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Digital signage and gamification can foster increased engagement, productivity and profitability for restaurants. Check out the video for Pizza Hut at the bottom. Is making pizza into a game worth it? I was on Papa John's website yesterday and they had a more basic version of this. And it frustrating. Because they made something easy, more difficult. The key is to make the experience EASIER for the customer not MORE COMPLICATED.

Digital signage and gamification can foster increased engagement, productivity and profitability for restaurants. Check out the video for Pizza Hut at the bottom. Is making pizza into a game worth it? I was on Papa John's website yesterday and they had a more basic version of this. And it frustrating. Because they made something easy, more difficult. The key is to make the experience EASIER for the customer not MORE COMPLICATED.

Cheap food? And no crowds? Hot Damn! This would work well for a variety of businesses, not just the restaurant industry.

Yep, I think this is great. It is probably more thought than a lot of people are used to putting into these decisions, but tools like this have been popping up for a few years. The week where we cover Recommendations has some stuff like this.

And it's just a step too far.