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Discusses the implications of people half-watching television. Instead of being fully engaged.

the millennials are changing the way people think about watching tv. the big screen is on but we are on another device. even without the big screen we are watching more and more television on mobile devices.

I think the headline of this article is a good way to put it. Is it true? I would say probably so. The article avoids committing to too many opinions - which screen are people really paying attention to? Who knows? It's a legitimate question.

This isn't really what the article was about, but I love branded content stuff like this when it's done thoughtfully: "A recent example is Chipotle, which recently launched an original Hulu series on factory farming to promote their brand beliefs."

An overlooked market in advertising for gaming is the girls in gaming scene. It is increasing whereas the men's market has remained mostly steady. Article also addressed the different advertising primetime in gaming than that of television which creates a new market to target as well

"Currently, one in five consumers in the US has a connected TV set at home." Kind of surprised me. But not sure why, since I don't have one myself.