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2. Publishing for the World (and the Classroom Across the Hall) is Powerful

3. Establishing Your Classroom Brand

According to educators Joe Sanfelippo and Tony Sinanis, branding can be defined as “the marking practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Within the past few years, this idea of branding our schools/classrooms has become extremely valuable, as it promotes transparency by painting an accurate, live picture of what is taking place. Yet, in reality, the majority of the time the educators are the ones telling these stories. While this certainly has its place, ultimately what matters most is how students feel about their experiences. Social media has allowed my students to share our classroom happenings through their eyes. It has allowed my students the opportunity to both establish and share the culture of our classroom and our school, and ultimately create our “brand”.

What you’re not doing is inspiring your team to level up. What you’re not doing is inventing a new game. Instead, you’re playing someone else’s game.

There are two traps

First, it’s easier than ever to do A/B testing

Second, it’s easier to stay busy.

Leadership is the art of doing things you’re not sure of, and doing them with enrollment instead of authority.

On the other hand, leadership is voluntary. Those who follow you must be enrolled in your journey and persuaded to follow (and contribute to) your vision.

Digital charisma doesn’t feel like management, and it requires alternative channels. Human channels. Channels that involve actually showing up, not hiding behind a system.

how can you possibly listen back?

We can learn quite a bit from how the modern cultural leaders of Instagram and Facebook use their platform, despite so many of their habits we’d prefer to avoid.