else you can think of including comic strips. There is a nice educator portal which has some lesson plans and example student work. Not free, but free trial and reasonably priced for teachers
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    "Bring the world's best storyboard creator into your classroom! From first grade to graduation, Storyboard That engages students with digital storytelling in the classroom."
Martin Burrett

Qwiki - 141 views

    • Seth Roberts
       
      This site has a 30 second blurb on many topics that we teach from the money supply to Henri Matisse  from the space station to the properties of chemicals.
    • jawatsonii
       
      This is great, going to share with the teachers
    • International School of Central Switzerland
       
      great help - mainstream topics like "volcano" are pretty safe.  But the embed code doesn't work for Wikispaces.
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    Be among the first to join Qwiki. Their "information experience" will be launching soon. Watch the video to learn more about it.
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    You all want to check out this new tool.
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    An amazing technology that aggregates content from across the Internet and presents it in a unified, media-rich fashion.
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    Qwiki allows users to learn more about a variety of topics through multimedia and storytelling. Users can also contribute content to make Qwiki even better.
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    Qwiki instantly makes a 1 minute educational movie on any topic. A must try resource! Works by typing in a search term. Great for visual/auditory learners... and teachers. http://ictmagic.wikispaces.com/ICT+&+Web+Tools
Maggie Tsai

Diigo: Why I use it. « Rhondda's Reflections - wandering around the Web - 0 views

  • So why do I use Diigo?   I like its ability to enhance my bookmarking with highlights and sticky notes, that are retained with the page when I go back to it. I like that you can highlight and publish easily from Diigo to you blog or an email, and a reference appears automatically along with the posting. I like the ability to create lists on specific topics that can be shared. I like the ability to create groups to pool resources for specific subjects. I recently joined a few Diigo groups and have had some very useful sites brought to my attention. I like that you can access and search the bookmarks anywhere by full-text and tags. I like to search for the most popular bookmarks on a particular subject. I like the different ways to share and aggregate information that  Diigo offers. I have set it up so that a list of my new bookmarks appears on this blog on a weekly basis but this is just one option. You can now choose to automatically The tool bar is easy to download and makes it easy to use and aspect of Diigo whenever you are on line.
  • Of course you can keep things private if you choose to but that is really defeating the purpose of Diigo in the first place. Diigo also began offering, on Sept 19th, a Diigo Education Account Facility. I haven’t investigated this yet but a post about it was put onto the SLAV Bright Ideas blog. It is worth looking at. From Diigo ‘The Diigo Educator Accounts offer a suite of features that makes it incredibly easy for teachers to get their entire class of students or their peers started on collaborative research using Diigo’s powerful web annotation and social bookmarking technology.’ For an educator account, you do have to apply and fill out how/why you want to use Diigo in your school.
Justin Medved

The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media... - 24 views

  • Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers.
  • To appreciate the impact Demand is poised to have on the Web, imagine a classroom where one kid raises his hand after every question and screams out the answer. He may not be smart or even right, but he makes it difficult to hear anybody else.
  • But what Demand has realized is that the Internet gets only half of the simplest economic formula right: It has the supply part down but ignores demand. Give a million monkeys a million WordPress accounts and you still might never get a seven-point tutorial on how to keep wasps away from a swimming pool. Yet that’s what people want to know.
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  • That’s not to say there isn’t any room for humans in Demand’s process. They just aren’t worth very much. First, a crowdsourced team of freelance “title proofers” turn the algorithm’s often awkward or nonsensical phrases into something people will understand: “How to make a church-pew breakfast nook,” for example, becomes “How to make a breakfast nook out of a church pew.” Approved headlines get fed into a password-protected section of Demand’s Web site called Demand Studios, where any Demand freelancer can see what jobs are available. It’s the online equivalent of day laborers waiting in front of Home Depot. Writers can typically select 10 articles at a time; videographers can hoard 40. Nearly every freelancer scrambles to load their assignment queue with titles they can produce quickly and with the least amount of effort — because pay for individual stories is so lousy, only a high-speed, high-volume approach will work. The average writer earns $15 per article for pieces that top out at a few hundred words, and the average filmmaker about $20 per clip, paid weekly via PayPal. Demand also offers revenue sharing on some articles, though it can take months to reach even $15 in such payments. Other freelancers sign up for the chance to copyedit ($2.50 an article), fact-check ($1 an article), approve the quality of a film (25 to 50 cents a video), transcribe ($1 to $2 per video), or offer up their expertise to be quoted or filmed (free). Title proofers get 8 cents a headline. Coming soon: photographers and photo editors. So far, the company has paid out more than $17 million to Demand Studios workers; if the enterprise reaches Rosenblatt’s goal of producing 1 million pieces of content a month, the payouts could easily hit $200 million a year, less than a third of what The New York Times shells out in wages and benefits to produce its roughly 5,000 articles a month.
  • But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.
  • Here is the thing that Rosenblatt has since discovered: Online content is not worth very much. This may be a truism, but Rosenblatt has the hard, mathematical proof. It’s right there in black and white, in the Demand Media database — the lifetime value of every story, algorithmically derived, and very, very small. Most media companies are trying hard to increase those numbers, to boost the value of their online content until it matches the amount of money it costs to produce. But Rosenblatt thinks they have it exactly backward. Instead of trying to raise the market value of online content to match the cost of producing it — perhaps an impossible proposition — the secret is to cut costs until they match the market value.
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    This is facinating!!!
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